Category Leader
TikTok
Category Leader
TikTok
Short-form video platform with ads
About the team: TikTok Shop is an e-commerce platform fully integrated into TikTok. Roles & Responsibilities - Identify and evaluate growth opportunities for key categories by analyzing market trends, consumer behavior, and competitor performance; develop actionable strategies to expand assortment, enhance conversion, and drive sustainable category growth. - Develop the overall merchant acquisition and merchandise growth strategy for EU, aligning with TikTok’s business objectives. Define clear goals and priorities, and pinpoint high-potential opportunities and scalable approaches. - Drive merchant sourcing and onboarding by identifying and securing high-quality merchants that fit TikTok’s positioning. Design and implement partnership frameworks with diverse third parties including e-commerce platforms, industry associations, and marketing solution providers to accelerate growth and market penetration. - Collaborate cross-functionally to streamline new merchants' launch processes, remove operational barriers, and build early-stage success stories that establish market credibility. - Continuously monitor and analyze merchant and merchandise acquisition performance, optimizing strategies to maximize efficiency and drive sustainable growth.
Minimum Qualifications - Experience in e-commerce operations or related fields - Hands on experience on sales or account management or client facing roles - Leadership experience managing a team and drive commercial results Preferred Qualifications - A deep understanding of the EU e-commerce landscape highly desirable. - Entrepreneurial and collaborative mindset, with the ability to drive initiatives independently while effectively working with diverse cross-functional teams. - Data-driven and structured thinker, combining analytical rigor with a strong focus on achieving measurable goals. - Fast learner, proactive, and resilient, able to perform and excel in fast-paced, ambiguous environments.
【For Pay Transparency】 Poland Minimum Compensation Description (Monthly)
The initial base pay for this position is PLN 23400 per month.
Compensation may vary depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
In line with our company philosophy and commitment to equal treatment, our Total Rewards package in Poland is designed to ensure fairness, transparency, and employee wellbeing. The benefits offered are competitive within the local market, aligned with statutory requirements and best practices, and may vary depending on the nature of employment.
As part of our benefits package, we offer comprehensive supplementary health insurance for you and your eligible dependants, covering the cost of private treatment for acute conditions. We also provide life cover which offers a lump-sum payment which will be a percentage of your gross monthly salary (depending on the nature of death) in the event of your death whilst in employment with ByteDance. In addition, our Employee Assistance Programme (EAP) offers 24/7 access to confidential mental health counselling for employees and their immediate family members for a designated number of sessions.
Other locally prevalent benefits include a meal card with a designated daily allowance per worked day and access to The Social Benefit Fund, which supports employees’ social activities and provides access to a monthly benefit fund. Full details of these benefits and eligibility criteria are available in the Benefits Summary page which will be shared prior to you onboarding with the company.
We also provide time-off benefits in line with applicable statutory limits, including annual leave (based on years of service), sick leave, maternity leave, paternity leave, childcare leave, study leave, and other paid or unpaid leave entitlements. Where any allowance or payment exceeds statutory requirements, this will be clearly stated in the applicable Leave and Pay Policy.
These benefits are an integral part of the overall remuneration package and are extended to all employees in a fair and transparent manner, in accordance with legal and regulatory requirements. The Company reserves the right to modify or change these benefit programmes at any time, with or without notice.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
Explore more opportunities at TikTok