Full-Time
Go-To-Market Strategy Manager
Credit Card
Updated on 8/18/2026
U.S. Bank
10,001+ employees
Offers banking, loans, mortgages, investment advisory
Compensation Overview
$133.4k - $156.9k/yr
No H1B Sponsorship
Boston, MA, USA + 5 more
More locations: Horsham, PA, USA | Chicago, IL, USA | Milwaukee, WI, USA | Minneapolis, MN, USA | Atlanta, GA, USA
Hybrid
Three or more days per week at a U.S. Bank location are required.
Bachelor's, MBA
 Business & Strategy (1) |
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- A bachelor's degree or equivalent work experience is required.
- At least 10 years of related experience in marketing and marketing strategy, with a proven ability to deliver results.
- Advanced knowledge of the assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services is preferred.
- Strong organizational, interpersonal, and team-building skills are preferred.
- Excellent verbal, written, and presentation skills are preferred.
- Agility in thinking and delivery, with the ability to take direction in support of company goals, is preferred.
- Strong decision-making and problem-solving skills are preferred.
- The ability to independently manage multiple projects and assignments completed on time and on budget is preferred.
- Proficiency in computer navigation using a variety of software packages is preferred.
- Lead the go-to-market strategy for the Elan Financial Services Credit Card business.
- Deliver customer-centric, multichannel marketing programs that drive client engagement, customer growth, and new account acquisition.
- Establish and communicate key performance indicators to measure marketing effectiveness and return on investment.
- Use performance insights to optimize marketing strategy and execution.
- Manage a team of marketing professionals focused on client engagement, activation, retention, and credit card acquisition marketing.
- Apply segment-specific strategies to launch programs in close collaboration with agencies, product, relationship management, sales, and technology partners.
- An MBA or equivalent markers of high achievement is a plus.
U.S. Bank provides a wide range of banking and financial services for individuals, small businesses, and large corporations, including checking, savings, loans, mortgages, and investment advisory. Its products run through a network of physical branches and digital tools like a mobile app, enabling customers to open accounts, transfer funds, apply for loans, invest, and receive guidance. Revenue comes mainly from interest on loans, service fees, and advisory fees. The bank differentiates itself with a broad product lineup, accessibility, and inclusion, aiming to make banking easier and more accessible for people across the United States.
Company Size
10,001+
Company Stage
IPO
Headquarters
Minneapolis, Minnesota
Founded
1863
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Simplify's Take
What believers are saying
- Second-quarter 2026 revenue hit a record $7.7 billion, and guidance rose to 7%-9%.
- BTIG produced $98 million revenue in its first month, beating internal expectations.
- Amazon portfolio and BTIG should add roughly $275 million quarterly revenue by late 2026.
What critics are saying
- BTIG integration costs $60 million in second half 2026 pressure margins and capital.
- Cash-sweep litigation was dismissed, but brokerage fee practices remain a recurring plaintiff target.
- Amazon and BTIG expansion concentrates execution risk; a weak quarter would expose management credibility.
What makes U.S. Bank unique
- BTIG adds capital markets breadth in equity trading, ECM, and M&A advisory.
- Elavon reaches 1.3 million customers and expands All-In-One payments across North America.
- U.S. Bank now issues Amazon small-business cards, embedding itself deeper in merchant spend.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
Paid Vacation
Paid Holidays
Adoption Assistance
Paid Sick Leave
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