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Full-Time

Field Marketing Manager

Confirmed live in the last 24 hours

Figma

Figma

1,001-5,000 employees

Web-based platform for collaborative design

Consumer Software
Design

Compensation Overview

$122k - $238kAnnually

+ Equity

Senior

Remote in USA

Role can be held from one of the US hubs or remotely in the United States.

Category
General Marketing
Growth & Marketing
Required Skills
Lead Generation
Data Analysis
Requirements
  • 8+ years of experience in event marketing, field marketing, or conference production, with a track record of leading small and large-scale events.
  • Managed large-scale conferences and in-person or virtual events from conception to execution, including budgeting, logistics, and vendor relationships.
  • Strong experience with cross-functional teamwork, especially with Sales, Product, and Executive teams, to align events with business priorities.
  • Proficiency in applying data analysis to inform decision-making, monitoring event success, and optimizing strategies based on important measurements like return on investment and lead generation.
  • Proven communication and relationship-building skills, with ability to collaborate with stakeholders, and negotiate with vendors and partners.
  • Creative event design skills that translate brand and vision into engaging event experiences.
  • Strong project management skills, with the ability to prioritize multiple projects simultaneously and adapt to evolving business needs.
Responsibilities
  • Own third-party sponsorships and co-branded partner events, negotiating key partnerships and driving strategic value for Figma.
  • Collaborate closely with Sales, Growth Marketing, Product, and Partnerships to ensure alignment and drive impact through every event.
  • Lead event logistics end-to-end, including budgeting, vendor management, speaker programming, invitations, swag, and post-event outreach, and detailed execution.
  • Develop event metrics and analyze performance, supervising return on investment, pipeline contribution, and attendee engagement to continually optimize event strategies.
  • Innovate on event formats and experiences that show Figma’s brand, providing creative and engaging touchpoints for our audiences.
  • Cultivate relationships with internal and external team members, including customers, partners, and thought leaders, to elevate Figma’s presence at key events.
  • Maintain a data-driven approach to events, ensuring every experience is optimized for measurable business outcomes.

Figma provides a web-based platform designed for collaborative interface design, allowing multiple users to work on the same project in real-time from different locations. This platform is particularly useful for UI (User Interface) and UX (User Experience) designers, as well as graphic designers, enabling them to prototype, wireframe, and brainstorm effectively. Figma serves a diverse clientele, ranging from freelance designers to large corporations, and is especially favored by tech companies and creative agencies. The company operates on a subscription-based model, offering a freemium option with basic features for free and advanced functionalities through paid plans. Additionally, Figma generates revenue from enterprise solutions that offer enhanced security and support for larger organizations. By continuously improving its features and integrating with other design tools, Figma aims to be a central hub for design activities and to retain its customer base.

Company Stage

N/A

Total Funding

$749.1M

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

-12%

1 year growth

42%

2 year growth

392%
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Simplify's Take

What believers are saying

  • Figma's valuation at $12.5 billion and significant funding from top investors indicate strong financial health and growth potential.
  • The launch of AI-driven tools like Figma AI positions the company as a leader in innovative design technology.
  • Strategic investments in companies like LottieFiles demonstrate Figma's commitment to expanding its ecosystem and influence in the design industry.

What critics are saying

  • The competitive landscape, especially with giants like Adobe, poses a constant threat to Figma's market share.
  • Regulatory issues, as seen with the called-off Adobe acquisition, could impact future strategic moves and partnerships.

What makes Figma unique

  • Figma's web-based platform enables real-time collaboration, setting it apart from traditional design tools that lack seamless multi-user functionality.
  • The introduction of AI-powered features like Figma AI enhances productivity and creativity, giving it a competitive edge over other design tools.
  • Figma's freemium and tiered subscription model caters to a wide range of users, from freelancers to large enterprises, ensuring broad market appeal.

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Benefits

Competitive salary & equity

Retirement with company contribution

Mental health and wellness benefits

Company recharge days

Work from home stipend

Health, Dental, & Vision

Parental leave & fertility support

Generous PTO

Learning & development stipend

Cell phone reimbursement