Staff Software Engineer

6sense, a Revenue Intelligence platform, has appointed Kimberly Bloomston as Chief Product Officer and Kelly Hopping as Chief Marketing Officer. The appointments aim to strengthen execution and product-market alignment as the company reinforces its B2B category leadership. Bloomston will lead global product, design and operations teams, bringing experience from LiveRamp and expertise in AI-driven product strategies. She is known for her customer-centric approach and focus on measurable outcomes. Hopping will lead global marketing, leveraging experience from Gartner, Rackspace, HYCU and Demandbase. Her collaborative, field-aligned approach focuses on translating customer insights into execution. CEO Chris Ball said the appointments mark an important evolution for 6sense, with both leaders positioned to sharpen focus and extend the company's market position.

6sense named a Leader in Conversation Automation Solutions. 6sense received the highest scores possible for 16 criteria, including automated conversations with B2B audiences, conversation personalization, innovation and more SAN FRANCISCO, October 01, 2025-(BUSINESS WIRE)-6sense(R), the first agent-powered Revenue AI(TM) marketing platform, has been named a Leader in The Forrester Wave(TM): Conversation Automation Solutions for B2B, Q4 2025. The evaluation included 6sense AI Email, the company's conversational automation solution. 6sense received the highest scores possible in the criteria of: * Automated conversations with B2B audiences * Audience segmentation and engagement * Conversation personalization * Automated prospect and opportunity qualification * Next-best action recommendations * Audience data management * Innovation * Pricing flexibility and transparency * Adoption "Marketers don't need another tool. They need outcomes," said Chris Ball, CEO of 6sense. "What makes 6sense AI Email stand out is that it actually gets adopted and delivers ROI. That means enabling personalization across every touchpoint to build high-quality pipeline that converts - and ultimately turns into revenue." Why Conversation Automation Matters The category has become critical as B2B buyer behavior shifts. Research shows that 70% of the buying journey now occurs before sales involvement, and 81% of buyers already have a preferred vendor when they do engage. With larger committees and more fragmented digital signals, revenue teams need AI to scale timely, personalized interactions. Conversational automation tools like 6sense's AI Email address those challenges, allowing revenue teams to achieve considerable efficiency gains and pipeline impact despite changing buying dynamics. Teams using 6sense AI Email, for example, have been able to cut the number of BDR activities required to open an opportunity by 57%, reduce time to convert accounts by 47%, and boost meeting conversion rates from 17% to 29%. Those efficiencies result in significant revenue impact, with automated email campaigns generating 320% more revenue than non-automated campaigns and AI-driven personalization delivering a 41% revenue lift compared to generic emails. "Conversation automation has become a critical capability for revenue teams," said Latané Conant, Chief Market Officer at 6sense. "For us, being named a Leader in this Forrester Wave underscores the growing importance of AI that teams actually adopt and use to increase speed from inbound to lead. With 6sense AI Email, customers are proving they can move faster, engage buyers more effectively, and turn signals into meetings in minutes."