Senior Marketing Analyst

We’re Watts. Together, we’re reimagining the future of water.

We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.

What we do:

For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.​

Scope of Position

This highly analytical and strategic individual, as part of the Strategic Marketing team, will support Watts' global growth initiatives by developing market intelligence, competitive insights, demand forecasts, and executive reporting that inform strategic decision-making. The role applies advanced analytical methodologies to integrate, validate, and interpret complex data from internal and external sources, transforming information into actionable insights that support market expansion, investment decisions, portfolio planning, and long-term business growth.

This position serves as a key contributor to the organization's market intelligence capabilities and partners closely with business leaders, product management, commercial teams, and external research providers to improve understanding of market dynamics, competitive positioning, and growth opportunities.

This position is not responsible for supervision of others.

This position reports to the Sr. Strategic Marketing Manager.

This role is hybrid and based in North Andover, MA.

Primary Job Duties and Responsibilities

• Develop and maintain market intelligence frameworks that support strategic planning, business development, and commercial decision-making.
• Leverage internal and external data sources to identify market trends, demand signals, competitive activity, and growth opportunities across key industry verticals.
• Conduct market sizing, segmentation, growth-rate analysis, and competitive market share assessments utilizing multiple research methodologies and data sources.
• Develop and maintain long-range market forecasts and business outlooks by integrating internal performance data with external market indicators and industry research.
• Partner with business platforms, Product Management, Sales, and Marketing teams to evaluate market opportunities and assess business performance against industry benchmarks.
• Design, develop, and continuously improve executive dashboards, scorecards, and reporting tools that provide visibility into market conditions, demand trends, competitive performance, and forecast assumptions.
• Create compelling data visualizations and executive-level presentations that translate complex analytical findings into actionable business recommendations.
• Monitor and evaluate economic indicators, construction market activity, industry trends, and competitive developments impacting Watts' business segments.
• Manage relationships with external research providers and syndicated data sources to ensure accurate, timely, and relevant market intelligence.
• Develop analytical methodologies and processes that improve the quality, consistency, and effectiveness of market data collection, forecasting, and reporting.
• Support annual strategic planning, business reviews, growth initiatives, and investment assessments through robust market analysis and business insights.
• Collaborate cross-functionally with Marketing, Product Management, Sales, Finance, Strategy, and Leadership teams to support enterprise growth objectives.
• Assume responsibility for other projects and duties as assigned by the Sr. Strategic Marketing Manager or Company management.
• Demonstrate commitment to Watts' values of Integrity, Accountability, Continuous Improvement and Innovation, and Transparency.

Required Qualifications

• Bachelor's degree in Analytics, Statistics, Business, Marketing, Economics, Data Science, or a related discipline.
• Minimum 4 years of experience in market research, competitive intelligence, commercial analytics, strategic marketing, business analytics, or a related field.
• Strong analytical and problem-solving capabilities with experience working with large and complex datasets.
• Experience conducting market sizing, forecasting, trend analysis, competitive intelligence, or business performance analysis.
• Strong data visualization and reporting skills.
• Ability to synthesize complex information into clear, concise, and actionable business insights.
• Strong written, verbal, and presentation communication skills.
• Ability to influence stakeholders through data-driven recommendations and business storytelling.
• Experience managing multiple priorities and projects simultaneously.
• Proficiency with Microsoft Excel, PowerPoint, and business reporting tools.
• Understanding of and adherence to applicable laws, codes, policies, regulations, and safety practices and procedures, as applicable.
• Must successfully establish employment eligibility and satisfactorily complete background checks, and required pre-employment testing as a condition of employment.

Preferred Qualifications

• Experience with Power BI, Tableau, or similar business intelligence and dashboarding platforms.
• Experience with Salesforce or other CRM platforms.
• Familiarity with syndicated research providers such as FMI, Dodge, NAHB, Census data, and other industry market intelligence sources.
• Experience supporting B2B industrial, manufacturing, construction, water technology, or related industries.
• Knowledge of forecasting methodologies, statistical analysis, and predictive modeling techniques.
• Experience working with external market research vendors and syndicated data providers.
• Master's degree in Business Administration, Analytics, Statistics, Economics, or related field.

General Applicable Company Competencies

• Commitment to Watts’ values of integrity, accountability, continuous improvement and innovation, and transparency.
• Punctuality and dependability.
• Ability to be flexible and adapt to changing work priorities and stressful conditions.
• Adherence to all personnel policies, procedures, and standards of process as implemented by Watts.
• Maintain productive and collaborative relationships with other Watts employees.
• Adherence to Watts’ seven cultural beliefs: Growth Mindset, Customer-Focused Innovation, Constant Communication, Clear Goals, Collaborate Globally, Be Inclusive, and Take Action.

Working Conditions

While performing the job duties, you will be working in an office environment. You will be required to work in the office at the N Andover, MA location three days per week (Monday – Wednesday) and can work remotely two days per week (Thursday and Friday).

Physical Requirements:

Specific physical abilities required for this position include, but are not limited to:

• Ability to remain seated at a desk or workstation for extended periods.
• Ability to perform repetitive tasks like typing on a keyboard or using a mouse for extended periods.
• Ability to physically move around the office, organize or transport files, packages, or other office-related materials.
• Ability to read documents, use a computer, and perform data entry tasks.
• Ability to communicate clearly with management and coworkers, particularly in meetings or phone calls.
• Ability to operate standard office equipment such as computers, printers, phones, and copiers.
• Ability to occasionally lift and carry light objects, such as office supplies, documents, or small equipment.

Pay Range

The expected salary range for this position is $122,000 - $136,000 yearly. Actual compensation will be dependent upon individual skills, experience, qualifications, and applicable law.

Nothing in this job description restricts Watts’ right to assign or reassign duties, responsibilities, and working hours/conditions to this position at any time. This position is “at will,” which means that either the employee or Watts may terminate the employment relationship at any time, with or without notice, and for any lawful reason.

Watts in it for you:

Please note that the followingbenefits apply only to permanent roles and do not apply to internship roles.

• Competitive compensation based on your skills, qualifications and experience
• Comprehensive medical and dental coverage, retirement benefits
• Family building benefits, including paid maternity/paternity leave
• 10 paid holidays and Paid Time Off
• Continued professional development opportunities and educational reimbursement
• Additional perks such as fitness reimbursements and employee discount programs
• Learn more about our benefit offerings here: https://tapintowattsbenefits.com/

How we work:

At Watts, our culture is team-oriented and supportive. Employees here genuinely care about the quality of their work, and about each other. Our people are the heart of who we are and contribute to our longevity and continued success.

And this is a place where you can have a big career. No matter your role, there are opportunities for learning and development, and your daily contributions make a meaningful impact on the lives of people who use our products and on the future of water.

Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.