FMCG Category Strategist Intern
TikTok
FMCG Category Strategist Intern
TikTok
Short-form video platform with ads
In particular, the e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests. The FMCG Category Strategy team within TikTok Shop’s SEA Operations (Vietnam) drives category growth through data analysis, performance tracking, and strategic planning. It works cross-functionally to execute campaigns, optimize business performance, and scale FMCG operations on the platform. Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period. Responsibilities: - Support business performance monitoring by building and maintaining reports and dashboards. - Contribute to strategy development through data analysis, identifying root causes, and recommending actionable solutions to the operations team. - Gain hands-on experience in planning and executing category and platform campaigns. - Coordinate cross-functional projects and initiatives, ensuring alignment across teams. - Provide support on additional tasks and ad hoc projects as needed.
Minimum Qualifications: - Actively enrolled university student who is able to commit at least 3 months, preferably in a business administration/management or data analytics major. - Experience with Excel, Data Analytical tool. - Ability to pay attention to details and manage tasks effectively. - Part-time interns available for at least 3 days a week are welcome to apply Preferred Qualifications: - Know fundamental Excel - Have experience working with data If you have any questions, please reach out to us at [email protected]
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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