H

Heritage Financial Credit Union

Not-for-profit credit union offering full-service banking

Branch Manager

Full-TimePosted on 10/23/2026
$73.5k - $91.8k/yr
Mid
Bachelor's
Pine Bush, NY, USA
In Person
Finance & BankingRetail & Commercial Banking

About the job

Requirements
  • A bachelor's degree or a comparable combination of education and experience is required.
  • A notary license is required or must be obtained within six months of hire.
  • Gain working knowledge of Bank Secrecy Act requirements and comply with them, cooperating with the designated Bank Secrecy Act Officer.
  • At least three years of experience as a Branch Manager with business development is essential.
  • Experience with outbound calling, prospecting, and visiting local businesses.
  • Experience understanding business and commercial products, and proficiency in Microsoft Office.
  • Extensive financial industry experience, including cash handling, customer service, needs-based selling, goal attainment, employee leadership and development, project and team participation, and community development.
  • Think critically and creatively to solve problems and build business plans.
  • Collaborate effectively with the direct team, department leaders, and lines of business to achieve organizational goals.
  • Demonstrate self-awareness, discipline, and a desire to learn and contribute to the success and well-being of self, team members, and the organization.
  • Focus on customer service and lead by example.
  • Show strong attention to detail.
  • Be highly organized, with time and team management ability.
  • Communicate effectively and professionally with internal and external members.
  • Listen to, anticipate, and address the needs and concerns of internal and external members.
  • Project a professional appearance and positive attitude.
  • Have advanced analytical and technical knowledge pertaining to decision analysis and financial and budget administration.
Responsibilities
  • Lead the team in development and operational tasks and processes within the designated retail branch, supporting HFCU’s mission; direct, motivate, and develop the team to attain goals and meet service standards.
  • Demonstrate understanding of HFCU’s mission, vision, core values, products, services, tools, and resources to lead the branch effectively.
  • Provide guidance and support to team members through HFCU’s Employee Performance Program, including monthly one-on-one sessions.
  • Evaluate employee performance and provide feedback and coaching as needed.
  • Manage employee relations issues promptly and professionally toward resolution.
  • Support employee development and team engagement initiatives in collaboration with HFCU training and development programs.
  • Develop an appropriate succession plan with the team and support recruiting in the hiring process.
  • Communicate and collaborate with department leaders and peers to develop a support network.
  • Share necessary information with the team daily, weekly, and monthly, including daily huddles and monthly branch meetings.
  • Ensure member service standards are met through coaching and development; handle concerns and complaints, escalate issues with recommended solutions, collaborate with departments, and ensure follow-through.
  • Partner with Business Intelligence to analyze branch trends, identify ways to capture and grow business, and recommend solutions to Retail Leadership.
  • Assess transactional trends, goal attainment, and industry standards to make recommendations for annual headcount.
  • Manage all aspects of branch operations, including day-to-day operations; perform operational tasks and sales processes, ensure timely completion, and support all branch positions as needed.
  • Plan activities to attain monthly goals, such as in-branch call nights, membership drives with local businesses, and promotional communications.
  • Prospect and visit local businesses to build brand awareness and meet business and commercial goals.
  • Develop relationships with community leaders within the branch’s geography and HFCU’s field of membership to increase brand awareness.
  • Oversee the branch’s monthly financial budget, review variances, manage expenses, and work with Retail Leadership on profitability recommendations.
  • Develop a sales service plan to meet branch goals and adapt as business needs change.
  • Identify operational enhancements and research and share them with the direct leader.
  • Maintain a safe and sound work environment and meet audit and security expectations.
  • Participate in organizational team projects, representing Retail professionally and competently.
  • Mentor and support new branch managers.
  • Perform other duties as assigned.

About the company

H

Heritage Financial Credit Union

View

Heritage Financial Credit Union provides full-service banking to members across several counties, focusing on community growth. It operates as a not-for-profit cooperative, reinvesting earnings into members and the community rather than paying shareholders. Its products include checking, savings, loans, and online banking, all accessible to anyone who lives, works, worships, or studies in its service areas. Members’ deposits are insured by the NCUA up to $250,000. How it works: members open an account with as little as $0.01 and use standard banking services; earnings are returned through lower loan and account rates, member dividends, and community funding. How it differs: unlike for-profit banks, it reinvests profits into members and local programs, emphasizing personalized service and financial literacy. Goal: to empower financial growth for people and communities by delivering accessible banking, supporting local jobs, education, and philanthropy.

Company Size

51-200

Company Stage

Grant

Total Funding

$3.7M

Headquarters

Town of Wallkill, New York

Founded

1940

Get referred to Heritage Financial Credit Union

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Simplify Jobs

Simplify's Take

What believers are saying

  • May 1, 2026 federal charter unlocks Passaic and Putnam County member growth.
  • Upstart referral network can scale originations without branch-heavy hiring or marketing spend.
  • July 2026 site updates show active lending products and rates across personal-loan categories.

What critics are saying

  • Upstart dependence concentrates personal-loan growth in one outside platform and underwriting channel.
  • Federal charter conversion on May 1, 2026 adds regulatory and integration execution risk.
  • Competitors in Hudson Valley can undercut rates, draining member growth and deposits quickly.

What makes Heritage Financial Credit Union unique

  • May 1, 2026 federal charter expands Heritage Financial Credit Union across eight counties.
  • October 4, 2023 Upstart partnership gives HFCU AI-driven personal loan distribution.
  • HFCU combines community branding with national charter insurance and broader geographic reach.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Employee Assistance Program
  • Health Savings Account/Flexible Spending Account
  • Pet Insurance
  • Legal Services
  • 401(k) Company Match
  • Educational Assistance
  • Paid Vacation
  • Paid Holidays

Growth & Insights and Company News

6 month growth

9%

1 year growth

11%

2 year growth

11%
Finopotamus
Oct 5th, 2026
Heritage Financial selects Gemineye to develop a centralized, governed data program.

Heritage Financial selects Gemineye to develop a centralized, governed data program. 4 hours ago Gemineye's credit union expertise and customizable platform will help the credit union develop a trusted data model Sandwich, Mass (October 6th, 2026) - $800M, Hudson Valley, NY-based Heritage Financial (HFCU) has selected Gemineye to help them build a best-in-class, centralized data analytics program that can grow as they grow. With 14 branches in and around the Hudson Valley Region, HFCU is heavily invested in community efforts that make this unique region stronger. Heritage Financial found Gemineye's specific focus on credit unions and community banks - they do not work with any other industries as many competitors do - to be a big differentiator. Combined with Gemineye's emphasis on creating a single source of truth as part of their data foundation, and the platform's speed to value, the partnership made sense. "We chose Gemineye because they understood what we need from our data and why it matters. Giving employees faster access to reliable information will reduce manual work, strengthen decision-making, and help our teams better understand member needs and improve their experience," says Gregory Beckwith, Vice President of Innovation & Operations at Heritage Financial. "The Heritage Financial team conducted a rigorous partner search with a focus on immediate value and long-term scalability," says Maggie Chopp, Director of Business Development at Gemineye. "We are delighted to welcome them to the client group and eager to see their analytics capabilities take off." "This partnership gives Heritage the foundation to move forward with analytics, automation, and AI in practical ways that improve how we operate and serve our members," continues Beckwith. Gemineye is proud to welcome this competent and progressive credit union to their team. About Gemineye Finopotamus LLC provide deeply practical and usable data analytics solutions to community financial institutions. Its best-in-class data warehousing and contextual AI solutions lower the barrier to creating a data-driven culture and make success in analytics finally accessible. Finopotamus LLC is Gemineye - allowing you to drive the data and the journey. Hop in. Want to connect? Email Finopotamus LLC at [email protected] or call (508) 591-3303. Visit Finopotamus LLC at gemineye.com to learn more at your own pace. About Heritage Financial Heritage Financial Credit Union (HFCU) provides a safe, secure place for members to save their hard-earned money and offers affordable loans with competitive rates. In times of uncertainty caused by financial crisis and mistrust of larger banks, HFCU seeks to provide safety in community and a cooperative member base. They do not define financial success, but urge their members to affirm their own success. HFCU provides the necessary tools and resources to get you there. Together. Learn more about Heritage Financial at heritagefcu.com.

PYMNTS
Oct 5th, 2023
FinTech IPO Index Slides 3% as Affirm and Blend Lead Declining Stocks

The company said Wednesday (Oct. 4) that Heritage Financial Credit Union, serving seven counties in New York, has partnered with Upstart to provide personal loans.

Yahoo Finance
Oct 4th, 2023
Heritage Financial Credit Union Selects Upstart for Personal Lending

Heritage Financial Credit Union selects Upstart for personal lending.