Content Strategist

Responsibilities:

• Create compelling content that adds value through education and storytelling.
• Work closely with team members across the company to create effective communications strategies that articulate our product’s core benefits properly and consistently.
• Grow our subscriber base by regularly contributing helpful content that addresses prospect pain points.
• Propose and execute new ways of creating and distributing content that expands our company’s reach and cause.
• Measure the performance of different pieces of content to make data-driven decisions for our content strategy.
• Partner with marketing channel owners to oversee the content calendar and distribute content across marketing channels.
• Utilize SEO tools and best practices to create sustainable top-of-funnel growth from our web content.
• Enhance online visibility and broaden content reach by strategically sharing and repurposing existing content.
• Assist with content distribution across channels (email, social media, sales enablement).

Requirements:

• 3+ years of experience in related roles.
• BA/BS degree or relevant working experience.
• Excellent written and verbal communication skills.
• Masterful editing skills - you can’t help but edit as you read, and you probably found a handful of typos or grammatical errors in this listing.
• Experience building audiences online and/or offline.
• Strong analytical skills to measure performance and make data-driven decisions.
• Experience producing content for the web, with channel-specific knowledge (blog, social media, etc.) a plus.

Bonus Skills:

• You have experience with Hubspot and Hubspot CMS.
• You’re familiar with SEO tools like SEMRush, Moz, or Screaming Frog.
• You have experience or interest in launching an employee advocacy program.