Planet Fitness runs and licenses affordable gyms with a Judgement Free Zone that minimizes intimidating gym features. Members can join for low monthly fees (as low as $10) and access cardio and circuit-training equipment in a welcoming environment. Revenue comes from franchise royalties, corporate-owned gyms, and selling equipment to franchises, supporting rapid expansion through a franchise-heavy model. The goal is to make fitness affordable and approachable for the broad majority, expanding its nationwide footprint and growing the member base.
Company Size
10,001+
Company Stage
IPO
Headquarters
Hampton, New Hampshire
Founded
1992
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