Director – Strategy - VP

Agency:

Omnicom Media

Job Function:

Strategy and Planning

Job Subfunction:

Strategy

Job Description:

The Role:

The Director, Media Strategy - VP leads the strategic development of data-driven, integrated media plans that address client needs. The Director - VP oversees the strategic media planning for existing clients and new business opportunities. An area of focus for the Director – VP is to support the leadership team by bringing the team’s visions to life, in addition to assisting in the development of other tools/resources for broader use in the agency and overall network.

Responsibilities:

• Strategic Media and Channel Planning
• Data-Centric Insight Generation
• Innovation Identification and Development
• Assessing client’s briefing and category dynamics, and developing a customized strategy to use media to help solve the client’s challenge(s)
• Utilize all available resources (syndicated, proprietary & historical) to actively lead development of integrated, data-driven media strategy and channel mix, recognizing the unique strengths of both Traditional & Digital media channels working together to accomplish brand marketing goals
• Evaluate the following dynamics, and how they play a role in determining a winning strategy.
• Geographic/Market Level nuances
• Which audiences represent the greatest source of revenue
• Coordination of promotion to Healthcare Professionals and Consumers/Patients- Content needs to change behavior
• Broad vs. precision targeting
• Understanding how to identify and prioritize different high value audiences, and use data to effectively develop strategies to find them with greater proficiency
• Engage with Data & Analytics team to develop and support strategic recommendations grounded in data, with an understanding of how to pull through into planning approach and in-market execution
• Coordinate and work cohesively with other Subject Matter Experts (e.g. – Search, Social, Analytics), as well as Account teams during plan development process for existing clients, and when supporting new business
• Be prepared to attend and present media assignments and recommendations in live meetings with clients, including existing clients and potential new business.
• Represent Solve(d) media team as the lead point of contact during New Business assignments, including the ability to craft a succinct and compelling story in PowerPoint that summarizes agency’s media strategy and approach to the challenges posed in the assignment
• Support Leadership Team to bring the team’s vision to life and expand scope of services for the growth of the business, including an in-depth understanding of network-level offerings and competencies
• Take an active role in developing and evolving team’s approach, playbooks and best practices that will be more broadly disseminated across agency

Team Leader:

• Effective in collaborating with multiple internal agency disciplines and stakeholders to communicate vision, creativity and answer client needs in an integrated, cohesive voice
• Direct the development of client presentations and other important communications that are clear, compelling, and persuasive

Goal Oriented:

• Effective in taking information from disparate sources, while listening to input and feedback from different stakeholders, to make informed and well-thought conclusions

Strategic Innovator:

• Ability to adapt communication for the situation and audience, whether that includes details step-by-step overview of process and considerations, or concise executive summaries

Growth Mindset:

• Adept at identifying opportunities for business acceleration for clients

Qualifications

• 10+ years of integrated Off-line and Online Media Planning experience
• Has been primarily responsible for stewarding end-to-end plan development for at least one client/brand with experience in the pharmaceutical category
• Strategic Media Planning Data analysis and application for market opportunities
• Having both Consumer/Patient and HCP experience is a plus
• High degree of comfort and confidence in new business situations and engagement with senior agency staff and clients
• Experience working with media-vendor community and an understanding of publisher offerings and buying models is important, though this position will not require detailed tactical planning & buying.
• Experience in developing thoughtful, insight-driven and integrated media and measurement strategy to help clients achieve their objectives.
• Worked across multiple therapeutic categories and patient types, understanding strategic nuances of planning for broad conditions/populations vs. rare disease.
• Has been primarily responsible for stewarding end-to-end plan development for multiple clients/brands in pharmaceutical industry
• Effective in using syndicated and proprietary data to uncover target and behavioral insights that drive well-reasoned recommendations.
• Skilled at applying learnings and best practices from one client, to another situation – effectively drawing and communicating parallels, and adapting for new circumstances
  

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$175,000 - $230,000

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