Vice President - Commerce, Alc Bev Client

Company Description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Overview

The Vice President will have the responsibility for the growth, management, retention, and satisfaction of a portfolio of key accounts. The ideal candidate will have a demonstrated ability to lead clients strategically and tactically in Commerce marketing. They will lead a team in the conception and delivery of innovative, business-building search and Commerce marketing solutions, including organic and paid optimization, heavy marketing on Amazon, Triad, and other Commerce channels while continuing to stay on top of evolving search platforms and advanced analytics. The VP will also provide engagement leadership, develop senior level client relationships, and serve as an expert and trusted advisor.

Proven account management experience in an agency environment is essential. Experience managing campaigns across major retail media platforms is a must.

Responsibilities

Product

• Overall control of workflow and assigned responsibilities within their group. They will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects
• Ensure that projects are produced completely and efficiently
• Set strategic principles for client search initiatives based on objectives
• Develop action plans to achieve and measure campaign success, including identifying important metrics and methods for measurement and improvement
• Evaluate and recommend full spectrum of Commerce alliances, including all appropriate engine partners, search platforms, bid and campaign management tools
• Work with strategic planning, digital planning and outside ad agencies to ensure search complements all client marketing activity
• Keep clients and agency counterparts informed on latest developments in the Commerce industry
• Grow agency Commerce business through new business and organic client growth
• Keep up with growing Commerce platforms and trends, understand how Commerce and other media channels work together, and look holistically to plan for client businesses/goals
• Take part in client and inter-agency education of Commerce, as well as developing intellectual capital, including standard processes, case studies, and official agency points-of-view 

People

• Establish and foster a culture that inspires talent
• Allocate assignments to demonstrate each person’s skills, as well as motivate their interests and challenge their minds Encourage thorough evaluation of Commerce marketing strategies while finding opportunity for competitive advantage
• Develop direct reports by providing ongoing feedback and conducting employee evaluations
• Recruit and retain top search marketing talent, growing the Commerce team to deliver on client and agency goals

Clients

• Serve as client senior point of contact, able to provide effective long-term strategic guidance and counsel
• Master, identify, and communicate trends in Commerce and in client industries
• Stay up to date with all Spark/Publicis Commerce client initiatives and be able to introduce other client experiences with similar goals and targets to existing or potential partners
• Define and evaluate client competition online, as well as how it relates to Commerce initiatives
• Establish appropriate account staffing, scope of services, and fee proposals

Qualifications

Minimum Qualifications:

• 10+ years of progressive levels of e-commerce / shopper/retail media experience with several years in the Commerce space
• In-depth activation and optimization experience with Retail Media platforms (Walmart Connect, Kroger Precision Marketing, Amazon, Roundel, Sam’s Club MAP, etc.)
• Experience with at least one major bid management tool (Pacvue or SKAI) and Retailer data and analytic tools (Luminate/Scintilla, Stratum, AMC)
• Experience with Amazon AAP/Display a plus
• Experience with organic and paid search
• Experience applying search marketing to brand-building and direct response initiatives
• Strong command of search engine research and reporting resources
• Deep experience with at least one major bid management tool
• Demonstrated leadership and management skills
• Demonstrated eye for business and a track record of success in the media/marketing services profession
• Solid interpersonal and teamwork abilities
• Ability to lead new business development process, with demonstrated ability to win new clients
• Ability to build and strengthen client relationships
• Maintain healthy senior relationships with key industry partners and search engines

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.  If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

Compensation Range: $146,490 - $210,420 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/07/2025.

All your information will be kept confidential according to EEO guidelines. 

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Compensation Range: USD $156,560.00 - USD $224,910.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/23/2025.