Full-Time

Senior Director of Marketing

Confirmed live in the last 24 hours

Convertkit

Convertkit

51-200 employees

Creator marketing platform with sales funnels

Consumer Software
Education

Compensation Overview

$260kAnnually

Senior, Expert

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis

You match the following Convertkit's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Apply your broad marketing knowledge and experience, particularly product marketing, to formulate a cohesive marketing strategy.
  • Demonstrate fluency in marketing metrics and gathering and analyzing data.
  • Build a deep knowledge of our personas, value propositions, objections, and customer purchase behavior.
  • Experience using deep customer insight and data to inform segmentation, targeting and positioning, and translating strategy into product roadmaps and actionable, cross-functional go-to-market plans.
  • Build and work within nimble systems that find a balance that promotes thoughtfulness and speed.
  • Experience driving word-of-mouth campaigns that consistently uncover amazing opportunities.
  • Hold yourself to extreme accountability of your and your team’s results.
  • Demonstrate a growth mindset and critically assess your approach and your team to identify opportunities for improvement.
  • Experience managing a team of 8+ in a SaaS environment.
Responsibilities
  • Build and execute upon a marketing strategy focused on reaching a professional creator target audience, that helps us successfully achieve our top-line strategy goals.
  • Pay close attention to competitor and industry marketing and positioning and stay ahead of industry trends and market shifts.
  • Define, track, and report on top of funnel metrics.
  • Set a clear and focused strategy for your team, continually reassess your team’s performance, structure and priorities, and make tradeoffs to protect your team’s bandwidth.
  • Work closely with Sales, Brand, Customer Growth, and Customer Experience to lead go-to-market planning and execution.

ConvertKit is a leader in the creator marketing field, providing an all-in-one platform designed to help content creators like authors, musicians, and podcasters effectively grow and monetize their audiences. Employees at ConvertKit enjoy a culture that emphasizes innovation and empowerment, fostering an environment where creativity flourishes and personal growth is encouraged. With state-of-the-art tools for building landing pages, managing email campaigns, and creating sales funnels, ConvertKit equips its team with the means to stay at the forefront of digital marketing technology.

Company Stage

N/A

Total Funding

$2.4M

Headquarters

Boise, Idaho

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Rebranding to 'Kit' and acquiring Kit.com could enhance brand identity and market reach.
  • The acquisition of SparkLoop strengthens ConvertKit's position in newsletter growth and paid recommendations.
  • AI-driven personalization in email marketing allows for more tailored and effective content.

What critics are saying

  • Increased competition from Mailchimp and AWeber could dilute ConvertKit's market share.
  • The App Store introduction may lead to security vulnerabilities from third-party developers.
  • Rebranding to 'Kit' might confuse existing customers and dilute brand recognition.

What makes Convertkit unique

  • ConvertKit's App Store allows developers to create integrated apps, enhancing platform functionality.
  • The Creator Network feature helps creators grow email lists through automated recommendations.
  • ConvertKit's integration with Mighty Networks supports creators in increasing course and membership sales.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Sabbatical Leave

Hybrid Work Options

Stock Options

Company Equity

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Profit Sharing

Employee Stock Purchase Plan

Relocation Assistance

Employee Referral Bonus

Student Loan Assistance

Parental Leave

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Elder Care Support

Pet Insurance

Bereavement Leave

Professional Development Budget

Conference Attendance Budget

Training Programs

Tuition Reimbursement

Professional Certification Support

Mentorship Program

Wellness Program

Mental Health Support

Gym Membership

Commuter Benefits

Meal Benefits

Phone/Internet Stipend

Home Office Stipend

Legal Services

Employee Discounts

Company Social Events