Full-Time

Content Marketing Specialist

Posted on 10/10/2024

Achievers

Achievers

1,001-5,000 employees

Employee engagement and recognition solutions provider

Data & Analytics
Enterprise Software
Education

Senior

Toronto, ON, Canada

Hybrid position based in Toronto, with in-office presence required.

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Communications
SEO
Journalism
Requirements
  • Minimum 5-7 years experience in marketing campaign development and management
  • Experience with SEO and applying SEO best practices in writing
  • Bachelor’s Degree in communications, Journalism, Marketing, English or a related field
  • Strong time and project management skills
  • Advanced written and verbal communication skills with the ability to work independently and within a collaborative team environment
  • Attention to detail with the ability to create messaging and tailor to different audiences
  • Be able to adapt in a fast-paced and complex environment
  • Quick learner who is eager to learn more about the HR industry, employee engagement space, and Achievers
Responsibilities
  • Lead B2B content marketing campaigns aligned to content marketing strategy
  • Manage the Engage Blog and work closely with the SEO strategist for optimization
  • Navigate ambiguity and work closely with stakeholders to fully understand the HR and employee engagement space, as well as the company messaging
  • Manage projects using Agile methodology, including creation, sprint planning, timelines, and resourcing for both external and internal teams
  • Understand and drive the use of firm-approved AI tools for content development
  • Write marketing and communication content and produce material
  • Track, monitor, and evaluate marketing activities
  • Become familiar with and fully understand all Achievers content to leverage in content writing and creation
  • Deliver a consistent voice, tone, and style of writing with every piece of content
  • Interact with internal teams directly, forming successful partnerships across multiple areas of the company, including Marketing, Design, Product, and Sales

Achievers provides employee engagement and recognition solutions through its Employee Success Platform. This platform uses data science to offer insights into employee engagement and performance, featuring tools like "Recognize" for employee recognition, "Listen" for real-time feedback, and "Connections" to enhance collaboration. Unlike many competitors, Achievers focuses on creating a positive workplace culture and improving employee satisfaction across various industries, serving both small businesses and large enterprises. The company operates on a subscription model, generating revenue from platform access and additional consulting services. Achievers aims to transform workplaces by ensuring employees feel valued and motivated, ultimately enhancing overall business performance.

Company Stage

Series C

Total Funding

$162.7M

Headquarters

Toronto, Canada

Founded

2002

Simplify Jobs

Simplify's Take

What believers are saying

  • Achievers' availability on Google Cloud Marketplace can streamline deployment and management for customers, potentially leading to increased adoption and revenue.
  • The company's strategic partnerships and integrations, such as with Zebra Technologies and Contemporary Leadership Advisors, expand its ecosystem and enhance its service offerings.
  • Recognition with over 14 awards in 2022 underscores Achievers' industry leadership and commitment to excellence in employee engagement and technology.

What critics are saying

  • The crowded HR technology market requires Achievers to continuously innovate to maintain its competitive edge.
  • Economic uncertainties, such as recession concerns, could impact client budgets for employee engagement solutions, affecting Achievers' revenue.

What makes Achievers unique

  • Achievers leverages data science to provide actionable insights into employee engagement and performance, setting it apart from competitors who may not offer such advanced analytics.
  • The company's focus on real-time feedback and collaboration through features like 'Recognize' and 'Listen' enhances workplace culture more dynamically than traditional HR solutions.
  • Achievers' integration with major platforms like Google Cloud Marketplace and Microsoft Viva demonstrates its commitment to seamless scalability and accessibility for diverse work environments.

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