Search & Social Specialist

Company description


Overview

The Search & Social Specialist is an organized, detail-oriented team player with a primary focus on paid search and supporting responsibilities in paid social:

• Paid search (primary): Google Ads (required); Microsoft Advertising an asset
• Paid social (supporting): Meta (Facebook & Instagram); TikTok, Pinterest, Snapchat, Reddit an asset
  

The Specialist reports to the Supervisor or Manager and helps build, launch, and optimize search campaigns, while supporting paid social execution. They also help connect performance between search and social to give clients a full view of results. They handle day-to-day execution and client communication and work closely with the Strategy, Investment, and Analytics teams. This role suits someone early in their career with a solid foundation in paid search who wants to broaden their skills in paid social and grow into a well-rounded performance media specialist.

Responsibilities

Planning & execution

• Helps the Supervisor/Manager build search and social plan recommendations that meet clients' campaign goals and reach target audiences
• Builds, sets up, and quality-checks campaigns in self-serve platforms (Google Ads, Microsoft Advertising, Meta Ads Manager)
• Creates and updates keyword lists, ad copy, ad assets/extensions, and landing page recommendations for search
• Supports social campaign setup, including audiences, placements, and creative trafficking
• Makes sure all assigned projects are delivered as planned

Optimization & performance

• Monitors and optimizes search campaigns: budget pacing, bids and bid strategies, search query reports, negative keywords, and ad performance
• Supports social optimizations, including pacing, audiences, and creative rotation
• Finds performance insights and opportunities in platform data and recommends next steps
• Looks for ways social and search can work together (e.g., social activity driving search demand, shared audiences, consistent messaging)

Reporting & analysis

• Pulls data from multiple platforms to build Excel and PowerPoint reports
• Works with the analytics teams on campaign reporting and ROI analysis
• Helps reconcile monthly invoices against delivery

Client & team

• Keeps day-to-day communication with clients and joins assigned client meetings and presentations
• Keeps the Supervisor/Manager regularly updated on brand and campaign status
• Spots issues early, helps resolve them, and gives project updates

Qualifications

• 1–2 years' experience in paid search (agency experience an asset); paid social experience an asset
• Hands-on experience with Google Ads (required), including campaign setup, keyword management, bidding, and reporting
• Working knowledge of Meta Ads Manager: campaign structure, setup, and key metrics
• Experience with Microsoft Advertising, TikTok, Pinterest, Snapchat or Reddit an asset
• Google Ads certification an asset; Meta Blueprint certification a plus
• Advanced Excel and strong PowerPoint skills
• Comfortable gathering, manipulating, and analyzing data; strong numerical skills
• Good writing skills, both for ad copy and for clear, concise insight summaries
• Clear communicator, comfortable discussing campaign performance with clients
• Strong attention to detail and organizational skills
• Able to manage multiple projects and meet tight deadlines
• Curious and motivated to build skills across search and social

Additional information

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Zenith is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.  We thank all candidates for their interest in Zenith , however, only those candidates selected for an interview will be contacted.