Key Account Manager - 3C / Hyper Channels

About Signify

Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.

At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.

Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world. 

More about the role

About Signify

Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground and smart solutions for homes, offices, cities, and beyond.

At Signify, you can shape tomorrow by building on our incredible 130+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.

Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world. You light the way.

More about the role

This is an exciting opportunity to join Signify Taiwan as a Key Account Manager – 3C / Hyper Channels.

In this role, you will be responsible for managing and developing strategic relationships with key 3C retailers and hypermarket customers. You will drive sustainable sales growth, profitability, market share, and operational excellence through effective customer planning, commercial execution, and cross-functional collaboration.

Key Responsibilities

Key Account Management

Build and maintain strong, long-term relationships with key decision-makers and stakeholders across major 3C retailers and hypermarket accounts.

Develop a deep understanding of each customer’s business model, commercial priorities, store operations, and category strategy.

Customer Business Planning

Develop and execute annual customer business plans aligned with Signify’s overall channel, sales, marketing, and profitability objectives.

Identify growth opportunities by customer, product category, store format, region, and promotional period.

Conduct regular business reviews with customers to evaluate performance, identify gaps, and agree on corrective actions.

Sales and Profitability Growth

Deliver sales, gross margin, market share, and distribution targets for assigned key accounts.

Drive both sell-in and sell-out performance through effective assortment planning, new product listings, promotional execution, and in-store visibility.

Identify opportunities to expand product listings, shelf space, store coverage, and category penetration.

Joint Business Planning and Promotion Management

Develop joint business plans and promotional calendars with key customers.

Plan and execute seasonal campaigns, new product launches, customer-specific promotions, and in-store activation programs.

Evaluate promotional effectiveness, return on investment, sales uplift, and post-promotion performance.

PSI Forecasting and Inventory Management

Manage PSI planning, including sales forecasts, purchase plans, inventory levels, and stock replenishment.

Work closely with customers, supply chain, and internal stakeholders to improve forecast accuracy and product availability.

Monitor sell-in, sell-out, inventory levels, weeks of supply, slow-moving items, and potential stock risks.

Develop timely action plans to prevent out-of-stock situations, excess inventory, and aged stock.

Performance Monitoring and Analysis

Track and analyze account performance using relevant KPIs, including sales, gross margin, sell-out, inventory, forecast accuracy, distribution, promotion effectiveness, and customer profitability.

Use data and market insights to identify business opportunities, performance gaps, and corrective actions.

Prepare regular account performance reports, business reviews, and sales forecasts for internal and external stakeholders.

Contract and Commercial Negotiation

Lead or support annual contract negotiations, business term renewals, listing agreements, promotional conditions, rebates, and other commercial arrangements with key accounts.

Ensure that all commercial agreements comply with company policies, approval processes, profitability requirements, and financial controls.

Issue Resolution

Proactively identify and resolve customer-related issues, including pricing, product availability, delivery, inventory, returns, promotions, claims, and contract execution.

Coordinate with internal teams to provide timely and effective solutions while protecting the company’s commercial interests.

Cross-Functional Collaboration

Work closely with Trade Marketing, Product Marketing, Finance, Supply Chain, Customer Service, and other internal teams to ensure customer requirements are met and business plans are successfully executed.

Provide clear customer and market feedback to support product development, pricing decisions, demand planning, and channel strategy.

Market and Competitive Awareness

Stay informed about market trends, competitor activities, pricing movements, customer strategies, channel developments, and consumer purchasing behavior.

Translate market insights into practical account strategies and commercial actions.

Skills and Qualifications

• Bachelor’s degree in Business Administration, Marketing, Sales Management, or a related field.
• At least 8–10 years of relevant experience in key account management or account management, including experience as a Key Account Manager and/or Assistant Key Account Manager.
• Proven experience managing major 3C retailers, hypermarkets, modern trade, consumer electronics, home appliances, FMCG, or other consumer-product channels.
• Established knowledge of key account operations, commercial terms, promotional mechanisms, listing processes, and retail execution.
• Proven track record of delivering sales growth, profitability, and customer development targets.
• Strong sales, negotiation, commercial planning, and relationship-management skills.
• Strong PSI forecasting, demand planning, inventory management, and sales analysis capabilities.
• Good understanding of sell-in, sell-out, inventory, gross margin, promotion effectiveness, and customer profitability.
• Strong analytical skills with the ability to translate data into commercial insights and action plans.
• Excellent communication, presentation, problem-solving, and conflict-resolution skills.
• Ability to manage multiple priorities and work effectively across different functions.
• Proficiency in Microsoft Excel and PowerPoint; experience with CRM, ERP, or business intelligence tools is preferred.
• Good command of written and spoken English and Mandarin.

Preferred Experience

Experience managing leading 3C retail chains, hypermarkets, or modern trade customers in Taiwan is highly preferred.

Experience in lighting, consumer electronics, electrical products, home appliances, home improvement, or FMCG industries would be an advantage.

Everything we’ll do for you

You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together. 

Come join us, and together we can light up the future.