Full-Time

Licensing Coordinator

The Pokémon Company

The Pokémon Company

51-200 employees

Licenses IP for games, cards, media

Compensation Overview

£41k - £73k/yr

London, UK

Hybrid

Hybrid work environment; exact in-office days not specified.

Bachelor's

Category
Business & Strategy (1)
Required Skills
Word/Pages/Docs
Marketing
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides

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Requirements
  • Two to four years of relevant professional experience and extensive knowledge of the relevant licensed apparels/toys and retail landscapes.
  • Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
  • Proven track record of success.
  • Excellent oral and written communication skills and ability to interact well with a variety of work groups.
  • Ability to think strategically and creatively.
  • Entrepreneurial spirit with a positive, can-do attitude.
  • Ability to handle multiple tasks and tight deadlines with minimal supervision.
  • Excellent negotiation, deal structuring and analytical skills.
  • Proven experience with revenue/profit modelling and sound business judgment.
  • Detail-oriented with strong organizational and presentation skills.
  • Proficient in Microsoft Word, Outlook, Excel, and PowerPoint.
Responsibilities
  • Category Management: Support the Regional Licensing Manager by developing and maintaining strong business relationships with new and existing licensees across a variety of product categories (Hardlines and Softlines) in the region.
  • Work on the creation of targeted presentations to pitch and support licensing programmes for specific category areas (incl. Promotions).
  • Attend and present the Pokémon brand to existing and new partners at trade shows where applicable (Brand Licensing Europe, Licensing Day, Nuremberg Toy Fair, etc.).
  • Licensee Management: Accountable for day-to-day management of allocated accounts. Support line manager in negotiating business terms and contracts with relevant licensees.
  • Ensure timely product approvals in line with licensee needs, anticipate roadblocks, and proactively take measures to address them by working closely with line manager and Brand Services teams.
  • Build strong relationships with the Pokémon toy distributors across the region to support Master Toy programme.
  • Day-to-day collaboration with licensees and internal cross-functional departments, including marketing, PR, legal and financial teams, to ensure execution of projects and initiatives. Documentation of project status and follow-up of next steps.
  • Maintaining records and library of Marketing and licensing library, in-store visuals, Trade advertising, products visuals
  • Coordinate and schedule meetings and help with meeting preparation as required.
  • Retail Development: Identify the key retail partners for specific categories, assist line manager in pitching relevant buyers, and support licensees to secure shelves space for the Pokémon consumer products in the region.
  • Be the key point of contact to the relevant Retail buyers and Merchandise Retail teams. Work alongside the TPCi Retail Marketing and TCG Teams to ensure timely delivery and successful implementation of retail activations.
  • Compile data for internal reporting on unit sales, product development information and licensing updates monthly.
  • Strategy: Research products, brands, and companies for new business opportunities and preparation of strategic plans based on research.
  • Financial: Provide quarterly business forecasts for allocated accounts.
  • Marketing and PR: Event Planning/Tradeshows – Participate and assist with the planning and attendance of annual trade shows and events as necessary. Ensure visibility of our licensed products during trade shows and Pokémon events.

The Pokémon Company manages and licenses the Pokémon IP across video games, trading cards, anime, and merchandise, coordinating the franchise for partner products and services. Its offerings include core video games, the Pokémon Trading Card Game, animated series and films, and licensed merchandise, with Pokémon GO as a prominent freemium mobile game using augmented reality. It differs from competitors by being a consortium of Nintendo, Game Freak, and Creatures, which enables centralized control and consistent cross-media branding and licensing. Its goal is to grow and sustain the Pokémon brand by delivering games and media, expanding partnerships, and engaging fans worldwide through ongoing releases, events, and new ways to experience Pokémon.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Japan

Founded

1998

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What believers are saying

  • Pokémon TCG 30th Celebration launches September 16, 2026, with all-foil premium pricing.
  • Pokémon TCG Pocket serves 150 countries, and its July 29, 2026 expansion extends engagement.
  • Pokémon World Championships return August 28–30, 2026, strengthening community and merchandise demand.

What critics are saying

  • August 5, 2026 class action over Bellevue bathroom recordings threatens settlement costs and discovery.
  • Pokémon TCG scalping forced government-ID talk in Japan, risking retail backlash and channel conflict.
  • Switch 2 launch stumbles and 2027 Winds, Waves delays expose franchise dependence.

What makes The Pokémon Company unique

  • Nintendo, Game Freak, and Creatures control one of gaming’s few evergreen global IP franchises.
  • February 27, 2026 Pokémon Presents announced Switch 2 exclusives, TCG, mobile, and theme-park tie-ins.
  • Universal Japan’s January 22, 2026 collaboration proves Pokémon monetizes beyond software sales.

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Benefits

100% employer-paid healthcare premiums for you

Generous paid family leave

Employer-paid life insurance

Employer-paid long and short-term income protection insurance

US Employees: 401k Employer Matching

UK/IRE Employees: Pension Employer Contributions

Fitness reimbursement

Commuter benefit

LinkedIn learning

Comprehensive relocation package

Hybrid work environment

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