Digital Copywriter

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.

 

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

 

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

Key Responsibilities

• Develop campaign stories and messaging. Create original campaign narratives that align with our brand narrative, messaging frameworks, and marketing goals. Carry the core idea consistently across channels.
• Maintain our tone of voice and uphold brand guidelines. Apply and help maintain tone-of-voice guidance, enforce brand and editorial standards, and help teams use them consistently.
• Write clear, compelling copy across formats. Create content for websites, landing pages, social media, email campaigns, system communications, UX/UI, Help Center articles, and knowledge base entries. Adapt the writing to each audience, channel, and purpose.
• Make complex products easy to understand. Turn product logic, workflows, and technical information into accurate, useful messaging for everyday users and experienced traders.
• Edit and improve existing content. Strengthen clarity, consistency, tone, and positioning while preserving intended meaning, product accuracy, and approved claims.
• Work closely with cross-functional teams. Partner with Product Managers, Project Managers, UX designers, marketers, subject matter experts, and localization teams to clarify briefs, resolve feedback, and deliver content that works in its final context.
• Use and improve AI-supported workflows. Apply AI to research, drafting, editing, and content optimization. Test new AI tools and skills, maintain shared prompt libraries, and document useful approaches while checking accuracy, quality, and brand alignment.
• Keep work moving and teammates informed. Manage competing priorities, communicate progress and blockers promptly, respond constructively to feedback, and stay closely aligned with collaborators through delivery.

Key Requirements

• Relevant experience and education. 3+ years of experience in copywriting, journalism, UX writing, research, PR, communications, brand marketing, or a closely related field, with clear evidence of strong writing and editing skills. A Bachelor’s degree in Creative Writing, Journalism, Advertising, Marketing, English, Communications, Social Sciences, or a related field.
• Excellent English writing and editorial judgment. Ability to write clear, engaging, accurate English, adapt tone and structure to different formats, and explain complex ideas without losing meaning.
• Hands-on AI fluency. Practical experience using AI for research, writing, editing, and content optimization—not just basic prompting. Ability to test new AI tools and skills, evaluate outputs, and build and maintain reusable prompt libraries and workflows. Sound judgment about fact-checking, confidentiality, and when human review is needed.
• Brand and campaign thinking. Ability to turn a brief into a clear campaign story, connect it to broader brand messaging, and apply tone-of-voice and brand guidelines consistently.
• Product understanding and versatility. Ability to interpret product requirements documents (PRDs), understand workflows and user journeys, and translate technical or product information into clear, structured content across marketing, product, and support formats.
• Strong delivery and stakeholder management. Ability to work independently, prioritize multiple projects, and deliver under tight timelines. Clarify requirements early, flag risks promptly, and keep stakeholders aligned when priorities change.
• A team-first approach. Be receptive to feedback, willing to revise your work and learn from others, and focused on the best result for the team rather than defending your own draft. Bring humility, respect, and shared ownership to cross-functional work.
• Responsive, proactive communication. Respond promptly, ask questions when context is missing, share progress and blockers early, and stay close to teammates and stakeholders so work does not stall or drift out of alignment.

Nice to Have

• Additional language skills. Proficiency in Chinese or other languages, including the ability to work with source materials and stakeholders in those languages, would be an advantage.
• Industry knowledge. Experience in cryptocurrency, fintech, broader technology, or traditional finance.
• Process thinking and an automation mindset. Ability to spot repeated work or handoff problems and suggest practical improvements, reusable templates, or simple automations.
• Strategic and brand-building work. A portfolio or work samples showing campaign concepts, messaging frameworks, or brand-building ideas brought to life across multiple platforms.
• Agency or broader creative experience. 2+ years of agency experience or equivalent creative-industry experience across digital, social, and long-form content.