Performance Marketing Designer
About the job
- At least 2–3 years of experience in design, with strong knowledge of design for performance campaigns.
- Advanced experience with Adobe Creative Suite, including Photoshop, Illustrator, Premiere, and After Effects, and with Figma.
- Practical experience using artificial intelligence tools applied to design and performance.
- Ability to think strategically and create materials that directly impact campaign performance.
- Ability to manage deadlines and projects independently.
- Fluency in English to communicate effectively and follow international trends.
- Create and optimize visual materials for digital ads on Facebook, Instagram, TikTok, and Google that are impactful and aligned with performance objectives.
- Work closely with Performance Marketing teams to ensure creatives are strategically aligned with campaigns and optimized to maximize results.
- Conduct A/B tests with different formats, styles, and visual messages to continuously improve performance.
- Ensure all materials align with brand guidelines and communicate the company's positioning.
- Keep up to date with design trends and innovations for digital marketing and apply them to campaigns.
- Use artificial intelligence tools to accelerate, test, and scale creative production.
About the company
GeroDigital focuses on performance digital marketing to help brands in Portugal, Spain, and Italy reach their business goals and strengthen their digital presence. It aligns every action to a measurable customer objective, keeps efforts simple by prioritizing what matters most, and pairs core capabilities with external specialists when needed. The company emphasizes clear, results-driven campaigns, practical decision-making, and straightforward messaging aimed at tangible outcomes. Its goal is to improve clients' digital performance and strategic positioning while delivering measurable results that satisfy both the client and their customers.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
2017
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Simplify's Take
What believers are saying
- GeroDigital plans a 25% headcount increase by late 2025.
- Management targets 40% annual growth through 2030, signaling aggressive demand expectations.
- Its Best Workplaces Portugal 2025 recognition supports recruiting in Porto during the expansion phase.
What critics are saying
- GeroDigital depends on paid-media platforms; Google and Meta policy changes can crush margins quickly.
- International expansion into the UK and France raises execution risk against entrenched agencies by 2026.
- Lead-generation agencies face commoditization; client churn can trigger immediate revenue collapse if campaigns underperform.
What makes GeroDigital unique
- Since 2017, GeroDigital focuses solely on high-quality lead generation performance marketing.
- The firm specializes in Google Ads, Facebook Ads, Instagram Ads, and native ads.
- It serves health and energy clients, including Sanitas, Divina Pastora, Widex, and Bludental.
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Benefits
- Health Insurance
- Hybrid Work Options
- Professional Development Budget