Wine and Spirits Sales Specialist

Multiple openings available throughout Upstate New York, including the Albany/Ulster, Buffalo, Rochester, and Syracuse/Oneonta/Watertown territories.

New York Wine & Spirits

New York Wines & Spirits is a growing beverage distribution company focused on building strong brands, lasting partnerships, and high-performing teams.
We operate in a fast-paced, competitive industry where execution, reliability, and customer service drive success. As we expand, we remain committed to investing in our people, strengthening our capabilities, and delivering consistent results for our customers and supplier partners.

We’re looking for motivated, analytical individuals who are adaptable, accountable, and driven to grow. At New York Wines & Spirits, we offer long-term career opportunities built on performance, ownership, and excellence in execution.

How Will You Contribute?

This position amplifies product sales, distribution and profitability in our Wine and Spirits Division. Our Sales Specialists spearhead education for our area sales team, retailers and consumers about our extensive brand portfolio. Developing and managing specialty accounts to hit district goals is another essential focus for this role, as well as supporting the branch in developing expertise in the sales team overall.

Your Main Focus Will Be:

• Executing and achieving district goals for volume sales and product distribution.
• Serve as a go-to person and subject matter expert, supporting the branch in sales team development.
• Maintaining and developing targeted non-buy account lists by customer and brand.
• Collaborating with supplier teams and internal sales and marketing team to secure new business. Identify, target and develop potential new accounts within specified time-frame.
• Making certain quality assurance standards, policies and procedures are followed through the proper rotation of products in all accounts visited.
• Organizing, coordinating and maximizing promotional programs and special events to showcase brands and increase exposure.
• Ensuring timely placement and utilization of all POS materials within assigned district.
• Conducting training in-house and in-field to further develop brands.
• Preparing all administrative and financial reports as required.
• Maintaining budgetary guidelines effectively and efficiently.

Position Requirements: 

• Degree preferred.
• Valid Drivers License and Car
• 1-2 years of frontline sales experience in a multi-layered sales organization.
• Supervisory experience helpful, but not required.
• Sales experience in retail and consumer goods desired. Experience in beverage, wine and spirits and/or beer experience is a strong plus.
• Intermediate ability with Microsoft Excel and Word. Advanced skills a plus.
• Comfort level using apps and technology to deliver effective sales presentations.
• Superior communication and relationship building ability.
• Ability to influence without direct authority.
• Detail oriented, with ability to work under tight deadlines.
• Critical thinking and problem solving skills.
• Continuous desire to improve.

The typical range for someone entering this role is $70,000.00-$75,000.00 annually, including base salary and commission opportunities. However, this may vary based on market factors. Reimbursement is provided for the use of your vehicle. Incentives and earning potential can increase with time and experience. Full benefits available.