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LEGO

Produces and licenses construction toy sets

Field Sales Representative

MerchandisingConfirmed live in the last 24 hours
Full-timeQueensland, Australia

About the Job

Requirements

  • A relevant tertiary qualification in Business or equivalent experience.
  • Sales experience in a consumer-packaged goods company and/or retail experience.
  • Ability to sit while driving for a period and spend the entire workday standing.
  • Ability to lift outer cartons up to 15 kg, climb ladders, push store trolleys, and lift LEGO boxes above head height to reach top shelves.
  • Ability to travel domestically; approximately 35 nights away annually, with occasional evening and/or weekend work potentially necessary.

Responsibilities

  • Ensure nationally arranged activities, planograms, and promotions are implemented at store level to LEGO standards.
  • Merchandise major and independent accounts to a high LEGO standard, prioritizing top metropolitan centers with regular merchandising service.
  • Collect market information on retailers, toy suppliers, and competitor activity for reports to the Field Sales Manager, Field Sales, and other internal customers; conduct Pop6 surveys, upload best-in-class photos to the Pop6 platform, and share field insights via the Field Sales text message chain.
  • Action feedback raised by Field Sales Managers, Account Managers, and Marketing.
  • Assist with new store setups and LEGO installations as requested.
  • Pack out stock and manage stock on hand in back docks, with significant manual handling; prioritize this during key sales periods such as Toy Catalogue and Christmas.
  • Make commercial merchandising decisions to ensure the right product is in the right place at the right time.
  • Educate store teams about the LEGO brand.
  • Collaborate with internal LEGO ANZ customers to achieve key performance indicators and action urgent office requests daily.
  • Manage relationships with store managers and key contacts in major accounts to maximize sales and profit while respecting in-store management relationships.
  • Motivate store contacts to prioritize the LEGO brand through negotiation and collaborative relationships.
  • Manage accounts for independent retailers in the territory, including selling in product launches, promotional plans, and replenishment orders.
  • Coordinate Head Office visits to the territory, including market runs, sales information, and meetings with key contacts.
  • Develop, maintain, communicate, and drive business plans aligned with business direction and the retailer’s business model.
  • Use Aforza in-store as a sales tool, including opening and closing calls, updating customer details, and completing surveys.
  • Present retailer, toy supplier, and competitor market information in reports and the Field Sales photo portal to the Field Sales Manager, Field Sales, and other internal customers.
  • Keep up to date with LEGO employee documents, including the competency framework, employee skylines, job description, key performance indicators, COTs, and relevant LEGO company strategy documents and priorities.
  • Execute and coordinate merchandising activities within an allocated territory; achieve in-store objectives set by the Field Sales Manager and Director, Account Managers, and the LEGO Marketing team.
  • Work with local independent toy retailers and major accounts to maximize sales opportunities for the company.

Desired Qualifications

  • Previous territory management experience.

About the Company

LEGO

Produces and licenses construction toy sets

LEGO designs and sells plastic construction toys with interlocking bricks that snap together using a stud-and-tube system, allowing compatibility across generations. It also licenses popular franchises, runs branded stores, creates digital games and films, operates LEGOLAND parks, and offers educational products. Its bricks use a precise clutch power to connect, supported by product families like DUPLO and Technic and a broad ecosystem of sets and accessories. LEGO aims to inspire learning and creativity through constructive play for children and adult fans, while growing its brand through licensing, media, retail, and education initiatives.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Billund, Denmark
Founded
1932

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