Amar Bank

Digital-first bank offering unsecured personal loans

Digital Business Head

Business & StrategyConfirmed live in the last 24 hours

Full-timeJakarta, IndonesiaNo salary listed

About the Job

Requirements

A bachelor's degree in Business, Finance, Economics, Marketing, Technology, or a related field is required.
At least 10 years of experience in digital banking, retail banking, fintech, consumer financial services, e-commerce, or technology-driven businesses is required.
A strong track record in digital consumer business, retail banking, savings and deposits, customer acquisition, or transaction-based digital products is required.
Experience owning commercial targets and driving measurable business growth is required.
A strong understanding of digital customer acquisition, engagement, retention, and transaction ecosystems is required.
Understanding of personal savings and deposits, with the ability to develop compelling propositions to grow customer balances, is required.
A strong commercial and analytical mindset, with the ability to translate customer data and market insights into business opportunities, is required.
Experience working cross-functionally with Product, Technology, Marketing, Data, Risk, and Operations is required.
Strong leadership, communication, and stakeholder management skills are required.
The candidate must be a strategic thinker who is comfortable with hands-on execution.

Responsibilities

Develop and execute the overall Retail Digital Banking business strategy.
Own business performance across customer acquisition, deposit growth, customer activation, transactions, engagement, retention, and profitability.
Develop strategies to acquire and grow retail customers through digital channels.
Drive growth in personal savings and online deposits, including customer acquisition, deposit balance growth, pricing, promotions, and retention.
Increase customer engagement and transaction frequency across the digital banking app ecosystem.
Develop customer propositions and campaigns that encourage customers to use the app for everyday financial activities.
Work closely with Product, Technology, Marketing, Data, Risk, and Operations teams to improve the overall digital banking experience.
Use customer data and behavioral insights to identify opportunities to increase deposit balances, transaction frequency, customer engagement, and share of wallet.
Monitor market trends, competitor offerings, and customer behavior to identify new opportunities for digital banking growth.
Lead the commercial strategy for digital banking products, including pricing, promotions, partnerships, and acquisition channels.
Establish and monitor business key performance indicators and continuously optimize initiatives based on performance and customer insights.
Lead, develop, and build a high-performing digital business team.
Ensure appropriate guardrails and controls are continuously in place to deter and prevent fraud attempts.
Work closely with Risk and Compliance to ensure sustainable growth within applicable banking regulations and internal policies.
Manage budgets and costs for KYC, perks, security, and marketing.
Manage shareholder and regulator reporting.
Manage third-party agreements.
Manage business and operations standard operating procedures.
Manage product licensing administration.

Desired Qualifications

Experience building or scaling a digital financial services business is highly preferred.
Experience managing fraud risk in digital banking is a bonus.

Who are we?

Amar Bank is one of the most technologically advanced digital banks in Indonesia. Our leading digital lending product, Tunaiku has the distinction of being the first FinTech product in Indonesia. We are also the first digital bank on the cloud. As the first profitable digital bank, we managed to get listed on the Indonesian Stock Exchange.

How did we manage to do that?

We are changing people’s perception of a bank. We believe we are the innovators who combine customer focus principles with creating technology-based impact. We incorporate freedom and flexibility as part of our startup working culture DNA to encourage innovation in creating better financial solutions for the banking industry. We think of ourselves as, ‘A technology company with a banking license’. For this reason, we ‘Act like a FinTech, and think like a Bank.’

How did it all start?

Founded on March 15, 1991, in Surabaya as PT Anglomas International Bank (Amin Bank), the bank was acquired by Tolaram Group and transformed to PT Bank Amar Indonesia (Amar Bank) in 2014. It has then undergone a significant digital transformation to become one of the country's forerunning fintech institutions through its award-winning digital lending platform, Tunaiku.

Our philosophy, mission, and vision

Technology must impact lives, must improve lives. We exist to provide banking to those who ‘need’ and not only to those who ‘want’. Services when provided to those who need at the time of their need brings smiles. Our vision is to bring 200 million smiles.

More about the bank with startup culture environment

Consist of 1000+ people, you will meet people who love to grow, dream big, and actually have fun at the workplace! We provide a great working environment that pushes people to grow outside their comfort zone. People with high drive and ambition find us a very attractive place to work as their career growth matches their own drive and not any staid policies. Thus we hold the honor of being awarded “Best Place to Work in Indonesia”.Recently Amar Bank was awarded as Inspirational Brand from APEA (Asia Pacific Enterprise Awards) 2022. Of course, our innovation won't stop here. So if you would love to be a part of it, have a growth mindset, and are constantly hungry for challenges, we invite you to join us in our journey to ‘Impact Lives’.

Join us today and create #unlimitedinnovations!

About the position

Amar Bank is looking for a commercially driven and strategic Digital Business Head to lead and grow our Retail Digital Banking Business. This role will have a strong focus on growing Personal Savings & Online Deposits, while also driving customer engagement and transaction activity across our broader digital banking ecosystem. As the Digital Business Head, you will have end-to-end ownership of the business strategy and performance, from customer acquisition and deposit growth to customer engagement, transaction activity, retention, fraud management and profitability.

Key Responsibilities

Develop and execute the overall Retail Digital Banking business strategy.
Own business performance across customer acquisition, deposit growth, customer activation, transactions, engagement, retention, and profitability.
Develop strategies to acquire and grow retail customers through digital channels.
Drive growth in personal savings and online deposits, including customer acquisition, deposit balance growth, pricing, promotions, and retention.
Increase customer engagement and transaction frequency across the digital banking app ecosystem.
Develop customer propositions and campaigns that encourage customers to use the app as part of their everyday financial activities.
Work closely with Product, Technology, Marketing, Data, Risk, and Operations teams to improve the overall digital banking experience.
Use customer data and behavioral insights to identify opportunities to increase deposit balances, transaction frequency, customer engagement, and share of wallet.
Monitor market trends, competitor offerings, and customer behavior to identify new opportunities for digital banking growth.
Lead the commercial strategy for digital banking products, including pricing, promotions, partnerships, and acquisition channels.
Establish and monitor business KPIs and continuously optimize initiatives based on performance and customer insights.
Lead, develop, and build a high-performing digital business team.
Ensure right guardrails and controls are continuously in place to deter and avoid fraud attempts.
Work closely with Risk and Compliance to ensure sustainable growth within applicable banking regulations and internal policies.
Budget & cost management (KYC, Perks, Security, Marketing)
Reporting management (Shareholder, Regulator)
3rd party agreement management
Business & operation SOP Management
Product licensing administrative management

Requirements

Bachelor’s degree in Business, Finance, Economics, Marketing, Technology, or a related field.

10+ years of experience in digital banking, retail banking, fintech, consumer financial services, e-commerce, or technology-driven businesses.

Strong track record in digital consumer business, retail banking, savings/deposits, customer acquisition, or transaction-based digital products.

Experience owning commercial targets and driving measurable business growth.

Strong understanding of digital customer acquisition, engagement, retention, and transaction ecosystems.

Understanding of personal savings/deposits and the ability to develop compelling propositions to grow customer balances.

Strong commercial and analytical mindset, with the ability to translate customer data and market insights into business opportunities.

Proven experience working cross-functionally with Product, Technology, Marketing, Data, Risk, and Operations.

Strong leadership, communication, and stakeholder management skills.

Strategic thinker who is equally comfortable with hands-on execution.

Experience building or scaling a digital financial services business is highly preferred.

Bonus point if:

Experience in managing Fraud Risk in Digital Banking

About the Company

Amar Bank

Digital-first bank offering unsecured personal loans

Amar Bank is a digital-first bank in Indonesia focused on financial inclusion for the unbanked and underbanked, offering digital lending, mobile banking, and embedded finance. Its Tunaiku platform uses big data and predictive analytics to process unsecured personal loans, often within 24 hours, for individuals and MSMEs. The bank launched Senyumku, a cloud-based, mobile-only app built with Google that uses AI to help customers manage money and build savings, and it provides an embedded banking SDK for partners to offer payments and loans. Originating as PT Anglomas International Bank and later rebranded after a 2014 acquisition by the Tolaram Group, Amar Bank aims to expand access to affordable financial services through technology, partnerships, and a stock-market-backed growth path.

Company size: 501-1,000
Company stage: IPO
Headquarters: Surabaya, Indonesia
Founded: 1991

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