Full-Time
Content Marketing Manager
Posted on 9/26/2024
Outreach
1,001-5,000 employees
Sales engagement platform for B2B clients
Compensation Overview
$63k - $110kAnnually
Senior
Remote in USA
- Excellent written and verbal communication skills
- 5+ years in a content marketing role at a high-growth SaaS company (writing portfolio required)
- Impeccable organization and project management skills with the ability to work on multiple projects with many stakeholders
- Hands-on experience with website management, data and analytics, generative AI, and SEO
- Basic design/ Canva skills
- Bachelor’s degree in marketing, journalism, or relevant field
- Write and edit compelling content (blogs, landing pages, etc.) to drive organic traffic and new logo pipeline
- Partner with senior SEO manager to execute organic strategies, including optimizing existing content for SEO and conversion
- Collaborate with growth marketing team to create and distribute content that drives pipeline and revenue impact across channels (email, social media, paid digital)
- Manage content calendar and own content development process (both writing and publishing on CMS)
- Partner with brand team to ensure content is consistent with brand voice, style, and tone
- Interviewing/work with SMEs to leverage thought leadership in our content
- Partner with product marketing managers to infuse product messaging / strategically tie Outreach’s platform into editorial content
Outreach.io provides a sales engagement platform that helps businesses improve their sales processes and increase revenue. The platform offers tools to automate and streamline various sales outreach activities, including email campaigns, phone calls, and social media interactions. This allows sales teams to work more efficiently and effectively, enabling them to track customer interactions and close more deals. Outreach.io primarily serves B2B clients across different industries, from small startups to large enterprises. The company operates on a subscription model, where clients pay a recurring fee to access its suite of tools, with different pricing tiers to accommodate various needs. This model not only ensures a steady revenue stream but also allows for continuous updates and improvements to the platform. Outreach.io distinguishes itself from competitors by focusing on automation and data-driven insights, aiming to optimize sales workflows for its users.
Company Stage
Series G
Total Funding
$512.9M
Headquarters
Seattle, Washington
Founded
2014
6 month growth
↑ 2%1 year growth
↑ 4%2 year growth
↓ -16%
Simplify's Take
What believers are saying
- AI integration in sales platforms is expected to grow significantly by 2025.
- The demand for personalized sales engagement is rising among B2B buyers.
- Remote work trends are increasing the need for digital sales engagement tools.
What critics are saying
- Leadership transition risk as Manny Medina steps down as CEO.
- Increased competition from new AI-driven sales automation tools.
- Potential over-reliance on strategic partnerships affecting autonomy.
What makes Outreach unique
- Outreach leverages machine learning to optimize sales interactions across multiple channels.
- The platform offers a subscription model with premium add-ons for diverse client needs.
- Outreach serves a wide range of B2B clients, from startups to large enterprises.
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Benefits
Parental Leave: Extended PTO for both parents, plus unique perks to ease the transition of returning to work.
Full Medical Benefits: Majority of employer paid medical, dental and vision coverage.
401k: A competitive plan to help you save for retirement.
Flexible Time Off: We believe in a healthy work/life balance, and in our employees to make practical time off arrangements.