Full-Time

Senior Director

Demand Generation & Digital Marketing

Posted on 8/13/2024

Alloy

Alloy

201-500 employees

Identity verification and compliance solutions for fintech

Fintech
AI & Machine Learning

Compensation Overview

$225k - $265kAnnually

+ Annual Incentive Bonus

Senior

New York, NY, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Hubspot
SEO
Salesforce
Data Analysis
Google Analytics
Requirements
  • At least 7-10 years of experience with a proven track record of driving demand generation and pipeline growth in a B2B or SaaS technology environment
  • Strong, hands on expertise across digital marketing channels, including paid (SEM, programmatic, paid social, etc.) and organic (SEO, email, etc)
  • Experience optimizing websites for usability and business outcomes
  • Proven experience driving both high velocity (low touch) and ABM (high touch) digital programs
  • Prior field marketing and event experience
  • Natural leadership abilities with prior experience building, leading and managing high-performing marketing teams
  • Proficiency in marketing automation platforms (e.g., Marketo, Hubspot), CRM platforms (e.g. Salesforce) and analytics tools (e.g., Google Analytics)
  • Strong analytical skills with the ability to interpret data and make data-driven decisions
  • The agility and energy to continually evaluate strategies, programs and make necessary adjustments
  • Excellent communication, collaboration and presentation skills
Responsibilities
  • Develop and execute a robust demand generation strategy that aligns with business goals and drives brand awareness, high quality leads, increased pipeline, and revenue growth
  • Oversee the planning, execution, and measurement of demand generation programs, including events and field marketing, ensuring they meet performance targets and deliver ROI
  • Partner with internal stakeholders and collaborate across Marketing, Sales, Product, and RevOps teams to align demand generation efforts with business goals
  • Manage and collaborate with external agencies to ensure effective campaign execution and optimization across channels
  • Utilize data analytics to monitor and optimize the performance of demand generation activities and program efficiency, providing regular reports and insights to stakeholders
  • Oversee and optimize our lead-scoring and lead-gen process in close collaboration with Sales and RevOps
  • Oversee field marketing (hosted and industry events) and webinars
  • Manage the demand generation budget, ensuring efficient allocation of resources and maximizing the impact of marketing spend
  • Inform and optimize our marketing technology stack to support new and expansion revenue efforts
  • Hire, grow, manage and lead a team of high-performing marketing professionals

Alloy offers identity verification and compliance solutions for financial institutions like banks and fintech companies. Their platform integrates with various data sources to help clients meet regulatory requirements such as KYC and AML, reducing fraud and improving customer onboarding. Alloy stands out by using machine learning and artificial intelligence to enhance the efficiency of identity verification. The company aims to provide essential tools that help financial institutions navigate regulatory challenges while improving their operations.

Company Stage

Late Stage VC

Total Funding

$210.8M

Headquarters

New York City, New York

Founded

2015

Growth & Insights
Headcount

6 month growth

1%

1 year growth

0%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with 10x Banking enhances cloud-native transformation for financial institutions.
  • Launch of Alloy for Embedded Finance taps into the growing embedded finance market.
  • Integration with Narmi offers comprehensive fraud monitoring, improving client trust.

What critics are saying

  • Increased competition from AI-powered fraud detection solutions like Zest Protect.
  • Decline in global venture funding may limit Alloy's growth and innovation.
  • Crowded fintech landscape poses challenges for Alloy to differentiate and maintain market share.

What makes Alloy unique

  • Alloy offers a single API for AML, fraud, and KYC management.
  • The platform integrates over 200 data sources for comprehensive identity verification.
  • Alloy's subscription model provides steady revenue and scalable pricing for clients.

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Benefits

Unlimited PTO

16 weeks of parental leave

Premium medical, dental, vision, HSA, & FSA programs

401k with matching and immediate vesting & eligibility

Commuter, health & wellness benefits

$1,000 annual learning & development stipend

Memorable team events and retreats

INACTIVE