Manager, Ad Operations

Tech overheads down, measurable growth up: How StackAdapt simplifies workflows for APAC marketers. by MARKETECH APAC September 1, 2026. Guided by the philosophy that growth doesn't come from adding more technology, but from connecting what already exists, StackAdapt genuinely simplifies marketing for its clients and partners. It is an approach that has marked the business out as one of the most influential forces in the region's marketing technology landscape. But achieving this position has only come by addressing the many emerging challenges that APAC's marketers face every day. The Challenge Marketing is not exactly getting easier in 2026. Those tasked with delivering results today are juggling more channels and more data than ever before. The result? An overly-complex chain of information, and according to industry data from LiveRamp, nearly all marketers (97%) say they are struggling to accurately measure marketing impact. Adding to the challenges they face, new martech solutions are constantly emerging, and marketing teams are often layering new platforms on top of what they already have, rather than replacing old software. Tech stacks become bloated, the overheads soar, and with no centralised marketing hub, the job only gets tougher. The team at StackAdapt, however, don't believe it has to be this way. Instead, they focus on solving real world problems for marketers and building the solutions that do just that. The Solution StackAdapt's strategy centres on an AI-powered, omnichannel marketing platform, built entirely in-house and capable of executing 465 billion automated optimisations per second. Rather than requiring brands to juggle separate tools, the platform brings unified audience insights, creative optimisation, and bid management into a single interface, spanning native, display, video, CTV, audio, in-game, and DOOH channels. Also core to StackAdapt's offering is ensuring that its expertise is tailored to the market it's in. So when the business launched in APAC it prioritised hiring staff who knew the region and stayed closely connected to local partners, helping adapt the technology based on real feedback and pain points from the ground up. A perfect example of this local-first approach is StackAdapt's connected TV partnership with Samba TV. The integration brought Samba TV's audience insights, planning, targeting, and measurement tools into one unified platform, putting its first-party data to work alongside contextual intelligence for local APAC campaigns. Beyond partnerships, the StackAdapt team furthers its local collaboration by providing cutting edge marketing insights to those who need them most. As well as launching a series of webinars that demystified AI and helped cut down tech stack costs, the team also premiered Conversion, a two-city, half-day marketing masterclass. Bringing together a wide range of industry experts, the events gave large crowds in Sydney and Singapore practical marketing advice and hands-on product knowledge. For those who couldn't make it, StackAdapt had them covered, with easily accessible catch-up content to help them stay ahead of the curve. In addition to these initiatives, in 2026 StackAdapt has also partnered with the IAB SEA, launching a Measurement Framework to help marketers judge where they're doing well and where they can improve. The Campaign Beyond its marketer-focused industry outreach, StackAdapt's product also has also proved its effectiveness by powering superb campaign results for clients right across the APAC region. Chief among the successes is StackAdapt's collaboration with Hyatt Asia Pacific for its Grand Hyatt brand campaign. Tasked with elevating mid-funnel engagement across South Korea, India, and Hong Kong, StackAdapt deployed an AI-powered travel targeting strategy designed to identify high-value travellers through behaviour, intent signals, and premium stay research patterns. Supported by third-party audience data and creative produced by StackAdapt's in-house Creative Studio, the multi-channel campaign ran across CTV, display, and in-banner video to deliver immersive storytelling. StackAdapt's unified platform simplified execution, enabling Hyatt to optimise frequency, refine formats, and dynamically adjust bidding based on brand lift survey responses. The result was a massive 43% increase in brand consideration, paired with stronger website visits, increased booking intent, and a halo effect that lifted physical hotel visits. Equally successful was StackAdapt's work with OPR Media on a multi-channel campaign for two leading global luxury fashion brands. By activating premium DOOH, CTV, and display placements with sequential retargeting and real-time bid optimisation, the campaign generated 14.5 million impressions, retargeted 950,000 unique users, and achieved a miniscule cost-per-completed-view of just $0.04. Similarly, Adcreators' work with GelPro showcased StackAdapt's ability to help brands with advanced audience segmentation, contextual targeting, and highly accurate measurement. The results for GelPro spoke for themselves, delivering 10x ROAS, surpassing Google and Meta benchmarks, and cutting cost per acquisition nearly in half to $13, all while realising significant CPM and CPC efficiencies. Emerging as a market leader For a brand that began as a challenger in a crowded landscape, in recent years StackAdapt has expanded its product, territories, and teams, growing into a global and regional force. The team's strong momentum this year has also not gone unnoticed with StackAdapt's crowning achievement coming via a Gold award for AdTech Team of the Year at the MARKETECH APAC Advertising Awards in August 2026. It's firm proof that the business's focus on helping marketers do their jobs more efficiently, while powering measurable growth, is a bona fide winning approach.

StackAdapt wins gold at Marketech Advertising Awards for AdTech Team of the Year. Published On: August 26, 2026 Singapore - August 26, 2026 - StackAdapt (www.stackadapt.com), the leading AI advertising and orchestration platform, has won gold in the AdTech Team of the Year category at the 2026 MARKETECH APAC Advertising Awards. The MARKETECH APAC Advertising Awards is a prestigious celebration of creativity, innovation, and excellence in advertising across the Asia-Pacific region. The awards honored campaigns, agencies, platforms, and individuals who are driving bold ideas and breakthrough solutions in the advertising market in a complex and evolving landscape. The win underpins a huge year for StackAdapt's expanding APAC team, with the company now on track to grow 39% year over year in the region. As StackAdapt expands globally, its approach in APAC remains grounded in the needs of local marketers. Teams across the region help inform product development and go-to-market strategies, while bringing regional perspectives into StackAdapt's broader global strategy. Over the past year, StackAdapt has also hosted its Conversion events across Sydney and Singapore, and partnered with IAB Southeast Asia on a Measurement Framework developed for marketers in the region. "As APAC marketers navigate an increasingly complex advertising landscape, our focus has always been on helping them move faster, make better decisions, and create meaningful connections with their audiences," said Alessandra Alessio, APAC Director of Marketing at StackAdapt. "This recognition is a testament to the strength of our regional team and the work they're doing every day to support our customers and shape the future of advertising." StackAdapt's winning entry featured its work for Hyatt Asia Pacific's Grand Hyatt brand campaign. Tasked with elevating mid-funnel engagement across South Korea, India, and Hong Kong, StackAdapt deployed an AI-powered travel targeting strategy designed to identify high-value travellers through behavior, intent signals, and premium stay research patterns. The result was a massive 43% increase in brand consideration, paired with stronger website visits, increased booking intent, and a halo effect that lifted physical hotel visits. For a brand that began as a challenger in a crowded landscape, in recent years StackAdapt has grown into a global and regional force, expanding its product, markets, and teams while staying true to one principle: growth comes from creating better connections between technological innovations. View the full list of winners here. About StackAdapt StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels - including CTV, DOOH, display, native, audio, email, and more - into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth. For further information, visit www.stackadapt.com. StackAdapt Team StackAdapt StackAdapt is the AI-powered advertising and orchestration platform that unifies programmatic and owned channels - including CTV, DOOH, display, native, audio, email, and more - into a single platform to help marketers drive brand growth and revenue.

StackAdapt appoints two senior sales directors to strengthen Singapore team. by Caleb Baldo August 21, 2026. Its What's NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia - and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Click here to learn more! Singapore - StackAdapt, the AI-powered marketing company, has appointed Dorina Leititis and Lavin Vaswani as Sales Directors in Singapore, expanding its Southeast Asia operations amid growing regional demand for AI-driven advertising tools. In her new role, Leititis will focus on growing relationships with agency holding groups and key direct clients across Southeast Asia. She joins StackAdapt after 12 years at Google, where she worked across EMEA, APAC and other markets, partnering with leading agencies and advertisers. She most recently led the strategic go-to-market and commercialisation of Google's AI-powered advertising solutions, including Demand Gen and PMax, across the region. Meanwhile, Vaswani will focus on opening new enterprise accounts and building partnerships with agencies and advertisers across the region. He brings more than 15 years of experience in digital media, including roles at Microsoft, Amazon, Adara and Quantcast, and has led regional business development, launched new markets and worked with brands across the travel, finance, technology and retail sectors. "Asia-Pacific is a high potential market, and Singapore is the hub for key decision-making in South East Asia. By increasing our presence in the region we are giving local marketers access to more AI-powered tools that are driving growth for our partners globally," said Deirdre Chew, Director of Sales for Southeast Asia at StackAdapt. The appointments coincide with the rollout of two new AI-powered StackAdapt products in the region. ChatGPT Ads is now available to advertisers, alongside Ivy Studio(TM), an AI-first advertising hub designed to help marketers uncover opportunities and act on them faster. Commenting on her appointment, Leititis said, "StackAdapt is thinking beyond AI as a campaign optimisation tool. The vision is to build it into every stage of the advertising journey, and Ivy Studio is a good example of that ambition." "I've spent most of my career bringing new technology to market, so joining a company at this point in its regional growth was an easy decision," added Leititis. "My focus will be on building long team relationships across the region rather than looking at short term revenue," said Vaswani. "That means being clear about where StackAdapt's technology genuinely solves a unique problem, whether that's diversifying beyond the walled gardens, improving omnichannel measurement or activating AI-driven audiences." With tighter regulations reshaping APAC's social-led financial sector, managing agent activity and misinformation have never been more critical. Discover how banks and insurers are strengthening oversight and protecting their brands in this new industry study by Meltwater - download the free guide here. With public conversations reshaping Australian insurance reputation, managing online sentiment and the trust gap has never been more critical. Discover how providers are addressing friction and protecting their brands in this new industry report by Meltwater - download the free guide here.