Senior Creative Designer

Salary Range: 80000 to 120000 (Currency: USD) (Pay period: per-year-salary)

Strategic Marketing and Design Leadership:

• Set the Creative Vision - Define and communicate a clear design vision and strategy that aligns with brand identity and overall business objectives for both B2B and B2C audiences.
• Manage the Creative Process -Oversee all design projects from concept through execution, providing constructive feedback and ensuring the timely delivery of high-quality assets.

B2B and B2C Campaign Execution:

• Campaign Design - Lead the design and execution of integrated marketing campaigns across multiple channels, including display ads, social media, landing pages, email templates, and video ads.
• Audience Targeting - Translate B2B and B2C marketing strategies into compelling visual design solutions that resonate with different target audiences.
• Cross-Platform Design - Develop and maintain brand consistency across all marketing materials for different segments, adapting visual messaging for specific audiences and platforms.

Image Production and Visual Assets:

• Photo Shoot Management - Plan, organize, and direct photo and video shoots for product and lifestyle imagery, ensuring alignment with brand and marketing needs.
• Image Editing and Retouching - Execute and oversee the editing and retouching of all product, lifestyle, and other photographic assets to maintain a high level of visual quality and brand consistency.
• Creative Asset Management - Maintain and organize a library of all visual assets, including photos and videos, to support marketing and design efforts.

Qualifications

• Experience - A minimum of 5-7 years of experience in a marketing design role, with at least 2 years in a leadership position.
• Education - Bachelor’s degree in Graphic Design, Visual Communications, or a related field.
• Portfolio - A strong portfolio that showcases creative and innovative design work across marketing campaigns, and photo editing.
• Technical Skills - Proficiency in industry-standard design tools, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
• Communication - Exceptional communication and presentation skills, with the ability to articulate design concepts and strategies to a variety of stakeholders.
• Feedback & Collaboration - Ability to both give and receive feedback in an open, respectful, and constructive way, fostering a healthy, collaborative team culture.
• Project Management - Demonstrated ability to manage multiple projects simultaneously.
• Bonus Skills - Experience with UX/UI design (web and product) is a strong plus.