At Guayakí Yerba Mate, we’re about much more than just yerba mate: we believe yerba mate culture is an invitation to life. Our mantra, "COME TO LIFE," is an invitation to personal, social, ecological, and cultural regeneration. The regeneration of the planet is at the heart of our business model. Every purchase of Guayakí drives positive global impact. We call it Market Driven Regeneration™, and it’s the driving force behind everything we do.
Yerba mate. We love it, we drink it, but what, exactly, is it? Yerba mate is brewed from the nourishing leaves of the yerba mate species of holly tree (Ilex paraguariensis), which is native to the South American Atlantic rainforest. Of the six commonly used stimulants in the world: coffee, tea, kola, cocoa, and guarana, yerba mate triumphs as a balanced, naturally caffeinated option. Guayakí offers bagged loose leaf yerba mate as well as ready-to-drink yerba mate beverages in bottles and cans.
We are looking for a Community Cebador to grow awareness and sales of yerba mate in your respective communities by sharing Guayakí products with important partners in the Montreal, Quebec, Canada area. You love where you live and enjoy amplifying the facets that make it special. You are engaged in hobbies and interests that connect to the roots of their community in meaningful ways - whether it be arts and music, outdoor recreation, or creating positive change. You’ll create a brand spark by educating and exciting individuals about Guayakí and leaving them feeling connected to the brand. This is a part-time position, working up to 20 hours a week and you may work evenings and weekends. You’ll report the Field Marketing Specialist/Manager.
Job Responsibilities:
• Collaborate with field marketing team to create an allocation plan to share Guayakí products within your community.
• Communicate your local knowledge, insights, and opportunities to Field Manager.
• Establish relationships with important individuals/organizations/groups in your community.
• Present various products in a courteous and professional manner to promote and increase product sales and profits.
• Ensure the total quality of the product presented (temperature, adequate quantity, etc.)
• Ensure that the demonstration kiosk is strategically located in the sales area of the supermarket (busy area, proximity to the product being tasted, product showcase, etc.)
• Plan the complete logistics necessary for the smooth operation of the demonstration (transportation, set up, take down, supplies, coolers, branding, etc.)
• Educate your community on traditional yerba mate culture as well as our full line of Guayaki products.
• Search, plan and report product sharing opportunities within your community.
• Work with the Field Marketing Manager to coordinate sharing events and donation requests.
• Support community events through sampling when applicable (farmer’s markets, climbing competitions, local festivals)
• Support events put on by Field Marketing Managers in your local area.
• Promote brand engagement on our social media platforms with unique content.
• Potential to collaborate with sales team to identify and approach new retail accounts within your community.
How you’ll be successful in this role:
• Must be bi-lingual in English and French
• Passion for Guayaki’s regeneration-driven business model, the brand, and the product
• Ability to juggle several changing tasks week to week adapt to changing needs
• Rooted in community - extremely engaged with their local community and has knowledge of local trends.
• Professional team-player and collaborator with great oral and written skills
• Enjoyment when connecting with new people
• Approaches new and different ideas with curiosity and with an open-mind
What you’ll provide:
• High school diploma or GED
• Current Driver’s License with clean driving record and meet DOT driving standards
• Must be at least 21 years old
• Must have own vehicle for travel
This is a part-time job not eligible for benefits.
Hourly Pay
$20—$20 CAD
At Guayakí Yerba Mate, we’re more than just a beverage company: we believe yerba mate culture allows us to "COME TO LIFE" together and is an invitation to personal, social, ecological and cultural regeneration. Market Driven Regeneration™ is Guayakí Yerba Mate’s business model that aspires to create a net positive impact in the world throughout our operations and supply web. It influences the ingredients we source and products we make, distribute, and sell in order to have a positive impact on people and the planet throughout our business.
As our team expands, we are looking for people to join us who are committed to this aspiration and believe a better world is possible. Our company culture is driven by collaboration, support and teamwork which allows us to grow together. We believe that learning from different perspectives and seeking shared solutions together is an opportunity to grow both individually and as an organization. As an international company rooted in yerba mate native to South America, our people come from different cultures and backgrounds that are welcomed and valued. We question the status quo and seek innovative solutions to help drive the global regenerative business movement. We invite individuals to join our team who embrace work as a collective and aspire to using business as a force for good.
More about who we are:
Yerba mate. We love it, we drink it, but what, exactly, is it? Guayakí Yerba Mate started in 1996 as a passion, guided by a purpose and transformed into a brand with the goal of bringing yerba mate to more people. Known to provide a smooth energy boost and improved focus, yerba mate comes from the naturally caffeinated leaves of a species of holly tree found deep in the Atlantic Rainforest of South America and naturally contains a combination of caffeine (also found in coffee), theobromine (also found in chocolate) and polyphenols (also found in green tea) offering a unique beverage experience.
Guayakí Yerba Mate offers a variety of options to meet energy and refreshment needs through a robust portfolio of ready to drink beverages and traditional loose-leaf products. Brewed with yerba mate and infused with real fruit juices and herbs, Guayaki Yerba Mate is proudly sourced with regenerative, organic and fair-trade certified ingredients.
To learn more about our impact, check out our Impact Report at: impactreport.guayaki.com
Guayakí Yerba Mate is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.
