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Proofpoint

Cybersecurity subscription services protecting digital channels

Manager, Field Marketing Programs

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • A bachelor's degree in Marketing or a related field is required.
  • At least 7 years of related marketing experience, including previous people leadership experience, is required.
  • Extensive experience with Marketo and Salesforce.com is required; Marketo certification is a plus.
  • Strong project management and organizational skills are required.
  • The candidate must be detail-oriented and able to manage multiple priorities while maintaining a high standard of quality.
  • Strong communication and interpersonal skills are required.
  • The candidate must be able to lead, coach, and develop high-performing teams.
  • The candidate must enjoy working in a collaborative environment with shared team goals.
  • The candidate should have a passion for Field Marketing.

Responsibilities

  • Support Field Marketing Managers with regional marketing programs by creating and managing campaigns, including Marketo campaign builds, invitation emails, landing pages, audience management, campaign setup, and reporting.
  • Support roadshows, seminars, virtual events, and industry events for net-new, cross-sell, and upsell opportunities.
  • Deliver executive and C-level campaigns designed to create and accelerate opportunities while positioning Proofpoint as a thought leader.
  • Build alliance and partner co-marketing initiatives into regional marketing plans.
  • Run greenfield programs targeting new account and contact acquisition.
  • Facilitate large-scale, multilingual virtual event programs for thousands of attendees, ensuring a seamless experience for speakers, attendees, and internal stakeholders.
  • Ensure accurate lead management.
  • Support the creation of targeted direct mail campaigns.
  • Manage appointment-setting campaigns.
  • Monitor campaign accuracy within Salesforce.
  • Manage third-party vendors supporting event recruitment programs.
  • Source promotional items, monitor inventory management, and oversee fulfillment partners.
  • Ensure marketing collateral is up to date and marketing event equipment is maintained and event-ready.
  • Manage purchase orders and the vendor invoicing process.
  • Provide onsite event support when required.

Desired Qualifications

  • Marketo certification is a plus.

About the Company

Proofpoint

Cybersecurity subscription services protecting digital channels

Proofpoint is a cybersecurity company that protects organizations from advanced threats and compliance risks. It serves enterprises, government agencies, and small to mid-sized businesses with a subscription-based suite of solutions that safeguard email, social media, and other digital communication channels from phishing, malware, and ransomware. The products use machine learning and artificial intelligence to detect and mitigate threats in real time and are designed to be easy to integrate with existing IT systems. Revenue comes from recurring subscription tiers and professional services such as threat assessments and incident response. Compared with competitors, Proofpoint emphasizes real-time threat detection, broad coverage of communication channels, and a focus on ease of integration and user-friendly operation. The company's goal is to help organizations strengthen their security posture and reduce compliance and cyber risk across their digital communications.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Sunnyvale, CA
Founded
2002

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