V

Venn

Business banking platform with virtual cards

Organic Growth Lead

SEO MarketingUpdated on Nov 11
Full-timeToronto, ON, CanadaIn-person

About the Job

Requirements

  • At least 3 years of experience in SEO, content marketing, or organic growth roles; B2B SaaS or fintech experience is preferred.
  • A strong track record of growing organic traffic and signups, not just rankings.
  • Strong writing and editing skills, including the ability to make complex financial topics clear and useful.
  • Hands-on experience with SEO and AEO tools such as Ahrefs or Semrush, Google Search Console, Airops or Profound, and GA4.
  • Curiosity about AI search and how it is changing how businesses discover products.
  • Comfort using dashboards and data to make decisions and drive strategy.
  • Experience with YouTube and comfort appearing on camera.
  • Cross-functional collaboration skills, especially with product marketing, design, and growth teams.

Responsibilities

  • Own the organic acquisition strategy to grow traffic and signups through search, AI answer engines, and community channels.
  • Plan, write, and optimize SEO and AEO content across product areas, and maintain existing pages to keep them fresh and ranking.
  • Own Airops workflows for content creation, refresh, and optimization.
  • Grow visibility in AI search, including ChatGPT, Perplexity, and Google AI Overviews, through content structure, schema, and third-party mentions.
  • Run website and landing-page tests to improve conversion from organic traffic to signups.
  • Own organic community and video channels, including the company's subreddit and YouTube channel.
  • Build on the existing organic engine using documented playbooks, attribution, and reporting.
  • Collaborate with product marketing, design, and growth teams to ensure new launches receive organic coverage from day one.
  • Use data and experimentation to iterate on content and site changes, and report learnings and insights that inform strategy.

Desired Qualifications

  • Experience at an early-stage or fast-growing startup.
  • Experience in fintech or financial services marketing.
  • Experience growing Reddit, YouTube, or other community-led channels.
  • Experience from a non-traditional background, such as journalism or a content agency.

About the Company

Venn

Business banking platform with virtual cards

Vault is a business banking platform for small businesses. It lets you manage money online with features like issuing virtual cards, making transfers without fees, and having higher spending limits. You can pay bills and handle corporate expenses from one dashboard. The service uses a simple, paperless signup that takes about five minutes. Money kept with Vault is insured up to $100,000, and there’s 1% cashback on bill payments made with the Vault card. It also offers multi-level payment approvals and secure, transparent transactions with no overdrafts or minimum balances. Revenue comes from transaction fees and value-added services. Vault’s goal is to give small business owners a straightforward, efficient way to run their finances with clear terms and fewer hassles compared to traditional banks.

Company size
11-50
Company stage
Series A
Total funding
$26.8M
Headquarters
Toronto, Canada
Founded
2008

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