Senior Account Executive / Account Executive - Sponsorship Sales
About the job
- Bachelor’s degree required
- 3-5 years of sales experience required
- Experience with integrated and “conceptual” sales required
- Proficient professional sales presentation skills
- Outstanding communication skills are essential for interactions with clients, operational leaders and other senior executives
- Passionate about the college sports and athletics industry
- Proven experience meeting assigned sales quota
- Assist in developing and executing a sales plan to meet individual and team revenue targets
- Identify and perform outreach to potential sponsors for the university sports property through networking with the university stakeholders and business partners, researching local, regional and national companies
- Prospect, meet, and close new and renewal corporate sponsorships
- Develop sales presentations for new marketing partners by incorporating research, category dynamics and a clear understanding of partner’s marketing goals
- Create sales proposals and draft/negotiate contracts
- Entertain and cultivate sponsors in non-game related settings
- Represent the university sports property, the university, and Playfly Sports Properties in a professional manner
- Research sports sponsorship industry and stay current with relevant market trends and conditions
- Develop dynamic integrated partnership packages that meet client’s marketing objectives via thorough needs assessment and a collaborative sales process
- Support team members with contract deliverables to ensure best-in-class experience for university partners and sponsors
- Other job-related duties as assigned
- Direct sales experience in the sports multi-media environment preferred
About the company
Playfly Sports provides sports media, marketing, and technology services to professional, collegiate, and high school properties, helping teams, leagues, brands, and networks reach and monetize fans. Its approach combines sponsorship sales, content creation, and fan-engagement technology through a consultative, data-driven model called Fandom as a Service that works across linear TV, live streaming, and digital platforms. The company owns or activates multimedia rights for many properties and venues, enabling a full pipeline from content creation to sponsorship activation. Its goal is to help partners grow sponsorship revenue and deepen fan engagement across the sports ecosystem by expanding digital streaming and fan experiences.
Company Size
501-1,000
Company Stage
Debt Financing
Total Funding
$250M
Headquarters
Tredyffrin Township, Pennsylvania
Founded
2020
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Simplify's Take
What believers are saying
- October 1, 2026 Atlantic 10 hired Playfly for ticket sales at Barclays Center.
- September 22, 2026 Denver extended Playfly through 2031 after $40 million ticket sales.
- September 23, 2026 Tulsa expanded premium seating, with Playfly funding four luxury suites.
What critics are saying
- July 31, 2026 Nebraska NIL approvals exposed Playfly's illegal warehousing and business-purpose scrutiny.
- Playfly relies heavily on college rights, vulnerable to NCAA, CSC, and school renegotiations.
- September 3, 2026 Bain's $250 million facility adds leverage if growth slows.
What makes Playfly Sports unique
- October 1, 2026 Wake Forest named Playfly exclusive MMR and corporate sales arm.
- Playfly combines media, sponsorship, ticketing, premium, and NIL across 2,200 brands.
- Playfly reaches 85% of U.S. sports fans across 100 teams and 65+ schools.
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Benefits
Hybrid Work Options
Growth & Insights and Company News
6 month growth
1%1 year growth
3%2 year growth
2%Atlantic 10 Conference taps Playfly Sports for ticket sales. 4 hours ago NEW YORK / WASHINGTON, D.C. (October 1, 2026) - The Atlantic 10 Conference (A10) today announced a ticketing partnership with Playfly Sports, the sports industry's leading revenue maximization company. The multiyear deal will begin in September 2026. The partnership centers on sales for the A10 Men's Basketball Tournaments at the Barclays Center in Brooklyn, NY, with a dedicated seller focused on the event. They will work to generate increased revenue for the event through sales of a full ticket menu, including all session packages, group tickets, premium, and individual tickets. "Held in a modern, central, and desirable venue in New York City, we see countless opportunities to increase ticket sales for the A10 Men's Basketball Tournament," said Chad Cardinal, Senior Vice President and Head of Playfly Ticketing, Premium and Hospitality Properties at Playfly Sports. "Our new team member solely dedicated to this event will leverage Playfly's resources and expertise and utilize proven methods to drive revenue generation efforts for the A10 Conference." "I am excited to have the Atlantic 10 partner with Playfly to enhance ticketing operations for our Men's Basketball Tournament at Barclays Center," said Dan Leibovitz, Atlantic 10 Commissioner. "We will be playing in a world-class facility that has recently undergone significant renovations, particularly in its hospitality areas. Our partnership with Playfly will be an important part of our efforts as we continue to prioritize the fan experience this March." Danaé Joumard Director, Marketing and Communications Playfly Sports Mike Mahoney Senior Associate Commissioner/Strategic Communications Atlantic 10 ABOUT ATLANTIC 10 CONFERENCE The Atlantic 10 Conference was founded in 1975-76 and celebrated its 50th anniversary in 2025-26. The league consists of 14 diverse members across eight states and Washington, D.C. For five decades, the Atlantic 10 has been steadfast in its mission to provide an enhanced student-athlete experience through 23 nationally-competitive championship sports. The basketball-centric conference is committed to integrity, educational excellence, and providing quality equitable championship experiences for its student-athletes, coaches, and support staff. The membership consists of Davidson College, the University of Dayton, Duquesne University, Fordham University, George Mason University, The George Washington University, La Salle University, Loyola University Chicago, the University of Rhode Island, the University of Richmond, St. Bonaventure University, Saint Joseph's University, Saint Louis University, and Virginia Commonwealth University (VCU). For more information, visit www.atlantic10.com. ABOUT PLAYFLY SPORTS Playfly Sports, the sports industry's leading revenue maximization company, drives growth for its partners across the sports ecosystem - including 2,200+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on LinkedIn, Instagram, and X, or visit www.Playfly.com.
The University of Tulsa adds luxury suites at the Donald W. Reynolds Center with Playfly Sports. 23 hours ago NEW YORK / TULSA, OK (September 23, 2026) - The University of Tulsa today announced that in conjunction with its ticket sales partner Playfly Sports, the sports industry's leading revenue maximization company, it will expand its premium seating offerings in advance of 2026-27 basketball season. Tulsa will add four luxury suites to the Donald W. Reynolds Center, ahead of the upcoming basketball season. The luxury suites will contain 16 seats, a television, opportunity for private catering and drinks all from the best view in the arena. Playfly, which has served as Tulsa's partner for ticket sales, service, and donor-relationship management since 2021, will provide the upfront capital for this renovation. "In our time working with Playfly, they have been an outstanding partner, helping us sell out all football premium seating for three consecutive years," said Justin Moore, Vice President and Director of Athletics, University of Tulsa. "Coming off the heels of a great basketball season last year, we want to capitalize on this opportunity and are confident that now is the right time to secure additional premium seating for our Golden Hurricane fans." "We have seen through our research that premium inventory is a highly desired category by fans across the board, and through this addition, Tulsa is making a strong investment in the future of their basketball programs," said Chad Cardinal, Senior Vice President and Head of Playfly Ticketing & Hospitality Properties. "We believe in the revenue generation capabilities of providing premium seating to passionate fans, and are proud to support our partners in providing the upfront capital needed to execute and accelerate long-term gains." ABOUT PLAYFLY SPORTS Playfly Sports, the sports industry's leading revenue maximization company, drives growth for its partners across the sports ecosystem - including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com
Playfly Sports receives $250M credit facility from Bain Capital Private Credit Group. September 3, 2026 Playfly Sports, a Berwyn, PA-based provider of revenue optimization solutions across sports media, sponsorship, and technology, received a credit facility of $250M from Bain Capital Private Credit Group. The company intends to use the funds to support its continued growth and expansion of its offerings. Led by CEO Craig Sloan, Playfly Sports is a sports media, marketing, and technology company that helps rights holders and brands generate revenue from engaged audiences. Their platform delivers data-driven sports marketing, media sales, sponsorship solutions, and repeatable partnership services across professional, collegiate, and youth sports. Clients include over 2,200 brands, 95+ professional sports teams and leagues, and 75+ college athletic departments and conferences. Don't just read the news. Own the data. Stop manually tracking deals. Access this round and over 100 others this week - in our structured Master Database (XML) + Weekly Intelligence PDF. [Access FinSMEs Intelligence Hub] 03/09/2026
Bain Capital supports Playfly Sports with $250MM credit facility. The financing will support Playfly's continued growth. Bain Capital's private credit group acted as lead lender and administrative agent for a $250 million senior credit facility for Playfly Sports a revenue maximization company and portfolio company of Access Holdings. The financing will support Playfly's continued growth. "We are pleased to deepen our relationship with Access through this investment and support Playfly's continued growth," Brad Charchut, partner at Bain Capital Credit, said. "Access has a strong track record of building and scaling market-leading businesses, and we have valued our partnership across multiple transactions over the years." Megan McKenzie, vice president at Bain Capital Credit, added, "Playfly has built a differentiated platform across sports media, sponsorship, and technology, helping rights holders and brands create greater value from highly engaged audiences. In a dynamic and increasingly complex sports landscape, we continue to see opportunities to invest in businesses that help bring together key participants across the industry. We're excited to support Playfly and Access as they continue to execute on this next phase of growth."
Bain Capital's Private Credit Group has provided a $250 million senior credit facility to Playfly Sports, a sports industry revenue maximisation company owned by Access Holdings. Bain Capital acted as lead lender and administrative agent for the financing, which will support Playfly's continued expansion. Playfly Sports works with over 2,000 brands, 100 professional teams, and 65 college athletic departments, helping partners navigate the evolving sports landscape through media, sponsorship, and technology services. The company's platform reaches over 85% of US sports fans. Brad Charchut, partner at Bain Capital Credit, said the firm was pleased to deepen its relationship with Access Holdings through this investment. Bain Capital Credit's Private Credit Group manages approximately $24 billion in capital.