Growth Marketing Manager (B2B SaaS)

Remote, Canada - Full-Time
Role: Growth Marketing / Demand Generation
Location: Remote within Canada
Compensation: Salary + Bonus + Stock Options + Health Benefits + 3 Weeks Vacation
Team: Marketing
Reports to: Growth Manager, with direct exposure to the Senior Marketing Manager
Role Type: Individual Contributor

About Veem

Veem is a global payments fintech serving more than 1.5 million businesses across 100+ countries. We help businesses move money globally through a platform that includes global payments, virtual accounts, global cards, and stablecoin settlement capabilities.

Through partners including Visa and Bridge, a Stripe company, Veem combines modern financial infrastructure with practical tools that make business payments faster, simpler, and more accessible.

We are building the next generation of global business payments for companies navigating increasingly complex financial operations.

Why Join Veem

Impact: Own growth initiatives that directly influence pipeline, revenue, retention, and customer lifetime value.

Growth: Help scale a global fintech platform serving more than 1.5 million businesses.

Ownership: Build and operate measurable programs across the entire customer journey.

Collaboration: Work closely with Marketing, Sales, and Product to solve meaningful growth challenges.

Innovation: Apply experimentation, automation, intent data, and AI-enabled workflows to modernize how Veem grows.

Job Description — Growth Marketing Manager

About the Role

Veem is hiring a hands-on, strategic Growth Marketing Manager to drive scalable, data-led growth across our B2B funnel. You will own initiatives spanning acquisition, activation, pipeline creation, revenue, retention, and expansion.

This role sits at the intersection of Marketing, Sales, and Product. You will develop demand-generation programs, improve funnel conversion, strengthen product-led and sales-assisted motions, and create a disciplined experimentation engine focused on measurable business outcomes.

This is a hands-on individual contributor role focused on:

Full-funnel growth strategy and execution
Demand generation, ABM, and paid acquisition
Lifecycle marketing and customer expansion
Conversion-rate optimization and experimentation
Marketing automation and AI-enabled workflows
Analytics, attribution, and revenue performance

This is not a role focused solely on brand awareness or top-of-funnel lead volume. Success requires direct ownership of pipeline quality, conversion, revenue impact, and growth efficiency.

The ideal candidate can:

Translate business goals into measurable growth programs
Balance strategic planning with hands-on campaign execution
Identify and resolve friction across complex B2B buying journeys
Build strong operating relationships with Sales and Product
Use data to prioritize opportunities and improve performance
Lead projects and develop team members without relying on formal authority

You will work with stakeholders across the business to establish growth priorities, execute programs quickly, and build repeatable systems that support Veem’s continued expansion.

What You’ll Do

Full-Funnel Growth

Own the growth strategy across acquisition, activation, pipeline, revenue, retention, and expansion.

Drive pipeline through inbound, outbound, product-led, paid, partnership, and account-based channels.

Balance product-led growth with sales-assisted motions across different customer segments.

Identify funnel constraints and prioritize the opportunities with the greatest revenue impact.

Demand Generation and Paid Acquisition

Build and optimize demand-generation, ABM, paid search, paid social, and performance marketing programs.

Manage campaigns across platforms such as Google Ads and LinkedIn Ads.

Use ICP-based targeting and intent data to reach high-value accounts and buying groups.

Develop programs for audiences across North America, Europe, and other priority international markets.

Experimentation and Conversion

Design and execute rapid experiments across the website, onboarding, lifecycle, and acquisition channels.

Improve conversion across demos, trials, self-serve signups, and other key customer journeys.

Develop clear hypotheses, testing plans, measurement frameworks, and actionable recommendations.

Turn successful experiments into repeatable, scalable growth programs.

Lifecycle and Expansion

Build email, nurture, onboarding, reactivation, retention, and expansion programs.

Partner with Product to improve activation, onboarding, and product-led growth motions.

Use behavioral and customer data to create relevant lifecycle experiences.

Increase engagement, product adoption, retention, and customer lifetime value.

Sales and Product Partnership

Partner with Sales on ICP definition, account targeting, messaging, lead quality, pipeline creation, and sales velocity.

Improve MQL-to-SQL conversion and alignment across funnel stages.

Collaborate with Product on activation, onboarding, product positioning, and growth priorities.

Create clear feedback loops among Marketing, Sales, Product, and customer-facing teams.

Analytics and Marketing Operations

Own growth reporting, attribution, forecasting, and performance optimization.

Build dashboards tracking CAC, LTV, ROAS, conversion rates, pipeline contribution, revenue, and retention.

Maintain reliable measurement across marketing automation, CRM, analytics, and advertising systems.

Use data to communicate results, guide investment decisions, and prioritize future experiments.

Automation and Team Enablement

Manage marketing automation and AI-enabled workflows or agents.

Identify opportunities to use AI to improve research, campaign execution, personalization, analysis, and operational efficiency.

Support and develop marketing team members through clear priorities, feedback, and shared operating practices.

Evaluate new channels, technologies, and growth strategies that could create scalable opportunities.

Must-Have Qualifications

4–8+ years of experience in B2B growth, demand generation, performance marketing, revenue marketing, product growth, or lifecycle marketing.

Experience in fintech, payments, financial services, or cross-border payments.

Experience operating in a growth-stage company, ideally with approximately 100–500 employees or a comparable environment.

A proven record of generating qualified pipeline and revenue, beyond top-of-funnel activity metrics.

Strong understanding of B2B funnels, including lead, MQL, SQL, opportunity, and closed-won stages.

Hands-on paid acquisition experience across Google Ads, LinkedIn Ads, paid search, or paid social.

Experience with funnel optimization, conversion-rate optimization, and structured experimentation.

Experience building lifecycle, nurture, reactivation, retention, or expansion programs.

Strong working knowledge of CAC, LTV, ROAS, attribution, conversion, and pipeline reporting.

Hands-on experience with HubSpot, Salesforce, Marketo, or comparable CRM and marketing automation platforms.

Experience working with analytics tools such as GA4, Mixpanel, SQL, or similar platforms.

Experience using or managing AI-enabled tools, agents, or automated workflows.

Strong cross-functional partnership skills, particularly with Sales and Product teams.

A strategic but hands-on working style, with the ability to prioritize and execute in an ambiguous environment.

Experience leading projects, mentoring colleagues, or managing and developing team members.

Bonus Qualifications

Strong bonus points for candidates with:

Product-led growth or hybrid product-led and sales-assisted experience

Account-based marketing and ICP-based targeting expertise

6sense or other intent-data platform experience

Experience optimizing demo, trial, or self-serve signup journeys

Campaign experience across Canada, the United States, Europe, or other international markets

Technical fluency with tracking, integrations, APIs, and growth tooling

Experience marketing global payments, virtual accounts, card products, or stablecoin-enabled financial services

What Success Looks Like

Pipeline generation increases across priority segments and markets.

Lead quality and conversion improve from MQL through SQL and closed-won revenue.

Customer acquisition becomes more efficient, with measurable improvements in CAC and ROAS.

Website, onboarding, lifecycle, and product journeys convert more effectively.

Marketing, Sales, and Product operate from shared growth priorities and reliable funnel data.

A consistent experimentation program produces clear learnings and scalable growth opportunities.

Lifecycle programs contribute meaningfully to activation, retention, expansion, and customer lifetime value.

Marketing automation and AI-enabled workflows improve execution speed, personalization, and team efficiency.

About the company

Veem provides a global payments platform designed for small to medium-sized businesses to send and receive international money. The system uses blockchain technology to make cross-border transfers more secure, transparent, and trackable, while simplifying the user experience through a single platform that connects with accounting software and banks. Transactions incur fees based on the amount and destination, with Veem earning revenue from transaction fees and partnerships with financial institutions and service providers. Veem differentiates itself by focusing on SMBs, offering clearer and often lower fees than traditional banks, and providing seamless accounting integrations and a global banking network. The company’s goal is to make global commerce easier by providing a simple, secure, and cost-effective way for businesses to pay and get paid around the world.

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$99M

Headquarters

San Francisco, California

Founded

2014

Get referred to Veem

See people who can refer or advise you

Simplify's Take

What believers are saying

June 2026 stablecoin cards expanded Veem into 200-plus countries and territories.
April 2026 Bridge launch unlocks programmable digital-dollar workflows for platforms.
March 2026 Visa virtual accounts deepen collections and disbursements across major markets.

What critics are saying

Stripe-owned Bridge and Payoneer compress Veem’s pricing power in 2026.
Stablecoin products increase compliance exposure across cards, wallets, and cross-border flows.
If Visa or Rain tightens terms, Veem loses key rails and product velocity.

What makes Veem unique

Visa-backed global virtual accounts across the U.S., Canada, U.K., and Europe.
Veem bundles fiat, stablecoins, wallets, and cards into one cross-border stack.
More than 1.5 million users in 100-plus countries gives Veem real distribution.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Paid Vacation
Professional Development Budget
Home Office Stipend
Paid Sick Leave

Growth & Insights and Company News

Headcount

6 month growth

1 year growth

2 year growth

-3%

Associated Press

Jun 16th, 2026

Veem adds stablecoin support to virtual card program accepted in 200+ countries

Veem, a global payments platform, has expanded its Virtual Card programme to include stablecoin support, giving eligible non-US businesses access to USD-denominated virtual cards accepted at Visa merchants across more than 200 countries and territories. The platform integrates global payments infrastructure, fiat on-ramping, digital asset wallets and card spending. Businesses can receive funds, convert and store value through supported stablecoins or Veem's fiat network, and spend using USD virtual cards for expenses including software subscriptions, advertising and travel. The programme is supported by Veem's collaboration with Rain, which provides card issuing and stablecoin-enabled payment infrastructure. Veem serves more than 1.5 million users across over 100 countries and supports cross-border settlement in 80-plus currencies.

Newswire

Apr 22nd, 2026

Veem to launch stablecoin accounts and payments for global platforms and businesses, powered by Bridge.

Veem to launch stablecoin accounts and payments for global platforms and businesses, powered by Bridge. Veem launches stablecoin accounts and payments powered by Bridge, with integrated on-ramp and off-ramp capabilities for businesses moving funds globally. SAN FRANCISCO, CA, April 22, 2026 (Newswire.com) - Veem, a leading global payments platform, today announced it will launch stablecoin account and payment capabilities, powered by Bridge, a leading stablecoin infrastructure platform and a Stripe company. With Bridge, Veem enables global platforms and businesses to embed stablecoin workflows directly into their products, allowing customers to accept, hold, and move funds in digital dollars as part of their day-to-day financial operations. As stablecoin adoption accelerates, businesses are increasingly looking to use digital dollars in day-to-day operations. Faster settlement, 24/7 availability, and the ability to operate across borders without traditional banking constraints offer clear advantages, but integrating stablecoins into existing financial workflows remains complex. Veem will provide businesses with a unified framework for issuing and managing stablecoin-based accounts and payments. With integrated on-ramp and off-ramp capabilities and support for multiple assets, platforms can offer a consistent experience for managing funds across fiat and stablecoins. These workflows are supported by USDV, Veem's proprietary, closed-loop stablecoin infrastructure, designed to streamline how funds move within its network and support programmable cross-border payments. USDV is built on Bridge's custom stablecoin issuance platform, Open Issuance. As an early adopter of blockchain, Veem has spent over a decade building cross-border payment infrastructure while supporting digital asset settlement and compliance, creating a strong foundation for companies and platforms exploring stablecoin-based workflows. "We've been investing in blockchain as part of our cross-border infrastructure for years," said Marwan Forzley, CEO of Veem. "Working with Bridge allows us to extend that foundation by enabling platforms to offer stablecoin accounts and support movement between stablecoins and fiat within their existing payment experiences. USDV supports this by enabling more efficient, programmable movement of funds within our network." "Stablecoins are increasingly being used in real payment workflows, but platforms need simple ways to integrate them," said Zach Abrams, CEO of Bridge. "We're excited to power Veem's custom stablecoin capabilities, which are tailored to their business's needs and complement their existing fiat workflows." About Veem Veem is a global payments platform that enables businesses and financial service providers to move money worldwide. Trusted by more than 1.5 million users in over 100 countries, Veem supports cross-border settlement in 80+ currencies while helping organizations manage payables, receivables, and account-based payment flows. Capabilities include real-time disbursements, collections, wallets, card issuance, and local virtual bank accounts, supported by licensing and regulatory coverage in key markets. Learn more at www.veem.com About Bridge, a Stripe company Bridge is the leading stablecoin infrastructure platform for moving money globally. Businesses use Bridge to easily receive, store, convert, issue, and spend stablecoins, enabling them to serve new markets and move money faster and cheaper across borders. Bridge was acquired by Stripe in February 2025. Contact Information

Associated Press

Mar 30th, 2026

Veem expands Visa partnership to launch global virtual accounts across US, Canada, UK and Europe

Veem, a global payments platform, has expanded its partnership with Visa to launch virtual accounts enabling businesses to collect, hold and disburse funds across the US, Canada, UK and Europe. The solution leverages Visa Direct's global money movement network and Veem's multi-rail infrastructure. The offering provides businesses with verified local account details in multiple regions, creating a legitimate financial presence whilst maintaining international connectivity. Key features include dedicated local accounts issued under verified business identities, support for marketplace compliance requirements, and the ability to hold funds in multiple currencies. Trusted by over 1.5 million users in more than 100 countries, Veem supports cross-border settlement in over 80 currencies. The expansion aims to simplify international money movement for fintechs, marketplaces and exporters without the complexity of managing separate providers.

Newswire

Mar 30th, 2026

Veem expands partnership with Visa to launch Global Virtual Accounts for businesses.

Veem expands partnership with Visa to launch Global Virtual Accounts for businesses. Empowering businesses globally with localized account access in the U.S., Canada, U.K., and Europe SAN FRANCISCO, March 30, 2026 (Newswire.com) - Veem, a leading global payments platform, has expanded its long-standing relationship with Visa, a world leader in digital payments. By leveraging Visa Direct's global money movement network, Veem is launching a new virtual accounts solution that enables businesses to collect, hold, and disburse funds across key geographies including the U.S., Canada, the UK, and Europe. The offering allows Veem customers to access localized account details through Veem's multirail infrastructure while maintaining international connectivity. Through this expanded collaboration, Veem enables businesses to open verified local account details in multiple regions, helping create a trusted financial presence in each geography while maintaining international connectivity through Veem's multi-rail infrastructure and Visa Direct's global money movement network. Key benefits include: Dedicated local accounts: Each business receives verified local account details issued in its own name, creating a legitimate financial presence in-market. Name matching and platform compliance: Local accounts are opened under verified business identities, supporting marketplace and payment partner requirements for legitimate payouts. Local credibility and trust: Merchants appear as local businesses to customers and partners in each supported region, increasing payment success rates and buyer confidence. Global reach: Funds collected in local accounts can be held in multiple currencies, converted, or withdrawn internationally through Veem's global network and Visa Direct's infrastructure. "Businesses shouldn't have to think about borders when it comes to money movement," said Marwan Forzley, CEO of Veem. "With Global Virtual Accounts, we're giving our customers localized financial infrastructure - no matter where they operate - so they can collect and disburse funds like a local company anywhere in the world." This expansion marks the next phase of Veem's long-standing collaboration with Visa, advancing the localization of global commerce and giving fintechs, marketplaces, and exporters embedded access to money movement capabilities across multiple regions - without the complexity of managing separate providers or compliance regimes. "Visa Direct is focused on helping businesses move money securely and efficiently across borders and collaborating with digital payments leaders like Veem helps further that mission," said Vira Platonova, Global Head of Visa Direct at Visa. "Working with Veem, we're helping more businesses access the tools they need to operate confidently in new regions." This launch builds on Veem's mission to simplify how businesses send and receive money worldwide, equipping them with modern financial infrastructure designed for speed, compliance, and scalability. About Veem Veem is a global payments platform that enables businesses and financial service providers to move money worldwide. Trusted by more than 1.5 million users in over 100 countries, Veem supports cross-border settlement in 80+ currencies while helping organizations manage payables, receivables, and account-based payment flows. Capabilities include real-time disbursements, collections, wallets, card issuance, and local virtual bank accounts, supported by licensing and regulatory coverage in key markets. Learn more at www.veem.com Contact Information Vanessa Rowe, Growth Marketing Manager [email protected] | +1 (613) 898-4644

Bloomberg L.P.

Oct 21st, 2025

Veeam Acquires Securiti AI for $1.7B

Veeam Software, owned by Insight Partners, has agreed to acquire Securiti AI for approximately $1.7 billion in cash and stock. The acquisition aims to enhance Veeam's software capabilities in securing corporate data for AI applications. The deal is expected to close in the first week of December and contribute to profits in the second half of 2026, according to Veeam CEO Anand Eswaran.

Veem

Growth Marketing Manager - B2B SaaS

About the job