Director of B2B Marketing

The role

You will be Knit's first marketing hire. We’re looking for an AI-native Gen Marketer who can easily toggle between strategy and execution, spikes in Product Marketing, and knows how to orchestrate AI-powered and fractional resources to drive outcomes. You will drive our messaging and positioning, develop and execute an events strategy,  create high-impact and quality content, and set up the systems marketing runs on. 

You’re a can-do builder who takes ownership. You bring a strong point of view on what excellent B2B marketing looks like, informed by experience in high-performing organizations. You know how to translate that standard into practical, high-quality work. You'll be responsible for deciding where marketing should focus, making the tradeoffs, and personally executing the highest-priority work.

As Knit grows, so does this role. This role will have the opportunity to grow into the head of marketing at Knit. We are hiring for that path from day one.

Our buyers and commercial partners include senior clinical, operational, and technology leaders at health systems; healthcare technology operators; and AI companies. Marketing's job is to earn their attention and trust well before they are ready to sign.

What you’ll do

• Develop our category narrative: our positioning and messaging for each market we sell to, and keep it consistent across the website, sales materials, and events.
• Design, build, and manage our marketing funnel, from top of funnel awareness-building through lower-funnel sales enablement. 
• Build Knit's event program. In partnership with our comms team, decide which industry conferences we attend, sponsor, and/or speak at, and run our own executive dinners, roundtables, and customer events. Own the budget, logistics, and follow-up, and make sure each event produces conversations the sales team can act on.
• Create the content that explains what Knit does and why it matters to health systems: website copy, customer stories, white papers, executive bylines, webinars, and a regular newsletter. Collaborate with our comms team to maximize the impact of this effort. Work closely with our clinical and research teams to turn their work into material health system executives will read.
• Partner closely with Growth and Sales to develop and continuously refine the materials that move deals forward, including pitch decks, one-pagers, ROI narratives, competitive positioning, and account-specific materials. As our go-to-market approach matures, take increasing ownership of product marketing.
• Build the foundations of our marketing function, including CRM and marketing automation, brand standards, and pipeline reporting. Evaluate and implement tools, including AI-enabled workflows, that allow a lean marketing team to operate effectively.
• Manage the marketing budget and the agencies and freelancers we bring in.
• Recruit, hire, and lead the marketing team as it grows.

Your first year

In your first six months, we expect you to hone our messaging and positioning, have an event calendar for 2027 in place and running, a core content library, sales materials the team uses in live deals, and core marketing systems designed and running.

By the end of your first year, marketing should be a measurable source of pipeline, and you should be ready to make the first hires on your team.

What we are looking for

• 6 or more years in B2B marketing, including meaningful time marketing to health systems or other healthcare providers. You should know what marketing excellence looks like.
• Experience building marketing at an early-stage company or in a resource-constrained environment. You have operated with ambiguity, adapted to changing priorities, and helped develop go-to-market approaches while product-market fit was still being established. You are comfortable building a marketing function without an established team or playbook.
• An AI-native marketing generalist with Product Marketing expertise.
• Experience deploying cutting-edge AI-based tools to optimize marketing performance and efficiency.
• Experience managing people and a strong interest in building and leading a team.
• Comfort with numbers. You track what works, report on it, and change course when something does not.
• Willingness to travel regularly for conferences and customer events, up to 25% of the time.

Nice-to-haves

• 2+ years in strategy consulting at a top firm
• Experience marketing AI, analytics, or data products to health systems.
• Existing relationships with health system executives, conference organizers, healthcare press, or industry analysts.
• Experience running account-based marketing for a focused list of enterprise accounts.
• Hands-on experience with CRMs and marketing automation tools.

Salary Range

Knit Health offers a competitive compensation package that includes base salary, equity, and opportunities for advancement. The starting salary range is approximately $215,000 to $250,000 per year.  

Location

Our preference is for this hire to be based in the Bay Area, spending 2-3 days/week in our San Francisco office. We will consider exceptional remote candidates. This role includes regular travel to industry events and customer sites.