About You

The Senior Manager, Paid Search will contribute to Nutrafol’s acquisition growth by creating, innovating, and guiding the media strategy & planning process as a part of the Growth Marketing Team. *Please note, this role is fully remote, compensation is based on experience, and it’s eligible for a competitive quarterly bonus. 

You will fully own the strategic vision and operational plan for all Paid Search and PMAX and must have a proven track record of driving top-line revenue while hitting CAC targets. This role will manage 1 direct report and the paid search marketing tech stack. 

The ideal candidate is decisive, results-oriented and passionate about performance marketing -especially paid search- and equally comfortable driving campaign strategy as well as diving into tactical execution and optimization. This person will be accountable for the delivery of planned media, hitting campaign goals, and actioning on data. This role sits within a dynamic, entrepreneurial team and will have a high degree of ownership within Nutrafol’s customer acquisition strategy, reporting directly to the Director of Integrated Media. 

Responsibilities:

• Act as paid search thought-leader, confidently leading Nutrafol on all things paid search 
• Scaling cost-effective customer acquisition campaigns across Paid Search within brand, non-brand, PMAX and demand gen
• Using data + analytics to inform decisions and optimize a significant marketing budget against company goals
• Act as a strategic thought leader to advance the sophistication of biddable media campaigns, ensuring the most effective and efficient spend
• Strategically plan, execute and oversee the day-to-day management, optimization, and performance of campaign activities across channels to hit performance goals
• Create a testing roadmap to develop and execute against learning objectives
• Test and optimize performance tactics, including audience, creatives, and bidding strategies to drive continuous performance improvements
• Effectively navigate cross-functional relationships with IT, Brand, Creative and Analytics teams to maintain an integrated approach to strategy and creative
• Work directly with the IT team and brand leads to support on-site changes related to search or search-related product
• Manage all channel budgets; forecasting monthly spend and reconciling discrepancies
• Consolidate key performance insights and best practice sharing across the organization, providing thought leadership as well as strategic analysis
• Socialize notable learnings, key takeaways, and operating procedures
• Own relationship between platforms and vendors as well as managing Google Ads, Google Merchant Center, and Bing 
• Lead and develop paid search team members
• Attentive and engaged with latest key industry trends, competitive insights, and emerging channel technologies, focused on how these can be leveraged to drive performance

Requirements:

• 5+ years experience in Paid Search
• Extensive experience with PMAX and Shopping campaigns
• Heavy emphasis on Paid Search within D2C at an agency or established brand
• 2+ years of experience managing a team
• Interest and engagement in the paid search and digital marketing spaces
• Deep understanding of performance marketing metrics and platform reporting with the ability to work towards revenue and CPA/CAC goals
• Experience handling large budgets, high campaign volume and complex strategies to drive quantifiable results
• Proactive approach to meeting targets and continuous channel growth
• Excellent written, verbal and presentation skills along with the ability to effectively build and maintain strong cross-functional relationships with internal and external teams and vendors
• Solid prioritization, time management, and organization skills across multiple high-importance projects
• Strong analytical skills, including the ability to quickly synthesize data and identify opportunities
• Experience with paid search feed management, analytics and research tools (e.g., Google Search Console, Google Merchant Center, Google Manufacturer Center, Google Ads keyword planner, SEMRush)
• Proficient hands-on keyboard experience in Google Ads

Preferred:

• Experience in subscription-based and/or e-commerce businesses 
• Experience building and managing awareness/upper funnel campaigns