Full-Time

Growth Marketing Manager

Posted on 9/12/2024

Eight Sleep

Eight Sleep

51-200 employees

Personalized temperature control for better sleep

Consumer Software
Healthcare
Consumer Goods

Junior, Mid

New York, NY, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 1-3 years in consulting, banking, or startups, demonstrating a clear track record of impactful contributions.
  • Experience in customer acquisition or marketing at a successful company is a plus.
  • A strong B2C background, ideally acquiring customers at a high AOV is another plus.
  • A relentless, high-intensity work ethic capable of juggling multiple priorities seamlessly.
  • Exceptional ability to operate independently, from strategic conception through to meticulous execution.
  • Robust, proactive communication skills paired with a can-do attitude and a commitment to achieving results.
  • Outstanding problem-solving skills with a rigorous data-driven approach.
Responsibilities
  • Own itinerant projects and campaigns focused on revenue and brand growth.
  • Cultivate and enhance relationships with celebrities, athletes, influencers, and digital creators to significantly boost our brand's reach and impact.
  • Lead the data analysis, dashboarding, and reporting for marketing activities, turning insights into actionable strategies.
  • Conduct customer discovery and perform rapid, iterative testing to refine marketing approaches based on real-world data.
  • Drive the creation and execution of compelling marketing campaigns based on a mix of solid data and creative insights, ensuring they resonate deeply with our target audiences.
  • Work closely with cross-functional teams to ensure seamless execution of marketing strategies and initiatives.

Eight Sleep focuses on enhancing sleep quality through its main product, The Pod, which is a bed accessory that allows users to control the temperature on each side of the bed. This temperature can be adjusted between 55°F and 110°F, catering to individual preferences for a more comfortable sleep experience. The Pod also tracks sleep patterns and provides health insights, helping users understand their sleep quality and trends. It includes features like a gentle vibration and thermal alarm for waking up. Eight Sleep differentiates itself from competitors by offering a direct-to-consumer sales model with flexible payment options and a risk-free 30-night trial, making it easier for customers to try their product. The company's goal is to improve sleep quality and overall wellness for its users.

Company Stage

Series C

Total Funding

$157.6M

Headquarters

New York City, New York

Founded

2014

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-5%

2 year growth

-4%
Simplify Jobs

Simplify's Take

What believers are saying

  • Expansion into the UAE indicates growing international presence and revenue potential.
  • Partnership with athletes like Taylor Fritz boosts brand visibility in sports sectors.
  • Continuous product improvement with Pod 4 Ultra positions Eight Sleep as a tech leader.

What critics are saying

  • High price point of Pod 4 Ultra may limit market penetration.
  • Expansion into UAE may face cultural and regulatory challenges.
  • Reliance on direct-to-consumer sales could be vulnerable to shifts in buying behavior.

What makes Eight Sleep unique

  • Eight Sleep offers personalized temperature control with The Pod, enhancing sleep quality.
  • The Pod provides sleep and health insights, setting it apart in the wellness market.
  • Eight Sleep's direct-to-consumer model includes flexible payment options and risk-free trials.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Unlimited Paid Time Off

Commuter Benefits

Parental Leave

Company Equity

INACTIVE