Media Director

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Essential Functions

• Client Management: Maintain knowledge about the industry and brand/client - product benefits, efficacy, MOA, industry challenges, client processes and client corporate culture. Place clients on the leading edge of media change. Maintain on-going contact with senior clients, lending credibility and endorsement to major presentations and projects
• Media Planning: Oversee media plan development and take the lead on all presentations. Create media plans that are strategically and executionally sound. Review all plans to ensure quality and flawless execution can be achieved. Integrate concepts seamlessly with creative product and clients’ marketing plans
• Team Management: Mentor and manage staff. Delegating to build an efficient team.

Media Planning and Execution

• Oversees the Associate Director or Media Supervisor ensuring timely, accurate, and overall work product excellence
• Reviews briefs for comprehensiveness and enhances or challenges audience segmentation and KPI/measurement plan as appropriate
• Challenges teams on the rigor and rationale used to determine strategic or tactical outputs using data driven approach (e.g., syndicated, proprietary, analyst, historical) to channel mixes and channel allocations
• Serves as a team resource for advice and counsel as well as being available to Account Management, Strategy and Analytics for ideation and innovation- Demonstrates ability to work with internal and external groups to deliver strategic excellence
• Meets with vendors to assess new capabilities and innovations that are relevant for clients’ media strategies
• Provides and discusses industry information on media, markets and related topics
• Maintain relationships with media vendors; continue to develop publisher and elevate relationships for exchange of new opportunities/ideas

Client & Internal Relationships

• Identifies opportunities to existing and perspective clients while demonstrating the ability to sell SOLVE(D) and/or Omnicom Health offerings to grow business
• Must understand resource time utilization and make appropriate staffing recommendations based on actual conditions
• Provide tightly defined SOWs to clients and to set reasonable expectations based on staffing allocations
• Builds trusting, collaborative relationships with internal and external constituents at appropriate levels
• Manages expectations of clients and deliverables while identifying gaps/areas of improvement and creating opportunities to address
• Accurately represents the client’s point of view or corporate culture/biases when reviewing work, leveraging this perspective when providing feedback to team and presenting to client
• Participates and presents in New Business efforts and presentations, where appropriate
• Capable of effectively managing up and down the reporting structure

Strategic Thinking & Leadership

• Provide and/or guide plan input
• Develop and steward planning processes and process across team
• Demonstrate problem solving and intervention when necessary
• Understand and analyze the root causes of problems and develop ways to rectify
• Guide and assist staff to arrive at potential solutions to problems/issues
• Ensures all relevant parties are informed and knowledgeable about client business challenges and opportunities as well as internal agency issues, changes in account status, etc.
• Mentor, train, motivate and develop a media planning group while integrating appropriate extended team members such as search, social, and analytics
• Construct and deliver accurate, honest and timely performance management documents and ensures subordinates receive feedback from their line managers

What You Will Need

• Bachelor’s Degree preferred
• 8+ years of related media work experience
• At least 2 years experience with Pharma is required
• Competency with Microsoft Excel, PowerPoint and Word - Includes advanced Microsoft Excel functions/formulas: charts, graphs, pivot tables and VLookUp
• Proficiency in media applications including MediaTools, KANTAR and Prisma
• Strategic thinking
• Team leadership
• Leads client presentations and discussions
• Relationship builder - across internal, external (agency, publisher), client teams
• Effectively represents agency across relationships and industry
• Seeks further education on media and client businesses
• Contribute to broader agency building initiatives
• Drive adherence to process and WOW

Salary

$130,000 - $170,000 annually

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.





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