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Nestle

Global branded foods and beverages producer

Associate – Brand Marketing

Brand & Creative MarketingUpdated on Nov 14
Full-timeBridgewater, NJ, USA

About the Job

Requirements

  • A bachelor's degree in business, management, or a related field is required.
  • Three to five years of relevant job experience in the pharmaceutical or healthcare industry is required.
  • Strong analytical skills and extensive experience using Excel, Power BI, or similar programs are required.
  • Experience in marketing operations is required, preferably within the pharmaceutical industry.
  • The ability to responsibly use approved artificial intelligence and automation tools to improve research, reporting, content workflows, and operational efficiency is required.

Responsibilities

  • Support the Senior Manager, Brand Marketing in strategic and operational tasks.
  • Lead the preparation and evaluation of materials for PRC review at the request of pharmaceutical Portfolio Brand Leaders, ensuring strategic alignment and compliance.
  • Support the annual brand-planning process under the direction of the Marketing Insights head, working with stakeholders from MAX, Pricing, Supply Chain, Finance, and other functions.
  • Develop and approve agendas for brand-planning meetings focused on strategic priorities and objectives.
  • Oversee brand-budget reporting and utilization, ensuring strategic allocation and financial planning.
  • Manage marketing submissions to Sales Operations (CD/SFE) for Sales Playbook content, ensuring strategic alignment and completeness.
  • Analyze data from website analytics vendors, track key performance indicators for social and digital marketing campaigns, and provide recommendations to leadership.
  • Work with brand and media-agency partners to ensure campaigns align with strategic imperatives and compliance requirements.
  • Partner with agencies and internal teams to execute and optimize digital promotional efforts, including paid media and healthcare-professional- and patient/consumer-targeted initiatives.
  • Create dashboards and reports tracking effectiveness and return on investment, providing actionable insights and strategic recommendations.
  • Identify trends and present strategic recommendations to leadership.
  • Manage Zenpep and VOWST brand and patient-support initiatives, including monthly sales support for vouchers, developing The Script internal pharmacy newsletter, coordinating vendor calls for copay and patient-support programs, and rolling out patient-advocacy event support with the sales team.

Desired Qualifications

  • Strong verbal and written communication skills to assess content for clarity and completeness.
  • Comprehensive knowledge of report writing, updating, and distribution.
  • Strong analytical rigor in research assessment, business-performance data, and financial assessments.
  • The ability to think strategically.
  • The ability to work independently with little or no direction.
  • The ability to work effectively in a diverse team and cross-functional environment.
  • Self-motivation and a high level of learning agility.
  • The ability to quickly learn new platforms, evaluate emerging technologies, and apply them to business needs.

About the Company

Nestle

Global branded foods and beverages producer

Nestlé manufactures and markets branded foods, beverages, pet care, and nutrition products in about 185 countries. Its products are produced at scale and distributed through retail, foodservice, and direct-to-consumer channels, backed by a global R&D network. Distinctive factors include its enormous global footprint, a diversified lineup from coffee to pet care to infant nutrition, and the combination of retail plus professional channels. Its goal is to provide reliable, high-quality nutrition to people worldwide while advancing nutrition science through its research and brands.

Company size
10,001+
Company stage
IPO
Headquarters
Vevey, Switzerland
Founded
1866

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