Senior Director
Slate Auto
Senior Director
Slate Auto
Produces low-cost modular electric pickup trucks
ABOUT SLATE
At Slate, we’re building safe, reliable vehicles that people can afford, personalize and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them.
WHO WE ARE LOOKING FOR
This role owns the personalization experience for customers on slate.auto as the place to buy. That covers the top of the vehicle purchase funnel, the accessories and wraps Marketplace, and the technology behind fulfillment and service: customer service for owners, service network and partner network support, warranty, returns, and the systems corporate functions rely on. A Slate Truck is designed to change many times over its life, so the GM is also accountable for keeping owners engaged long after delivery.
Three things matter most: product taste, customer engagement, and strong analytical skill. The role works closely with software engineering, the accessories and wraps team, commercial, supply chain, transportation and logistics, the service and partner networks, customer care, finance, and legal.
WHAT YOU GET TO DO
Steward the slate.auto personalization experience. Set the standard for product content, merchandising, pricing, availability and delivery messaging, shipping optimization, payments, and checkout. Find where the experience breaks and get it fixed.
Guide customers from first visit. Set the standard through product discovery, configurator build, Starter Pack or Blank Build. Measure conversion and drop-off at each stage, present accessories, wraps, and pre-delivery installation where they help the customer decide, and hand off cleanly to the teams that own purchase and delivery.
Keep owners engaged through lifetime of product. Build engagement and enthusiasm for renewing a Slate vehicle many times over its life, including new product drops, collaborations, wrap changes, and SUV Kit conversions. Measure customer engagement and satisfaction, repeat purchase rate, time between purchases, and lifetime value. Work closely with product, brand and commercial teams for robust GTM strategies.
Run the end-to-end order experience. Work with the accessories and wraps team and accessory engineering on launch readiness and fitment, supply chain on forecasts and inventory, logistics on delivery promises and freight for large items such as the SUV Kit, and installation partners on scheduling and quality. When a handoff breaks, the GM owns the fix and the customer communication.
Drive an eCommerce Marketplace success story for accessories and wraps. Partners closely with the accessories and wraps product teams and optimizes the purchase funnel for on slate.auto: funnel conversion, merchandising, product presentation, attach rate at vehicle purchase, and repeat purchase after delivery. Approach it with a P&L view, tracking revenue, margin, and the cost to sell and fulfill, and share demand signals (configurator saves, abandoned carts, site search, return reasons) to inform the accessories and wraps team's roadmap. Think about both sides of the Marketplace – buyers as well as 3rd party independent marketplace.
Product taste. You can tell a good buying experience from a mediocre one and explain why. You care about the details of a product page, a checkout step, or an agent screen, and you raise the quality of what the team ships.
Customer engagement. You spend time with customers and with the people who support them. You have built programs that brought customers back, and you treat the customer view as an input to every decision.
Grow engagement with Accessories Partners. As our product teams deliver new partner products, you grow engagement and awareness of the Partner Brands and ensuring their product story is told via a Slate style customer experience.
Highly analytical. You work directly in the data: SQL, funnel and cohort analysis, experiment design, and LTV and demand modeling. You decide from evidence and can explain the decision to people who do not read dashboards.
WHAT YOU BRING TO THE TEAM
Required Qualifications
Preferred Qualifications
First-Year Outcomes
Work Authorization Requirement:
Applicants must be authorized to work in the United States on a permanent basis. We are unable to offer visa sponsorship at this time.
SALARY RANGE
The compensation for this position is the range Slate reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; work location; and other relevant business and organizational factors.
Annual Base Pay Range: $243,219.00 - $405,366.00 USD Annual
ADDITIONAL COMPENSATION AND BENEFITS
Slate offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in the equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.
WHY JOIN TEAM SLATE?
At Slate, we’re fueled by grit, determination, and attention to detail. The start-up spirit of ingenuity and resourcefulness move our business forward. Team Slate fosters a culture of excellence, innovation, and mutual respect, and is motivated by shared principles.
Safety First
Delight Customers
One Team
Relentless Improvement
Fast, Frugal, and Scrappy
Respectful Collaboration
Positive Legacy
WE WANT TO WORK WITH PEOPLE THAT REFLECT THE COMMUNITIES IN WHICH WE OPERATE.
Slate is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.
Slate is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at
Produces low-cost modular electric pickup trucks
Slate Auto designs and sells affordable, modular electric pickup trucks with a single base model that customers customize over time with removable accessories and upgrades. The core product, the Slate Truck, is a compact battery-powered pickup built around simplicity and low cost, with a base price targeted at $25,000–$28,000. The base model is intentionally stripped of features, allowing buyers to tailor the vehicle to work, personal use, or SUV conversions through modular add-ons. The company aims to simplify manufacturing, reduce upfront costs, and offer a “blank slate” vehicle that can evolve after purchase. Production is planned in the Midwest, with capacity up to 150,000 vehicles annually and first deliveries targeted for 2026. Slate Auto differentiates itself from competitors by focusing on cost reduction, a modular, customizable design, and a direct-to-consumer approach instead of competing on premium features or performance.
Explore more opportunities at Slate Auto