Digital Executive

Company Description

Marketing in today’s world is fast evolving. Publicis Groupe leads the change by offering a one-stop solution, allowing our clients' access to the expertise that sits within our 13-agency network on a daily basis. This is an exciting time to join our agency where you can learn from the best from a broad range of disciplines: advertising, digital, CRM, shopper marketing, PR/events, and social, etc. to empower you to have an intelligent conversation with our clients. At the same time, you are given the opportunity to shine by offering something unique to the team.

• "Power of One" - Part of the 13-agency network under the fully integrated Publicis Groupe, bringing together the best talents from the group
• Excellent office environment - spacious, stylish office with an outdoor terrace for some fresh air
• Winner of Campaign Asia 2023 Agency of the Year Awards - Best Culture, Greater China

Overview

The Digital Executive will work closely supporting the PPC business with the day-to-day management of paid search campaigns. This person will report directly to the Digital Manager and is responsible for tracking, analyzing and executing paid search strategies, ensuring that all deliverables are executed on time and produce a high standard of quality for all client deliverables. The Digital Executive will acquire in-depth paid search knowledge, while utilizing the creativity, attention to detail and analytical skills needed to grow a career within the agency.

#LI-OT1

Responsibilities

• Optimize each unit dollar to enlarge the overall trading efficiency in the most effective way
• Working with planning & buying team on trading executions in daily basis
• Building relationships with various working partners, including clients and vendors
• Follow up on trading execution with planning team to ensure the delivery, set KPIs & goals
• Day-to-day optimization and monitoring of campaigns, and ensure optimal delivery and performance
• Troubleshooting programmatic trading and ad operations issues with third party vendors to ensure campaign delivery with achievement of KPIs.
• Creating / generating creative trading ideas
• Implementation of media plans including material follow up
• Coordination with local & regional markets & reporting
• Providing post-buy reports & learning and identifying potential opportunities and directions
• Reporting for billing system monthly to ensure the revenue streamline

Qualifications

• Interested in managing digital ad campaigns, - display, video, mobile, ……
• Passionate for programmatic trading, media & advertising
• Enthusiastic and keen to learn about programmatic in general
• Good English, Putonghua and interpersonal communication
• Good team player / Positive ‘can-do” attitude
• Detail-minded and able to work under pressure with limited turnaround time
• Has a passion and curiosity for all things new and creative
• Interested in different technology
• Good PC skill, especially in excel, PowerPoint & internet operations, proficiency in full suite of Microsoft Office
• Immediately availability is preferred

Additional Information

Disclaimer:At Publicis Groupe Hong Kong, our recruitment process is secure and transparent, requiring only your resume for job applications. We will never request sensitive information such as bank details, passwords, or payments, nor will we ask you to perform tasks on unverified platforms. If you receive suspicious messages claiming to be from us, please verify their authenticity by contacting [email protected]