Playable Ads Technical Lead - Playable Ads
About the job
- At least 4 years of experience in playable ad or game development.
- Experience with playable-ad development tools or frameworks such as Unity (Luna), Cocos Creator, or other relevant platforms.
- Knowledge of object-oriented programming and web game development.
- Hands-on experience with AI-assisted development tools such as Claude Code, Codex, and Cursor, and asset-generation tools such as Scenario, Flux, and ElevenLabs.
- A solid understanding of mobile marketing performance metrics and creative testing.
- Fluency in English.
- French fluency is a plus.
- Lead and coach playable ads developers and strategists embedded within franchise-dedicated squads, ensuring autonomy and strong performance.
- Contribute hands-on to playable ad production, creating and iterating high-quality playable creatives.
- Oversee team workflows, tooling, and best practices.
- Drive innovation in playable ad formats by exploring mechanics, interactions, and creative concepts.
- Collaborate with the Growth Manager and creative strategists to align priorities with franchise-level objectives.
- Benchmark competitor playable ads and analyze performance data to improve production quality and effectiveness.
- Provide technical and strategic guidance on development and marketing performance topics.
- Support the rollout of playable ads across multiple game franchises, adapting formats to each title's creative strategy.
- Contribute to the vision, standards, and processes of the playable ads chapter.
- French fluency.
About the company
Voodoo.io creates free, accessible mobile games and apps, mainly hyper-casual games, and earns revenue through advertising. It also provides advertising services to brands that want to reach a premium mobile gaming audience. The games run by displaying ads via partnerships with ad networks; data analytics help optimize user engagement and ad performance, with a focus on user consent, privacy controls, and avoiding data collection from anyone under 16. The company differentiates itself with a large in-house team of artists and developers for mobile marketing content, a broad U.S. user base, and an integrated approach that combines entertaining free games with brand advertising opportunities. Its goal is to reach millions of global users with free content while generating ad-based revenue and helping brands connect with mobile gamers in a privacy-conscious manner.
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$493.6M
Headquarters
Paris, France
Founded
2013
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Simplify's Take
What believers are saying
- Voodoo reported $778 million revenue in 2025, up 16%, with profitability intact.
- Tencent Cloud and WeTest partnered with Voodoo at Gamescom 2025 to speed releases.
- BeReal reached 40 million monthly users, with Japan growing and profitability targeted for 2027.
What critics are saying
- BeReal faces a CNIL privacy complaint over daily tracking prompts and GDPR dark patterns.
- BeReal layoffs after Voodoo’s acquisition exposed integration pressure and brittle monetization.
- A weak ad market breaks Voodoo’s cross-subsidy loop between games, BeReal, and Wizz.
What makes Voodoo unique
- Voodoo pairs hyper-casual distribution with consumer-app M&A, including BeReal and Wizz.
- Alexandre Yazdi transfers product, testing, and monetization playbooks across games and social apps.
- Voodoo’s scale stays massive: 150 million MAUs and $780 million 2025 revenue.
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Benefits
- Competitive salary upon experience
- Comprehensive relocation package
- Swile Lunch voucher
- Gymlib
- Premium healthcare coverage
- Child day care facilities
- Wellness activities in our Paris office
- Unlimited Paid Time Off
- Remote Work Options