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IPG Mediabrands

Global media planning, buying, analytics

Analyst – Growth Analytics

Data AnalysisConfirmed live in the last 24 hours
Full-timeBoston, MA, USA

About the Job

Requirements

  • Strong interpersonal, written, and verbal communication skills.
  • Expertise in Microsoft Excel, PowerPoint, and Word.

Responsibilities

  • Develop an understanding of the client’s industry, business objectives and strategy, media plans, and consumer journey to provide context for analysis and reporting needs.
  • Perform data extraction, transformation, and loading, and maintain data quality and hygiene.
  • Coordinate with technical teams to ensure accurate and comprehensive web analytics implementation and tracking across web properties.
  • Provide insight into site visitor behavior and engagement to identify website optimization opportunities and inform site design changes.
  • Apply independent critical thinking to analyze large datasets and uncover media insights about what is working and what is not working, to drive strategic decisions.
  • Participate in brainstorming sessions with communication planners, creative teams, media planners, buyers, clients, and partner agencies.
  • Contribute to the department’s capabilities and understanding of media and communications channels.
  • Work with the Director and senior analysts to develop report content using Word, Excel, Tableau, Looker, and PowerPoint for ongoing deliverables and ad hoc reporting.

Desired Qualifications

  • Experience working with large datasets to uncover insights for business optimization.
  • At least 1 year of experience in a professional services or corporate environment.
  • Experience using data visualization tools such as Excel 365, Tableau, or Snowflake.
  • Experience with ad-serving platforms such as Google Campaign Manager.
  • Experience with web analytics tools such as Google Analytics or Adobe Analytics, and tag management tools such as DTM/Launch, Google Tag Manager, or Tealium.

About the Company

IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

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