Digital Marketing Manager

Digital Marketing Manager

Digital Marketing Manager
Location: London – minimum 2 days in the office
Industry: B2B Technology / Managed Services 
Salary: 50k – 60k dependent on experience and skills
Reports to: Marketing Director
Hours: Full time

Ready to transform digital marketing and accelerate business growth?

At Databarracks, marketing represents the growth engine of the business. Our digital channels are where many organisations are educated on why resilience matters to their business and technology operations and where they discover the Databarracks brand and our relevance to their business initiatives. Keeping them engaged along their buyer’s journey with dynamic content is critical to our pipeline health.  

We are looking for a Digital Marketing Manger to grow our digital marketing  impact. You will drive brand visibility, engagement and demand through our website, social channels and paid media, aiming to convert interest into pipeline. 

You will combine strategic thinking with hands-on execution, working closely with marketing and sales team members on business growth alignment. Reporting into the Marketing Director, you will have 2 direct reports -  1 creative and 1 digital execution.

The role
This is not a marketing generalist role, you will already be working deep in digital technology platforms that include GA4, Google Ads, Linkedin and have recent experience optimising websites for discovery by LLMs.

As Digital Marketing Manager, you will own the performance of our digital channels and campaigns. Your focus will be on attracting the right audience (ICP), generating engagement and improving the effectiveness of the buyer journey from awareness to decision.

You will manage paid and organic digital activity, combining hands-on campaign delivery with performance analysis and continuous improvement to increase engagement and conversion. 

Key responsibilities
Leadership
•  Develop and deliver digital marketing plans aligned to our marketing strategy.  
•  Manage partnerships with digital agencies
•  Manage 2 direct reports in digital and design

Brand

• Amplify brand to ICP buyers, their committees and influencers
• Paid media
• Manage and optimise paid campaigns across Google Ads and Linkedin, using audience targeting and retargeting to reach relevant buyers and drive action. Monitor spend and report on engagement, conversions and cost effectiveness, refining activity to improve results.
• Digital Platforms
• Leverage Linkedin to engage with buyers and influencers and gain greater exposure and engagement through dynamic video, blogs, event, customer, solution, thought leadership and employer brand content
• Develop and deliver a video content strategy that reflects how our buyers prefer to consume content, using LinkedIn, YouTube and our website to build awareness, explain our services and support buying decisions
• Drive strategy for YouTube
• Gain exposure on 3rd party digital platforms through paid campaigns
• Website
• Oversee LLM/GEO and SEO performance and identify opportunities to improve discoverability and web traffic 
• Convert website traffic to engaged buyers with content journey mapping 
• Marketing operations 
• Manage the martech stack and ensure dynamic tracking and reporting with constant iteration on what is effective 
• Continuously test and refine digital campaigns to improve conversion and engagement
• Skills and experience

Essential

• A supportive management style, with experience leading junior team members develop and deliver effective work 
• Deep and recent experience managing and delivering digital marketing campaigns across websites, social media and 3rd party digital platforms such as TechTarget
• Hands-on experience managing and optimising Google Ads and LinkedIn campaigns including audience targeting, retargeting, budget management and conversion tracking 
• Strong analytical skills and the ability to interpret marketing data and performance metrics
• Experience designing processes for Salesforce, HubSpot and other marketing platforms and analytics tools
• Ability to translate marketing insights into practical improvements
• Strong communication and collaboration skills

Desirable
•  Experience in B2B technology marketing
•  Experience working with CRM and marketing automation platforms
•  Experience planning video content and working with creative teams to adapt it for different channels
•  Experience running programmatic ads and syndicated content that yields results 
•  Understanding of GEO and digital content performance

About Databarracks
Databarracks is the business and technology resilience expert.
In 2003, we launched one of the world’s first managed Backup services to bring indestructible resilience to mission critical data.  Today, we deliver award-winning Data Protection, Public Cloud and Business Resilience services, backed by 24/7 expert support.