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Publicis Groupe

Runs advertising and digital transformation services

Vice President - Digital Investment

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USAIn-person

About the Job

Requirements

  • Strong experience in media investment, strategic partnerships, JBP management, investment operations, or a related discipline.
  • Solid understanding of media investment economics, major media platforms, and global or regional agency operating models.
  • Experience managing complex commercial workstreams, investment reporting, and partner governance.
  • Familiarity with principal media models, transparency requirements, and media investment controls.
  • Ability to translate strategic frameworks into actionable processes, tools, and market-ready deliverables.
  • Strong organizational, analytical, and stakeholder management skills.
  • Ability to work independently with senior global and local stakeholders.
  • Ability to manage multiple workstreams in a lean operating environment.

Responsibilities

  • Develop and maintain global investment standards, benchmarking frameworks, marketplace intelligence, and supporting playbooks.
  • Coordinate with regional and local investment teams to gather market-level inputs, pricing intelligence, investment assumptions, and relevant commercial information.
  • Identify investment trends, marketplace opportunities, and areas requiring additional review or intervention.
  • Maintain visibility into market adoption of global investment standards and coordinate updates based on local feedback.
  • Maintain the global and regional partnership inventory, including key partners, agreement structures, commitments, market participation, and relevant commercial terms.
  • Manage JBP planning calendars, renewal milestones, governance meetings, and partner review processes.
  • Track commercial and noncommercial partnership value, including media benefits, innovation opportunities, research, technology access, and other agreed commitments.
  • Coordinate with markets and partners to support implementation of global partnership opportunities.
  • Develop standardized reporting and scorecards to assess partnership performance, value delivery, and outstanding actions.
  • Implement agreed principal supply standards, approval processes, disclosure requirements, and exception procedures.
  • Coordinate with relevant Publicis teams to assess principal supply opportunities against approved quality, transparency, performance, and commercial criteria.
  • Maintain documentation supporting authorization, compliance, auditability, and governance.
  • Work with Finance Operations and Data & Measurement to establish appropriate reporting and reconciliation processes.
  • Incorporate relevant commerce, retail media, and emerging platform considerations into investment intelligence, partnership tracking, and global frameworks.
  • Collaborate with Publicis commerce specialists to support initiatives involving retail media, Shop sufficiency, and integrated investment opportunities.
  • Identify where specialist commerce expertise is required and coordinate its involvement in relevant workstreams.
  • Support development of global principles that markets can apply to commerce-related investment opportunities without duplicating local execution responsibilities.
  • Develop tools, templates, governance processes, and reporting to operationalize the Above Market investment capability.
  • Coordinate with regional and market investment leads to support adoption, capture feedback, and resolve implementation issues.
  • Maintain workstream deliverables, timelines, dependencies, and reporting, ensuring progress against agreed priorities.
  • Partner with Strategy, Data, Measurement, Productivity, and Global Operations to connect investment activities to the broader PepsiCo operating model.
  • Identify opportunities to simplify processes, improve visibility, and reduce duplicated effort across the network.
  • Build the consolidated global partnership and JBP register.
  • Establish the JBP governance calendar, commitment tracker, and value scorecard.
  • Develop investment standards, market intelligence templates, and benchmarking processes.
  • Operationalize principal supply approval, disclosure, and exception procedures.
  • Coordinate market inputs and establish recurring reporting.
  • Support rollout of global investment and partnership playbooks.

Desired Qualifications

  • Experience in commerce or retail media is a plus, but is not a prerequisite.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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