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ROCKWOOL Group

Stone wool insulation manufacturer for buildings

Digital Marketeer

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRoermond, NetherlandsIn-person

About the Job

Requirements

  • A completed education in marketing, communication, or a comparable direction.
  • At least 3–5 years of relevant digital marketing experience, preferably in a B2B environment, industry, or construction sector; international experience is a plus.
  • Strong practical knowledge of website optimization, performance marketing, and content management.
  • Demonstrated experience setting up and executing social media and digital campaigns.
  • Experience with marketing automation such as Marketo, HubSpot, or comparable tools.
  • Experience with CRM systems such as Microsoft Dynamics, Salesforce, or comparable systems.
  • Experience with performance analysis and data-driven optimization.
  • Experience coordinating projects, external agencies, and multiple internal stakeholders.
  • Ability to work independently, take ownership of assigned digital channels and tools, and make decisions within agreed frameworks.
  • Fluent communication in Dutch and English; French is an advantage.
  • Analytical, proactive, and hands-on approach, with an affinity for current trends in artificial intelligence and digitalization.

Responsibilities

  • Continuously optimize the website through content updates, performance improvements including search engine optimization and generative engine optimization, support for product information management integration, and current keyword research.
  • Maintain content governance in assigned areas and optimize conversion paths such as forms and calls to action, applying user-experience basics.
  • Develop and execute targeted paid and organic social campaigns aligned with marketing objectives.
  • Coordinate the development and publication of relevant content with internal and external stakeholders, and manage assigned channels such as LinkedIn and Meta within agreed budgets.
  • Monitor social campaign results and propose adjustments.
  • Develop and manage automated campaigns and email flows, monitor performance, and implement improvements as needed.
  • Connect marketing activities with sales to support effective lead follow-up and conversion.
  • Set up large-scale and target-group digital campaigns, including Google Ads, based on agreed objectives and priorities.
  • Manage the campaign process from concept, targeting, and budget allocation through launch, optimization, and reporting, coordinating campaigns with landing pages and other digital channels.
  • Support digital measurement and reporting across relevant marketing platforms.
  • Ensure correct tracking and conversion measurement for assigned activities, use UTM parameters consistently, monitor performance through dashboards and reports, and turn insights into optimization actions.
  • Coordinate external agencies and partners for assigned digital projects and activities.
  • Align deliverables, schedules, and execution with relevant internal and ROCKWOOL Group stakeholders, ensuring execution is consistent with the agreed digital strategy.

Desired Qualifications

  • French language proficiency.
  • Relevant digital marketing experience in a B2B environment, industry, or construction sector.
  • International experience.

About the Company

ROCKWOOL Group

Stone wool insulation manufacturer for buildings

Rockwool Group is a global leader in stone wool insulation. It makes high-performance, sustainable insulation products for buildings and for industrial and technical applications, with four North American factories and about 800 employees. The core product uses stone wool technology made from natural rock to provide insulation that helps with temperature control, sound dampening, and fire resistance in construction. The company also offers specialist solutions for horticulture, marine, and offshore sectors. Compared with competitors, Rockwool differentiates itself by specializing in stone wool at scale, owning multiple production sites in North America, and focusing on sustainability and long-term performance using abundant natural resources. Its goal is to help people meet modern development challenges—using stone to create safer, more comfortable spaces and to make the world a better place for future generations.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Hedehusene, Denmark
Founded
1937

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