Full-Time

Field Marketing Manager

Posted on 10/9/2024

Figma

Figma

1,001-5,000 employees

Web-based platform for collaborative design

Consumer Software
Design

Compensation Overview

$122k - $238kAnnually

Senior, Expert

San Francisco, CA, USA + 1 more

More locations: New York, NY, USA

Role can be held from San Francisco or New York as US hubs.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation
Data Analysis

You match the following Figma's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 8+ years of experience in event marketing, field marketing, or conference production, with a track record of leading small and large-scale events.
  • Managed large-scale conferences and in-person or virtual events from conception to execution, including budgeting, logistics, and vendor relationships.
  • Strong experience with cross-functional teamwork, especially with Sales, Product, and Executive teams, to align events with business priorities.
  • Proficiency in applying data analysis to inform decision-making, monitoring event success, and optimizing strategies based on important measurements like return on investment and lead generation.
  • Proven communication and relationship-building skills, with ability to collaborate with stakeholders, and negotiate with vendors and partners.
  • Creative event design skills that translate brand and vision into engaging event experiences.
  • Strong project management skills, with the ability to prioritize multiple projects simultaneously and adapt to evolving business needs.
Responsibilities
  • Own third-party sponsorships and co-branded partner events, negotiating key partnerships and driving strategic value for Figma.
  • Collaborate closely with Sales, Growth Marketing, Product, and Partnerships to ensure alignment and drive impact through every event.
  • Lead event logistics end-to-end, including budgeting, vendor management, speaker programming, invitations, swag, and post-event outreach, and detailed execution.
  • Develop event metrics and analyze performance, supervising return on investment, pipeline contribution, and attendee engagement to continually optimize event strategies.
  • Innovate on event formats and experiences that show Figma’s brand, providing creative and engaging touchpoints for our audiences.
  • Cultivate relationships with internal and external team members, including customers, partners, and thought leaders, to elevate Figma’s presence at key events.
  • Maintain a data-driven approach to events, ensuring every experience is optimized for measurable business outcomes.

Figma provides a web-based platform designed for collaborative interface design, allowing multiple users to work on the same project in real-time from different locations. This platform is particularly useful for UI (User Interface) and UX (User Experience) designers, as well as graphic designers, facilitating tasks such as prototyping, wireframing, and brainstorming. Figma serves a diverse clientele, ranging from freelance designers to large corporations, and is especially favored by tech companies and creative agencies. The company operates on a subscription-based model, offering a freemium option with basic features for free and advanced functionalities available through paid plans. Additionally, Figma generates revenue from enterprise solutions that provide enhanced features for larger organizations. By continuously improving its platform and integrating with other design tools, Figma aims to maintain customer loyalty and attract new users.

Company Size

1,001-5,000

Company Stage

Series F

Total Funding

$728.6M

Headquarters

San Francisco, California

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for remote collaboration tools boosts Figma's user base and revenue.
  • Figma AI attracts users seeking innovative generative AI design solutions.
  • The rise of low-code platforms aligns with Figma's mission, expanding market reach.

What critics are saying

  • Legal challenges, like the lawsuit against Motiff, could harm Figma financially and reputationally.
  • Figma AI may face scrutiny over data privacy, affecting user trust.
  • Discomfort with UI 3.0 update could lead to user dissatisfaction and loss.

What makes Figma unique

  • Figma offers real-time collaboration, enabling simultaneous design work across locations.
  • The platform integrates with development tools, enhancing appeal to designers and developers.
  • Figma's freemium model attracts a wide range of users, from freelancers to enterprises.

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Benefits

Competitive salary & equity

Retirement with company contribution

Mental health and wellness benefits

Company recharge days

Work from home stipend

Health, Dental, & Vision

Parental leave & fertility support

Generous PTO

Learning & development stipend

Cell phone reimbursement

Growth & Insights and Company News

Headcount

6 month growth

-33%

1 year growth

7%

2 year growth

14%
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