Full-Time

Web Conversion Optimization Manager

Posted on 5/29/2024

Chime

Chime

1,001-5,000 employees

Financial technology services with fee-free features

Fintech

Senior

San Francisco, CA, USA

Required Skills
JavaScript
Marketing
Data Analysis
HTML/CSS
Google Analytics
Requirements
  • 5+ years of experience leading web strategy and conversion optimization initiatives at a tech, consumer finance, or innovative consumer brand
  • Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (WordPress), A/B testing tools (Optimizely), site analytics (Google Analytics), and business intelligence tools
  • Adept at leading hypothesis-driven A/B tests, experiment design, and running experiments at scale
  • Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript
  • Effective communication skills with the ability to articulate strategies and plans to a wide variety of audiences
  • Excellent project management and problem-solving skills with the ability to lead multiple projects simultaneously from strategy to execution
  • Ability to adapt and thrive within the fast pace and ambiguity of a growth organization
Responsibilities
  • Build and lead the execution of CRO strategy on Chime.com that drive acquisition, conversion, and retention
  • Collaborate with Marketing, Engineering, Creative, and Product teams to optimize existing landing pages while ensuring accurate messaging, timing, and capabilities needed to implement
  • Drive continuous performance improvement through the development of an ongoing experimentation roadmap aligned to short-term and long-term opportunities
  • Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that advise strategies, and uncover areas of opportunity to improve the customer journey
  • Develop a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Engineering, and Consumer Insights). Leverage those insights to inform site strategy
  • Partner with Analytics to establish a clear measurement framework, define critical metrics, track and analyze website performance, and run forecasts
  • Collaborate with the Content Marketing team on SEO initiatives and content opportunities that improve website conversion efficiency
  • Leverage personalization capabilities to create digital experiences aligned to audiences and channels
  • Support defining, developing, and implementing web optimization and experimentation processes that drive team efficiency

Chime is a leader in the financial technology sector, offering innovative solutions such as fee-free banking, early paycheck access, and tools to improve credit. The company's commitment to eliminating unnecessary fees coupled with its partnerships with established banks provides a strong competitive edge. Chime fosters a culture of inclusivity and customer-centric innovation, making it an excellent workplace for those passionate about revolutionizing the banking experience.

Company Stage

Series G

Total Funding

$2.2B

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

6%

1 year growth

12%

2 year growth

15%

Benefits

Competitive salary based on experience

401k match plus the usual medical, dental, vision, life, and disability benefits

Generous vacation policy and company-wide Take Care of Yourself Days

Virtual events to connect with your fellow Chimers- think cooking classes, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!