Full-Time
Digital Optimization Specialist
Confirmed live in the last 24 hours
Centerfield
1,001-5,000 employees
Customer acquisition through digital marketing strategies
Compensation Overview
$90k - $105kAnnually
Junior, Mid
Los Angeles, CA, USA
Hybrid position requiring in-office presence in Playa Vista, CA every Tuesday, Wednesday, and Thursday.
- You should be currently based in the Los Angeles area and able to commute to our Playa Vista office three days a week, from Tuesday-Thursday.
- 2+ years of experience in website optimization, CRO, or a related digital role.
- Proven ability to drive conversion improvements on consumer websites (B2C).
- Strong analytical skills, with the ability to interpret data and make informed recommendations.
- Hands-on experience with A/B testing and conversion optimization tools.
- Familiarity with website performance metrics and analytics tools like Google Analytics (GA4).
- Effective communication skills for working with cross-functional teams and stakeholders.
- Proactive and self-motivated, with a strong attention to detail and a passion for improving user experiences.
- Experience in lead-gen, click monetization, and/or web optimization in the insurance space a huge plus.
- Optimize website performance to increase conversion rates and improve overall user experience.
- Manage and champion site & event/data attribution flows across the business to improve efficacy of conversion and monetization across our consumer journeys.
- Collaborate with ad operations, media, product, engineers, designers, and content teams to ensure website changes align with both business goals and user needs.
- Analyze data and user behavior to identify opportunities for A/B testing, usability improvements, and feature enhancements.
- Monitor key performance metrics (conversion, engagement, retention) and recommend actionable changes to improve results.
- Work cross-functionally to execute and iterate on website updates that support conversion goals and deliver a seamless user experience.
- Assist in gathering and refining requirements for site updates, enhancements, and testing strategies.
- Support ongoing CRO initiatives by managing the testing roadmap, tracking performance, and reporting on results.
Centerfield focuses on customer acquisition through effective sales and marketing strategies in the digital sector, engaging customers via text and chat-based sales. They create personalized buying experiences for clients in industries like home services and telecommunications, closing around 2,000,000 sales annually. Operating on a performance-based marketing model, they earn revenue by driving sales for their clients using advanced technology and skilled sales agents. Centerfield aims to be a trusted partner for brands looking to expand their customer base through expert salesmanship.
Company Stage
Acquired
Total Funding
$151.7M
Headquarters
Los Angeles, California
Founded
2011
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%
Simplify's Take
What believers are saying
- Being named Best Overall SEM Solution in the 2023 MarTech Breakthrough Awards highlights Centerfield's industry leadership and innovative capabilities.
- Recognition as one of the 'Best Places to Work in Los Angeles' underscores a positive work environment and strong company culture.
- Strategic acquisitions like Datalot and partnerships with major brands enhance Centerfield's market position and growth potential.
What critics are saying
- The performance-based revenue model can lead to financial instability if sales targets are not met consistently.
- The highly competitive digital marketing landscape requires continuous innovation to maintain a competitive edge.
What makes Centerfield unique
- Centerfield's performance-based marketing model ensures they only earn revenue by driving actual sales and customer acquisitions, aligning their success directly with their clients' success.
- Their focus on personalized buying experiences across all devices sets them apart in the digital marketing sector, ensuring high engagement and conversion rates.
- Centerfield's integration of advanced technology with expert sales agents provides a unique blend of human touch and automation, enhancing customer satisfaction and sales efficiency.
Help us improve and share your feedback! Did you find this helpful?