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Full-Time

Senior Manager

Paid Search

Posted on 6/27/2024

Nutrafol

Nutrafol

201-500 employees

Science-backed hair growth and thinning solutions

Compensation Overview

$130k - $140kAnnually

+ Bonus

Senior, Expert

Remote in USA

Category
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
Management
Google AdWords
Marketing
Data Analysis
Requirements
  • 5+ years experience in Paid Search
  • Extensive experience with PMAX and Shopping campaigns
  • Heavy emphasis on Paid Search within D2C at an agency or established brand
  • 2+ years of experience managing a team
  • Interest and engagement in the paid search and digital marketing spaces
  • Deep understanding of performance marketing metrics and platform reporting with the ability to work towards revenue and CPA/CAC goals
  • Experience handling large budgets, high campaign volume and complex strategies to drive quantifiable results
  • Proactive approach to meeting targets and continuous channel growth
  • Excellent written, verbal and presentation skills along with the ability to effectively build and maintain strong cross-functional relationships with internal and external teams and vendors
  • Solid prioritization, time management, and organization skills across multiple high-importance projects
  • Strong analytical skills, including the ability to quickly synthesize data and identify opportunities
  • Experience with paid search feed management, analytics and research tools (e.g., Google Search Console, Google Merchant Center, Google Manufacturer Center, Google Ads keyword planner, SEMRush)
  • Proficient hands-on keyboard experience in Google Ads
Responsibilities
  • Act as paid search thought-leader, confidently leading Nutrafol on all things paid search
  • Scaling cost-effective customer acquisition campaigns across Paid Search within brand, non-brand, PMAX and demand gen
  • Using data + analytics to inform decisions and optimize a significant marketing budget against company goals
  • Act as a strategic thought leader to advance the sophistication of biddable media campaigns, ensuring the most effective and efficient spend
  • Strategically plan, execute and oversee the day-to-day management, optimization, and performance of campaign activities across channels to hit performance goals
  • Create a testing roadmap to develop and execute against learning objectives
  • Test and optimize performance tactics, including audience, creatives, and bidding strategies to drive continuous performance improvements
  • Effectively navigate cross-functional relationships with IT, Brand, Creative and Analytics teams to maintain an integrated approach to strategy and creative
  • Work directly with the IT team and brand leads to support on-site changes related to search or search-related product
  • Manage all channel budgets; forecasting monthly spend and reconciling discrepancies
  • Consolidate key performance insights and best practice sharing across the organization, providing thought leadership as well as strategic analysis
  • Socialize notable learnings, key takeaways, and operating procedures
  • Own relationship between platforms and vendors as well as managing Google Ads, Google Merchant Center, and Bing
  • Lead and develop paid search team members
  • Attentive and engaged with latest key industry trends, competitive insights, and emerging channel technologies, focused on how these can be leveraged to drive performance

Nutrafol provides an exceptional workplace environment, particularly for those passionate about health and wellness. The company's use of science-backed methods and natural components like Marine Collagen Peptides and Sensoril® Ashwagandha for hair thinning solutions emphasizes its commitment to both innovation and efficacy. Employees benefit from being part of an industry-leading team that prioritizes holistic wellness approaches, continually pushing the boundaries of what's possible in hair health.

Company Stage

M&A

Total Funding

$38M

Headquarters

New York, New York

Founded

2013

Growth & Insights
Headcount

6 month growth

3%

1 year growth

18%

2 year growth

77%