Full-Time

Staff Media Revenue Growth Analyst

Confirmed live in the last 24 hours

Babylist

Babylist

501-1,000 employees

Comprehensive baby registry platform for parents

Consumer Software
Education
Consumer Goods

Compensation Overview

CA$180k - CA$224.1kAnnually

+ Equity + Bonus

Senior, Expert

Canada

Requires in-person attendance twice a year for company and departmental offsites.

Category
Growth Marketing
Growth & Marketing
Required Skills
Python
Data Science
SQL
Data Analysis
Requirements
  • 7-10 years of relevant work experience
  • A University degree in a STEM related field
  • Mastery in advanced analytics techniques and statistical knowledge
  • Strong experience in SQL and Python
  • 10+ years of experience in marketing analytics
Responsibilities
  • Partner with the Site Monetization Product team and executive stakeholders to translate questions into structured analyses to inform which ad products to scale or build as part of our product roadmap
  • Analyze advertising performance data, registry data, and market data to identify trends, and surface them to the Partnerships team to support insightful presentations for advertisers and internal stakeholders, providing clear feedback on campaign impact
  • Collaborate with partners to define Media Revenue & Site Monetization KPIs, using reporting and proactive communication to track and manage progress
  • Own the design and project management of data product development to support your work (e.g. data models, reports, analyses), with a focus on ensuring the longevity of the insights you produce on the business, the product, and user trends
  • Partner with the Data / Analytics Engineering team to develop attribution models that optimize the performance of ads products and ensure our partners have the best possible ROI
  • Build and maintain self-serve dashboards to help stakeholders monitor the performance of brand spend on Babylist
  • Improve sales team and advertiser comprehension and adoption of measurement techniques through training and education
  • Design and analyze A/B experiments to evaluate the impact of new ad products
  • Work with large datasets using SQL and scripting languages to surface actionable insights and opportunities to the Media Sales team that will drive growth
  • Approach problems from first principles, using a variety of statistical and mathematical modeling techniques to research and understand customer behavior & engagement with our ads platform
  • Proactively identify gaps and promote best practices within the Data Science & Analytics team, ensuring high delivery standards and execution
  • Write code to effectively process, cleanse, and combine data sources in unique and useful ways, often resulting in curated ETL datasets that are easily used by the broader team
  • Effectively communicate your work with team leads and cross-functional stakeholders on a regular basis

Babylist provides a platform for expecting and new parents to create a baby registry that includes products from any store, such as Amazon, Target, and Etsy. Users can add items to their registry using an interactive checklist, which helps them keep track of what they need. The platform also offers expert-vetted guides to assist parents in making informed choices about baby gear and essentials. Babylist stands out from competitors by allowing users to combine products from various retailers into one registry, rather than being limited to a single store. The company aims to simplify the process of preparing for a new baby, ensuring that parents have everything they need for their growing families.

Company Stage

Series C

Total Funding

$38.9M

Headquarters

Oakland, California

Founded

2011

Growth & Insights
Headcount

6 month growth

28%

1 year growth

61%

2 year growth

198%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition of Expectful could significantly broaden Babylist's market reach by integrating wellness services into its platform.
  • Strong financial backing from prominent investors ensures stability and resources for continued innovation and market expansion.
  • Babylist's strategic investments in other baby and toddler brands, like Lalo, indicate a forward-thinking approach to market consolidation and growth.

What critics are saying

  • The integration of Expectful's wellness services may face challenges in aligning with Babylist's existing product-focused platform.
  • The competitive landscape in the baby products and parental wellness sectors is intense, requiring constant innovation to maintain market position.

What makes Babylist unique

  • Babylist's acquisition of Expectful positions it uniquely at the intersection of baby products and parental wellness, unlike competitors focused solely on products.
  • The company's strong venture backing, including a $40 million Series C round, provides a financial cushion for aggressive growth and innovation.
  • Babylist's dual role as both a registry platform and a product discovery tool offers a comprehensive solution for new parents, setting it apart from single-function competitors.

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