M

Mel Robbins

Produces first-of-its-kind audio and video content

Head of Social

Full-TimeUpdated on 10/23/2026
No salary listed
Expert
Boston, MA, USA
HybridHybrid in Boston, MA.
Social MediaSocial Media Strategy & Management

About the job

Requirements
  • At least 8 years of experience in social media, digital content, or audience development, including experience leading teams.
  • Proven experience developing social strategy for a major creator, personality, media company, publisher, or consumer brand.
  • Deep understanding of major social platforms, algorithms, audience behavior, and emerging trends.
  • Demonstrated success growing and engaging large audiences through creative and platform strategy.
  • Strong creative instincts paired with an analytical, data-informed approach.
  • Experience building social workflows, systems, and high-performing teams.
Responsibilities
  • Define and lead the social strategy across Instagram, TikTok, YouTube, Facebook, LinkedIn, and other emerging platforms.
  • Guide social creators in turning podcast episodes, brand initiatives, and cultural moments into compelling social content.
  • Identify emerging trends, formats, and audience behaviors that create opportunities for growth and experimentation.
  • Oversee the planning, creation, packaging, approval, and publishing of social content across platforms.
  • Build clear workflows, ownership, and operating rhythms across the social organization.
  • Partner with Production and Content to plan social assets earlier in the creative and production process.
  • Use analytics to inform content strategy, creative decisions, platform priorities, and experimentation.
  • Share audience insights and performance trends with leadership and cross-functional teams.
  • Continuously test and optimize formats, packaging, cadence, and distribution strategies.
  • Establish clear roles, expectations, and accountability across the social team.
  • Partner with Community, Content, Production, Marketing, and Brand Partnerships to integrate social strategy across the organization.
  • Work with the Community team to ensure audience feedback and insights inform social strategy and content decisions.
  • Build a culture that balances creativity, experimentation, collaboration, and strong execution.

About the company

143 Studios, Inc. creates, distributes, and monetizes audio-visual content centered on Mel Robbins, including podcasts, videos, and professional development courses for global audiences and brand partners. It develops content around mental health, wellness, and personal development, produced for top clients and distributed across social media and streaming platforms. The company stands out by leveraging Mel Robbins as a high-profile, globally reached creator and by combining media production with scalable courses and extensive brand collaborations. Its goal is to inspire and empower millions of people worldwide by delivering science-backed tools, practical resources, and motivation through accessible content and programs.

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Boston, Massachusetts

Founded

2014

Get referred to Mel Robbins

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Pure Genius Protein reached Target nationwide in April 2026, proving retail traction.
  • September 2026 Protein + Fiber expanded the line across Target, Amazon, and DTC.
  • The Let Them Tour 2026 extends monetization across live events and merch.

What critics are saying

  • May 2026 Copilot backlash damaged Robbins' trust as an advice authority.
  • The Let Them attribution fight with Cassie Phillips keeps fueling credibility attacks.
  • Brand trust funds podcasts, books, tours, and Protein; a scandal can collapse everything.

What makes Mel Robbins unique

  • Mel Robbins built a massive direct audience through The Mel Robbins Podcast and books.
  • The Let Them Theory sold 10 million copies in twelve months, proving brand pull.
  • Pure Genius Protein combines media reach with consumer products and owned distribution.

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Benefits

  • Health Insurance
  • 401(k) Available
  • 401(k) Retirement Plan
  • Hybrid Work Options
  • Unlimited Paid Time Off
  • Paid Holidays
  • Annual Summer Break
  • Wellness Program
  • Mental Health Support
  • Stock Options
  • Company Equity
  • Conference Attendance Budget

Company News

Axios
Oct 7th, 2025
"The Axios Show": Mel Robbins Inc.

"The Axios Show": Mel Robbins Inc. Axios CEO Jim VandeHei previews his interview with Mel Robbins for "The Axios Show." Watch the episode. Mel Robbins has sold more books to more people in less time than almost any human in history. * The result: a booming Mel Robbins Inc. Why it matters: Robbins, with books in 64 languages, is a modern content creation machine on steroids - pumping out books, podcasts, viral clips, public speeches, and soon consumer goods. Her lessons apply to big companies and individual social media talents. But don't call her talent. * "I, first and foremost, consider myself a businesswoman," the bestselling author of "The Let Them Theory" says on a new episode of "The Axios Show." "I don't consider myself talent or this or that." Robbins, 57, is building a media empire around a single asset - herself. Her staff of 50-plus employees and contractors manages her book tour, her 40 million social media followers and her production company, 143 Studios. * The various formats of "The Let Them Theory" sold 7 million units in nine months. It's been on the New York Times bestseller list for 40 weeks. Her earlier books - "The 5 Second Rule" and "The High 5 Habit" - sold millions. * Her team told us "The Mel Robbins Podcast" has over half a billion downloads. People have spent 38 million hours watching it on YouTube - equivalent to 4,335 years. * "We are an advertising-supported media company," she said. Robbins has expanded to creating content for corporate partners, leveraging the same core asset - her. Next up: consumer products. Robbins has what companies and aspiring influencers crave: attention. And she has a few rules for getting it and maximizing it: * Vital, not viral. "You can't think about virality," she says. "Make content absurdly useful to a specific group of people. Only then will it stick and spread. "Stop obsessing over views and start obsessing over" making it indispensable. * Bet on you. "Don't ever make a deal that you are going to regret in success," she says. It's easy to take easy money or easy shortcuts for short-term wins. Don't. "You have to bet on yourself," she told us. "And you only do that by asking: If this actually works, am I going to be pissed off I signed this deal?" * You bring the weather. "Your energy is currency," she says. "I want you to understand that you bring the weather. That means you can be the sun or you can be the storm." Obsess about how you want people to see and feel about you after you leave the room: "Because people don't invest in businesses. They invest in people." | Watch the full episode. Go deeper. Oct 7, 2025 - The Axios Show Mel Robbins - bestselling author, podcaster and businesswoman - joined Axios CEO Jim VandeHei on "The Axios Show" in Manhattan to discuss how some of her lowest moments led to a media empire. * Their conversation included Robbins' tips for navigating a chaotic world, a breakdown of her signature "The Let Them Theory," and insights on how energy is currency. Between the lines: After initially mocking the premise behind Robbins' "The Let Them Theory," the bestselling book in the world, VandeHei bought into the game-changing advice to stop letting others' actions and words bother and control us.