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Ekwa Marketing

Digital marketing for medical practices growth

Email & SMS Marketing Specialist

Full-TimeUpdated on 10/23/2026
LKR90k+ Performance-based annual rewards
Mid
Remote in Sri Lanka
RemoteWork from home; schedule requires 5 daytime and 3 nighttime hours.
Growth & MarketingGrowth Marketing

About the job

Requirements
  • At least 2–3 years of experience in email, SMS, CRM, or lifecycle marketing.
  • Hands-on experience with email marketing platforms and deliverability.
  • Working knowledge of SPF, DKIM, DMARC, domain reputation, and domain warm-up.
  • Experience running SMS campaigns; WhatsApp marketing experience is a plus.
  • Experience with automation, segmentation, and customer journeys.
  • Ability to build systems and processes from scratch.
  • Strong communication and organizational skills.
  • Work a full-time schedule, including five daytime hours and three nighttime hours.
Responsibilities
  • Audit, fix, and improve the email setup end to end.
  • Manage email deliverability, sender reputation, and inbox placement.
  • Manage SPF, DKIM, DMARC, domain warm-ups, and email-sending practices.
  • Create and manage email, SMS, and WhatsApp campaigns and automations.
  • Manage contact-list segmentation, suppression, hygiene, and ethical growth.
  • Manage event communications, including registrations, reminders, follow-ups, and replay campaigns.
  • Create SOPs and rules for teams' use of email, SMS, and WhatsApp.
  • Report weekly on opens, clicks, conversions, and other KPIs.
  • Test subject lines, timing, and calls to action, and recommend improvements.
  • Own email and messaging performance across multiple internal teams and brands.
Desired Qualifications
  • Multi-brand or multi-domain experience.
  • Google Postmaster and deliverability monitoring experience.
  • Webinar and event marketing experience.
  • WhatsApp Business Platform experience.
  • Basic HTML email knowledge.

About the company

Ekwa Marketing helps medical professionals grow their practice by increasing patient flow and enabling month‑to‑month growth through targeted digital marketing. They implement strategies like search visibility, paid advertising, and online presence optimization to attract more patients and convert inquiries into appointments. Their approach is tailored to doctors, focusing on the medical field to deliver measurable results rather than general advertising. The goal is to help physicians reach their growth targets by consistently boosting patient acquisition and streamlining digital marketing efforts.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

2008

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Simplify Jobs

Simplify's Take

What believers are saying

  • Ekwa posted multiple 2026 openings, signaling active hiring across delivery and sales.
  • Its 2024 affiliate program with medical associations expands distribution without heavy direct sales.
  • Recent client testimonials and review pages still highlight strong service quality and patient growth.

What critics are saying

  • Glassdoor complaints in 2026 accuse Ekwa of losing business because of specific individuals.
  • Competitors like MultiView and DemandGen offer broader martech alternatives for healthcare advertisers.
  • A client-concentration shock at one specialty niche would hit revenue fast and hard.

What makes Ekwa Marketing unique

  • Ekwa serves doctors and dentists from Mississauga, with healthcare-specific SEO positioning.
  • Its 2026 site emphasizes full-stack patient-flow marketing, not generic agency services.
  • Founder Naren Arulrajah remains highly visible, reinforcing founder-led specialization and sales credibility.

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Benefits

  • Remote Work Options
  • Flexible Work Hours
  • Paid Vacation
  • Training Programs
  • Performance Bonus