At least 2 years of experience in pediatric healthcare, home health, therapy services, or community outreach.
Proven experience in event planning, public relations, or community engagement.
Ability to connect with providers, parents, and community stakeholders through interpersonal and communication skills.
Knowledge of pediatric healthcare systems, referral networks, and family-centered care models.
Ability to travel locally, manage multiple priorities, and work occasional evenings or weekends for events.
Proficiency with Microsoft Office, customer relationship management systems, and social media and digital marketing platforms.
Responsibilities
Build and maintain collaborative relationships with pediatricians, specialists, hospitals, clinics, and school systems to promote referral partnerships.
Serve as the primary liaison between the organization and healthcare providers, ensuring seamless communication and timely support for referrals.
Conduct regular provider visits to educate staff on therapy and nursing services, gather feedback, and strengthen partnerships.
Monitor and report referral trends, providing leadership with insights to guide growth strategies.
Support physicians, nurses, and case managers in navigating referral processes to ensure timely access to care for children and families.
Represent the organization at community events, health fairs, school functions, and family-centered activities to increase visibility.
Plan and execute signature events, including holiday celebrations, educational workshops, and family resource fairs, to engage the community and highlight organizational programs.
Partner with schools, nonprofits, pediatric practices, and community agencies to expand outreach and build collaborative initiatives.
Build goodwill, trust, and recognition among families and community leaders as an organizational ambassador.
Coordinate sponsorship opportunities and collaborative marketing efforts with local partners to enhance community presence.
Work with leadership to design targeted marketing campaigns emphasizing pediatric expertise, therapy services, and family support programs.
Develop referral packets, brochures, and digital content for healthcare providers and families seeking services.
Use social media, newsletters, and digital platforms to highlight success stories, events, and community initiatives.
Monitor community trends and competitor activity to refine outreach strategies.
Partner with admissions, clinical leadership, and compliance teams to align marketing and provider engagement with quality care standards.
Maintain accurate records of provider contacts, outreach activities, and event participation.
Provide leadership with regular reports on referral activity, event outcomes, and community engagement efforts.
Protect confidential information and comply with responsibilities regarding the Health Insurance Portability and Accountability Act and protected health information.
Comply with safety instructions, observe safe work practices, provide input on safety issues, and promote a safe work environment.
Comply with agency policies and procedures and local, state, and federal laws and regulations.
Attend required meetings and perform other job-related duties as assigned or required.
Desired Qualifications
A bachelor's degree in Marketing, Communications, Healthcare Administration, Education, or a related field is preferred.
Position Summary The Physician Relations and Marketing Specialist plays a key role in connecting families, providers, and the community to the organization’s pediatric home health and outpatient therapy services. This position is responsible for cultivating strong relationships with physicians, hospitals, schools, and referral sources while also leading community marketing initiatives and events that highlight the organization’s commitment to empowering children, adults, and families through compassionate, comprehensive care.
Salary: Starting annual salary of $50,000, negotiable based on experience
Full time and in-office
Benefits:
403(b)
403 (b) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Flex Spending account
Health Saving account
Life Insurance
Critical Illness, Short-term and long-term disability and accident insurances
Performance Expectations for All Employees:
Consistently demonstrates the agency’s mission to provide quality services for all patients to allow them to remain in their homes and live with independence and dignity for as long as possible.
Protects confidential information and understands responsibilities regarding the Health Insurance Portability and Accountability Act (HIPAA) and protected health information (PHI).
Complies with safety instructions, observes safe work practices, and provides input on safety issues and promotes a safe work environment.
Meets the agency’s expectations for exemplary customer service.
Pursues learning opportunities to enhance personal and professional capabilities.
Adheres to all agency policies and procedures.
Complies with all local, state, and federal laws and regulations.
Attends required meetings.
Performs other job-related duties as assigned or required.
Key Responsibilities Physician Relations
Build and maintain collaborative relationships with pediatricians, specialists, hospitals, clinics, and school systems to promote referral partnerships.
Act as the primary liaison between the organization and healthcare providers, ensuring seamless communication and timely support for referrals.
Conduct regular provider visits to educate staff on available therapy and nursing services, gather feedback, and strengthen partnerships.
Monitor and report referral trends, providing leadership with insights to guide growth strategies.
Support physicians, nurses, and case managers in navigating referral processes to ensure timely access to care for children and families.
Community Marketing & Events
Represent the organization at community events, health fairs, school functions, and family-centered activities to increase visibility.
Plan and execute signature events (e.g., holiday celebrations, educational workshops, family resource fairs) to engage the community and highlight organizational programs.
Partner with schools, nonprofits, pediatric practices, and community agencies to expand outreach and build collaborative initiatives.
Serve as a visible ambassador for the organization—building goodwill, trust, and recognition among families and community leaders.
Coordinate sponsorship opportunities and collaborative marketing efforts with local partners to enhance community presence.
Marketing & Outreach
Work with leadership to design targeted marketing campaigns that emphasize pediatric expertise, therapy services, and family support programs.
Develop referral packets, brochures, and digital content for both healthcare providers and families seeking services.
Utilize social media, newsletters, and digital platforms to highlight success stories, events, and community initiatives.
Monitor community trends and competitor activity to refine outreach strategies.
Collaboration & Reporting
Partner with admissions, clinical leadership, and compliance teams to ensure marketing and provider engagement align with quality care standards.
Maintain accurate records of provider contacts, outreach activities, and event participation.
Provide leadership with regular reports on referral activity, event outcomes, and community engagement efforts.
Qualifications
Bachelor’s degree in Marketing, Communications, Healthcare Administration, Education, or related field (preferred).
2+ years of experience in pediatric healthcare, home health, therapy services, or community outreach.
Proven experience in event planning, public relations, or community engagement.
Excellent interpersonal and communication skills, with the ability to connect with providers, parents, and community stakeholders.
Knowledge of pediatric healthcare systems, referral networks, and family-centered care models.
Ability to travel locally, manage multiple priorities, and work occasional evenings or weekends for events.
Proficiency with Microsoft Office, CRM systems, and social media/digital marketing platforms.
Core Competencies
Relationship Building with Providers & Families
Community Engagement & Event Planning
Pediatric & Family-Centered Communication
Strategic Marketing & Outreach
Adaptability & Problem-Solving
Data Tracking & Reporting
Work Environment
Regular travel to provider offices, hospitals, schools, and community events is required.
Evening or weekend participation may be needed for family- and community-centered events.