Senior Demand Generation Manager

Confirmed live in the last 24 hours



201-500 employees

End-to-end identity risk solutions for financial institutions

Financial Services
Data & Analytics


New York, NY, USA

Required Skills
  • 4-6 years of experience as a growth marketer or demand generation marketer
  • Proven track record of creating and running multi-channel campaigns, with an emphasis on ABM
  • Experience with Marketo and ABM tools (e.g. 6Sense, Demandbase, Terminus, etc)
  • Ability to give guidance on programs to drive pipeline including events, webinars, reports, etc.
  • Expertise with paid channels (LinkedIn, Search, newsletter and B2B influencer,, etc) as part of a TOFU or ABM strategy
  • Spearheading new experiments with new channels and optimizing existing programs
  • Excellent storyteller; Process oriented and data-driven
  • Experience working with a B2B software company
  • Excellent communication and collaboration skills, with the ability to work cross-functionally with Sales, Marketing, Ops, IT, Security and Data teams
  • Contribute to and execute the strategy, metrics, and ROI-based marketing initiatives and KPIs for customer acquisition and expansion
  • Create and manage marketing programs including SEM, SEO, content syndication, display ads and associated budgets, etc
  • Partner with the Sales team to set pipeline strategy, initiatives, and goals
  • Build and execute the ABM Playbook that drives engagement and revenue growth
  • Communicate with Customer Success, Sales, and Partner teams to gain buy-in, understanding, and participation in marketing campaigns
  • Work closely with the Marketing team to create milestones for every stage of the funnel and to manage the Alloy website
  • Create a segmented nurture strategy for leads to keep them engaged
  • Work closely with the RevOps team to optimize the funnel, segment leads, track and report on campaigns, and develop marketing automation processes
  • Develop growth strategies with the sales team in order to optimize engagement within high-value accounts
  • Work closely with the Ops and Data teams to support ABM platform integrations
  • Provide ongoing reporting and campaign insights to stakeholders

Alloy offers an end-to-end identity risk solution for banks and fintechs, automating account opening, ongoing monitoring, and credit underwriting with a focus on fraud, compliance, and credit risk management. The platform utilizes configurable technologies and a broad network of data partners to support decision-making throughout the customer lifecycle.

Company Stage

Series C

Total Funding



New York, New York



Growth & Insights

6 month growth


1 year growth


2 year growth



Unlimited PTO

16 weeks of parental leave

Premium medical, dental, vision, HSA, & FSA programs

401k with matching and immediate vesting & eligibility

Commuter, health & wellness benefits

$1,000 annual learning & development stipend

Memorable team events and retreats