Opella

Global OTC & VMS self-care manufacturer

Consumer Insights Lead

Marketing Generalist & ManagementUpdated on Nov 14

Full-timeShanghai, ChinaNo salary listedIn-person

About the Job

Requirements

A bachelor's degree in a related field.
At least 5 years of related experience in the healthy food, FMCG, or consumer healthcare industry, with expertise in marketing and commercial excellence.
Strong marketing research capabilities.
A consumer-centric mindset and knowledge of consumer insights.
Project management capabilities, including attention to detail and managing complex processes.
Strong analytical and influencing skills.
Excellent written and verbal communication and presentation skills in English and Mandarin.

Responsibilities

Work with category teams to identify critical business decisions requiring CMI support, qualify the need for CMI exercises, and ensure consumer needs remain central to decision-making.
Develop consumer-centric CMI research methodologies that deliver agreed qualitative and quantitative outcomes and effectively capture the consumer voice.
Collaborate with category teams to translate research outcomes into actionable, consumer-led business inputs across strategy and innovation.
Develop new testing methodologies to improve insight quality, speed results, use vendors more efficiently, and add business value.
Interpret quantitative and qualitative results, identify meaningful consumer insights, and provide actionable recommendations to category teams.
Work with preferred vendors to continuously improve their capabilities.
Work with procurement and category teams to host the tendering process for critical projects.

Desired Qualifications

Experience in a consulting firm is an advantage.
A proactive, positive, and innovative mindset.
A results-oriented approach, including the ability to perform, work within budget, and manage forecasts.

KEY ACCOUNTABILITIES

Responsible for co-working with category teams to identify critical business decisions requiring CMI support, qualify the need for CMI exercises, and ensure consumer needs remain central to decision-making
Responsible for developing consumer-centric CMI research methodologies that deliver the agreed qualitative and quantitative outcomes and capture the consumer voice effectively
Responsible for collaborating with category teams to translate research outcomes into actionable, consumer-led business inputs across strategy and innovation
Responsible for developing new testing methodologies beyond what we are using today to improve the quality of insights, faster results, more efficient vendor utilization and added business value
Responsible for interpreting quantitative and qualitative results, identifying meaningful consumer insights, and providing actionable recommendations to category teams
Responsible for working with preferred vendors for their continuous capability improvement
Responsible for working with procurement and category teams to host tendering process for critical projects

JOB-HOLDER ENTRY REQUIREMENTS:

Bachelor degree in related field
At least 5 years in related experience in healthy food, FMCG or consumer healthcare industry with expertise in marketing and commercial excellence

COMPETENCIES:

Strong marketing research capabilities, consulting firm experience will be a great add-on
Business results oriented – ability to perform, to budget and manage forecast
Consumer centric mindset and insight knowledge
Project management capabilities - attention to detail & complex processes
Strong analytical and influencing skills
Proactive, positive and innovative mind
Excellent presentation and communications skills, both written and verbal (English & Mandarin)

About the Company

Opella

Global OTC & VMS self-care manufacturer

Opella makes a wide range of over-the-counter medicines, vitamins, minerals, and supplements for global consumers, covering about 100 brands and an 11,000-strong workforce. It develops, manufactures, and markets non-prescription health products that people can buy ready-made in stores for common needs such as pain relief, digestion, and allergy relief. The company differentiates itself with a large global manufacturing footprint (13 sites and 4 science and innovation centers) and its B Corp certification, signaling accountability to social and environmental standards. Its goal is to simplify self-care and put health in people’s hands for half a billion consumers worldwide.

Company size: 5,001-10,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Neuilly-sur-Seine, France
Founded: 2018

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